The psychological quality that sales should possess - actively respond to the "sales downturn", overcome fear, and practice "shameful".
Even if a salesperson or a salesperson whose performance has been maintained at a certain level, his performance will continue to decline for two or three consecutive months. This is the "selling low" that ordinary salespersons are terrified of. People who have never experienced it will never believe how lethal it is, while people who have experienced it will secretly pray that the nightmare will not come again.
sales low point not only makes people mentally depressed, but also makes people lose their calmness, and even doubts about who they are. In fact, this situation will definitely not be without a reason. It may be because there is no new customer development, it may be because there is not enough activity, or it may be because a major accident at home or an illness has caused you to lose your due sales level. It is obvious that the reason lies with you. Unless it is due to a major accident or illness, you must bear the responsibility for failure yourself.
Some sales staff will be lucky and will immediately make it happen once or twice. Victory that is too easy often makes people blinded, thinking that from then on, luck will always favor you, no longer spend more time cultivating new customers, and when the performance is broken, it will be in chaos and I don’t know how to get out of the predicament.
sales elites believe that in order to overcome the sales downturn and achieve sales success, there are two conditions that are crucial:
(1) Make a plan to prevent yourself from being lazy, retreating, and defending. sales are a long and arduous road. Not only do you need to maintain a spirit of progress, but you should also uphold a belief, namely self-motivation and self-inspiration. Only in this way can you face many difficulties and persist, especially in a period of lows. If you cannot do a good job of self-regulation in time, the sales road will inevitably be a permanent stop.
(2) Use steel will to complete the plan. has two types of people who can do a good job in sales personnel. The first is optimistic and the second is the person who never admits defeat.
In this world, the reason why successful people who are successful succeed is because they always think about the positive aspects of things. They can always see the dawn in the dark and see the success in failure; the reason why people who fail fail is because they always think about the negative aspects of things. What they see from hope is disappointment, and what they see in good times is bad luck.
As a new salesperson, when you face strangers and prepare to communicate with them, do you often experience a rapid heartbeat, or you often forget all the opening remarks that you were originally prepared very well? At this time, we will definitely respect successful salespeople who can talk to strangers calmly and easily - when can they chat and laugh as freely as they do?
The fear of sales is that during the sales process, people are afraid of being noticed by others or making mistakes, and they will feel extremely afraid. It is a strong and physically exhausting fear of embarrassment or ugly expressions. People with this symptoms are afraid to speak in public, are unwilling to contact people, are unwilling to visit customers, and are afraid to sell them to people.
Those sales newcomers who often dare not take the first step in the face of strangers, but try to turn around and escape. If they can believe themselves and take the first step bravely, things in the future will be easier. At the same time, if you follow the requirements of the following aspects, you will definitely overcome your fear and overcome the "face barrier".
(1) Confidence. Self-confidence is the foundation of career success. Believe that you can overcome all difficulties. By establishing this professional confidence and pride, you will dare to face strangers.
(2) Evaluate the other party. Anyone cares about other people's opinions. But as a new salesperson, if you care especially about what others say about yourself, then you will invisibly feel pressure and make you nervous and at a loss. So, you might as well forget yourself for the time being and evaluate the other person in turn. Carefully observe the other person's expressions and words to find the other person's shortcomings.In this way, you will change from passive to active, and the pressure will be eliminated immediately.
(3) Speak loudly. When a new salesperson meets a customer for the first time, you might as well try to let go of your voice, speak loudly, and occasionally humor. These will immediately relax your nervousness and your fear will be thrown out of the sky.
(4) Looking for advantages. Anyone has their own strengths, the key is whether you can discover them. Therefore, when meeting strangers for the first time, please think about your own strengths. Even if it is not worthy of praise from outsiders, you can use the method of self-expansion to expand it into strengths that are enough to be proud, and leave those silent inferiority behind to eliminate fear.
(5) Relax. Some unpleasant things will inevitably happen in life. But please remember: unpleasant emotions will bring an unpleasant impression on the other party. Therefore, when meeting strange customers, you must get rid of distractions, make yourself full of vitality, and show your vivid side in front of others.
(6) Correct your mindset. new salespeople are easily suppressed by their customers' status and titles, and will unconsciously feel stressed. In fact, you can completely let them retreat from those dazzling halos. Think about it, they must also have a fragile side of human nature. They are also humans, why should you be afraid of them? This will make you feel nervous.
(7) A natural expression. Haste of desire will not be achieved. You must master the degree of everything you do. Too much is just as insufficient. Therefore, when meeting for the first time, don’t take gains and losses too seriously. As long as you can establish a good relationship with the other party and even get the opportunity to meet again, it is enough.
This article is excerpted from the book "Sales Attacking the Heart" edited by Cao Huazong. If there is any infringement, please contact us to delete
