European Report:
believes that takeaway has already run into everyone's daily life. I remember that takeaway at the beginning was often classified as "junk food". However, with the development of the takeaway industry, takeaway gradually involves various food fields, and the types of takeaway are becoming more and more abundant. Whether it is the street snack roasted cold noodles , or a hot pot barbecue at home, takeaway can now be met, and its advantages are also very obvious. It can enjoy delicious food at home without being restricted by time and place. Even if it is a temporary rise, it can satisfy your taste as quickly as possible.
Moreover, in the past few years when takeaway was released, I have been fighting price wars. The price is low and I can eat a rich dish for about ten yuan, which is very suitable for friends at work to pass their lunch. But takeaway is quietly increasing, even more expensive than going to the store, and gradually becomes what I can't afford.
Carefully study why a takeaway costing more than ten yuan was inexplicably increased by six or seven yuan. It turned out that various packaging fees and delivery fees were at the expense of them.
For example, the takeaway braised chicken rice we usually order. Normally, we buy braised chicken in the store for about 16 yuan per serving, and add rice for 17 yuan. However, if you order braised chicken on the takeaway software, the price of a store will become 18 yuan, which is more expensive than that in the offline store. If you want to add a portion of rice, the added amount will not be one yuan. Just add three yuan. In other words, ordering takeaways that can be solved by 17 yuan offline is more than twenty yuan. The same is true for milk tea. Putting aside the packaging fee and express delivery fee, the price of milk tea in the takeaway software is 12 yuan more expensive. In addition to packaging and delivery, the cost of ordering food has increased a lot.
When it comes to the packaging fee of takeaway, it is even more annoying. When ordering takeaway, some dishes charge a one-yuan package fee, and some of them cost a few cents. In the case of a conversion, the packaging fee will account for 10% of the total price, and there will be very unreasonable situations. For example, some products only need to use plastic bags and do not need a packaging box, but the packaging fee is still very expensive. Some special benefits set a very expensive packaging price, and the total price is still not discounted. In addition, the delivery fee has also increased from a few cents or one dollar to three or four yuan or even more expensive.
delve into the reasons for the rise in takeaway prices, nothing more than: delivery fees have increased, delivery staff’s salary has increased, marketing costs have increased, food costs have increased, etc. Moreover, many friends in the catering industry said that merchants have taken on a large part of the takeaway red envelopes purchased by consumers, and the money they get is only a little left. Therefore, the continuous compression of the costs allows merchants to only modify the takeaway pricing and packaging fees to enable themselves to make some profits .
Therefore, the price increase of takeaway may be unwilling. The merchants made pricing adjustments under the pressure of various expenses and costs, but the profits did not increase. Consumers ordered takeaways just to have a discounted price when ordering, but the result was that they spent more than in the store. Consumers and merchants were not satisfied, but they were powerless.
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