As a brand symbol of Tmall, Cathead is given various imaginations of a better life.
In recent years, Tmall will join hands with major brands to release a series of "cat head posters" to warm up the Double 11 event on the eve of Double 11. This time, Tmall launched the "Cat Painting" campaign, depicting young people's imagination of colorful life in the cat head box. We can draw a "cat cake" for ourselves and put all the colorful life in our eyes into it.
Tmall draw cat cake challenge and draw your colorful life
1. Don’t eat other people’s big cakes, draw a “cat cake” for yourself
We often hear the word “ draw cake ”. This cake actually represents our hopes and yearning for the future. On the occasion of Double 11, Tmall launched a "Cat Painting" solicitation campaign, allowing the public to depict the colorful life in their eyes based on the symbol of the cat head, and also allowing us to see the various possibilities of an ideal life.
's work "Painting the Mountains and Rivers" designs patterns with Chinese classical characteristics based on the cathead symbol, combining Chinese traditional culture with modern symbols, and the work is very exquisite.
Author: Xiao Zangzang
The main concept of "Cycle" is "Cycle", which reflects the harmonious cooperation and symbiosis between nature, man and machine.
Author: Zhu Bo
Work "Portrait of Tiger's Head", the author considers that this year is the Year of the Tiger, and uses the cat's head as a tiger's head to create the theme of "Portrait of Tiger's Head, Big Cat Meets Tmall".
Grama Kingdom Author: Cheng Hui
The work "Tmall Oasis" draws an oasis in the cat head frame. The author mainly wants to express: Even though he is in a desert, as long as he is relaxed, he will have his own oasis. With cat cakes, life is more comfortable and he is not afraid of desolation.
Grama Kingdom Author: wuli Xiongji
Drawing Cat Cat Cake Collection Activity binds cat head symbols and colorful life, strengthening the ideal life and colorful life concept represented by Tmall brand symbols in the collective subconscious of the public, and enhancing the sense of identity.
2. Children also come to draw "cat cakes". They are sober and clear-headed and
Cat head frame carries the beautiful meaning of "ideal life" and "colorful life". Tmall and Yangfan plan to enter the campus to organize cat head painting activities, and depict colorful life through interviews and paintings.
Children draw their ideal life in their eyes in the cat head frame. Some children want to travel in space, and draw pictures of walking on the "heart-shaped" planet in the cat head frame; some children want to become a painter, and draw their own studio in the cat head frame; some children draw cat-shaped hot air balloons, scenes of teaching in the classroom, green forest...
cat head marketing breaks the dimension, allowing young audiences to perceive
Tmall this time cat head marketing breaks the dimensional wall, and makes breakthroughs from the B end to the C end, strengthening the perception and brand value recognition of the young audience on the C end through the cat cake painting activity. Based on the online and offline collection activities of Maotou symbols, the symbols are given a beautiful image of a colorful life. Inspire the C-end audience's love and expectation for colorful life and achieve emotional resonance with brand philosophy.
This year, Tmall has made new tricks to let the brand's cathead symbol penetrate the consumer end, give the cathead symbol consumption and emotional value, and use this to break through the barriers to relationship with consumers. I wonder how Tmall will play with cat head next year?
