I made a phone call with a friend for more than an hour. He decided to come to Hangzhou to do clothing in the first half of the year and returned to Wuhan for almost two months. He said he could get a account, but he couldn't handle the supply chain. If he sold it, there would be

called a friend for more than an hour. In the first half of the year, he decided to come to Hangzhou to do clothing categories Douyin

. He has been back to Wuhan for almost two months. He said he could get a account, but he couldn't handle the supply chain. If he sold it, there would be no goods to sell it. There was no way to leave Hangzhou to find other products

I remember that in the first half of the year, he also told me some ways to play free traffic in the live broadcast room. He said that it is easy to start an account now but it is difficult to make free traffic.

I said you don't even look at Douyin's financial report, you have lost so much. Of course, you have to cut some money to get your money back. How can you give you traffic

I'm kidding, but almost every platform has this path. Free traffic is the benefit given to you during the bonus period. In the later stage, it will inevitably be paid traffic in the world

So, who will win in the end? Either it's done early or capital wins. If you have money, you can buy traffic for whatever you want

No matter which platform you do on, you have to cherish the bonus period of free traffic. But you can't find it.

My friend has also changed many products in the past two years. The annual watch category can achieve a profit of one or two million in a month. However, other products selected are also quite tortuous. I am still on the road to product selection. I said that I want to see through the Douyin platform. It is unstable. The skills you have developed today will not be easy to use in a month. Don’t fantasize about being stable. The only thing that can be stable now is to import traffic into the private domain, build your own private domain traffic pool, and slowly cultivate trust. There are so many monetizable products that are

. The advantage of private domain is that it is exposed to the target customers at low cost. Isn't this good for merchants?

Although Douyin's sales are unstable, it is still very useful to use Douyin as a tool to divert traffic to the private domain. It is indeed an opportunity for private domain growth

Yesterday, a member in the group said that due to the epidemic and other reasons, she has been at home for almost 6 months. She relies on the community of Tingfenghui to obtain various information

I will post what I see and hear every day, and after analyzing it myself, to help everyone broaden their horizons and see more possibilities Sex, for example, the conclusion of my chat with my friend will also be shared in the group

. Today I also talked about a project in the group. It is quite interesting.

. This project sells the sharing of knowledge planet. The traffic channel is Weibo . The 880 planet sold nearly 200 copies in 2 months.

. Her way of selling is to make a character design, shaping a beautiful woman who opens Bentley , plays golf, has a good figure, is rich, and has executives. Shows all kinds of high-end life

. The audience is all those A woman who longs for change admires her life and wants to become the same as her

, but this account never shows her face, her face is covered with pictures. I suspect that she deliberately packaged it. Maybe the photos she posted were also bought

But this case well illustrates the value of creating a personal IP

Create a personal IP is to shape the personality through content on the premise of clear positioning. The case I just talked about is to use various high-end scenarios to shape the high-end personality

This path from content to monetization is very Clear, occasionally I use it as a case for group members to dissect

I have always believed that any industry has a systematic method. As long as I copy this system, I can get the desired result

I have also been testing various methodologies for building personal IP, hoping to find the simplest method, the shortest path to the results

Every time I successfully test, I will share the conclusions in the personal IP disciple class, so that everyone can copy it directly, and do it simply and obediently as you do

Many years ago, I had a wish Hope: "I hope there is such a place that allows me to share my thoughts and thoughts with those who want to listen anytime and anywhere."

Now I have a listening tour meeting to share various money-making projects, and a disciple class can share personal IP creation. For this wish, I have made the community a lifetime system and accompany everyone along the way

This week's "Notes on Entrepreneurship Thinking" has been written to the 100th chapter. This is a good number and will continue to share it with you in the future, including videos that everyone often asks will also be recorded. Thanks for supporting