Video promotional video How to make the promotional effect better? Corporate publicity can be roughly divided into two types: one is graphic publicity mainly based on posters, and the other is video publicity mainly based on promotional videos. Graphic publicity requires us to pay attention to content presentation and aesthetics when designing posters. However, in order to achieve good publicity effects in video promotional videos, in addition to aesthetics and content, there are many things to pay attention to. Let's take a look together!
(1) Choose topics from the audience
Video promotional video task is publicity, and publicity is to let the audience understand and accept the content we want to convey. Therefore, if you want to be effective, you must start from the audience's perspective when choosing a topic, and aim to meet the audience's needs. It is very important to find the right audience positioning. Sometimes the consumer group facing our products may not be our target audience, but the third person related to them is. For example, what we want to promote is baby products. On the surface, our positioning should be babies, but babies have no purchasing power, so our accurate audience should be the baby's parents.
(2) Reject monotonic
Secondly, when making video promotional videos, you should also pay attention to the addition of special effects and the use of animations. Although blindly real-life mode can make the scene more realistic, for many promotional videos, this will be a bit monotonous. Whether it is the text in the promotional video or the camera transition, we can add special effects to make the camera connection more cool. Or add cartoon images to the promotional video to increase the fun of the promotional video by combining virtual and real.
Finally, I recommend a good video promotional video production platform - Xiuzhan.com. Using Xiuzhan.com to create a promotional video is very simple. You only need to import the material we have taken to the platform, then edit it or apply a template. In addition, there are more than a hundred kinds of animation special effects materials on Xiuzhan. Whether it is transition special effects or prospect animation, we can use them for free.
