As a foreign trader, inquiry is the first step to place an order. A good inquiry reply email can greatly increase the conversion rate of the order. But salesmen have to respond to customer inquiries every day, and there are more routines they encounter.
has received too many inquiries, and it is inevitable to meet cunning foreigners. The communication process of is very smooth, and the goods are ready, but the customer has not paid for it for a long time, so it is just a short time to get it.
In fact, we all know in our hearts that he is not only asking you for the case, he is also talking to other suppliers, and we are just treated as a "spare tire". Whether we can "turn to a regular product" is still unknown!
Facing the various cunning of foreigners, you must be even more cunning than him. In short, you must counterattack and become a regular person and win the order!
If you want to efficiently convert inquiry into an order, we must first understand how many types of inquiry are divided into.
▶ The background information is blurry, and the inquiry information is also blurred
For example: I’m interested in Tent. Please send me prices.
Personal email address, the inquiry content indicates the product category, but does not mention the material, size, quantity, and the signature is just the name, without any company information. Even when publishing product pictures on social media platforms such as ins, LinkedIn, I will directly ask prices in the comments? Or how much?
▶ Come up and ask for the catalog or price list
For example: I want to buy 200 sleeping bags. Kindly send me catalog with price list if possible.
I want to buy 200 sleeping bags. If possible, please send me the catalog and price list.
Inquiry like this only requires product type and quantity requirements. You have to send the catalog and price list when you come up, without any other information.
▶ Corporate email, rich signature information, clear professional title, concise and clear content
For example: I'm looking for mountaineering tent 220*220*200cm or close size.
-Please quote: 1) 1000 pieces, 2) 5000 pieces
-Shipping (most economical) to Canada (A1B, 2C4)
I'm looking for a mountaineering tent of 220*220*200CM or similar size.
-Please quote: 1) 1000 pieces, 2) 5000 pieces
-Transportation (most economical) to Canada (A1B, 2C4)
Like this inquiry, the content shows the product specifications, materials, types, quantities, and informs clear postal code information. The freight method also has clear requirements (inclines to price rather than timeliness)
4. Corporate email, detailed signature information, rich in inquiry content, For example:
Hello ma'am, we are a Japanese marketing company and upon our client's request we are interested in some Tents, please see more info below:
Quantity: 50,000pcs
Size: 220*220*200CM
Printing: Print pattern like this (with design draft)
Can you please send your offer including delivery cost to Paris? Ideally they should have delivered within 5-6 weeks.
Looking forward to your reply.
Hello, ma'am, we are a Japanese marketing company. At the request of the customer, we are interested in some tents, please check the following more information:
Quantity: 50,000 pieces
Size: 220*220*200CM
Print: Print pattern like this (with design artwork attached)
Can you send your quote including shipping to Paris? Ideally, they should deliver within 5-6 weeks.
Looking forward to your reply.
The buyer's identity is real, the customer nature is clear, the inquiry content also clarifies the product material, size and design style, and also clarifies the requirements for quotation and delivery time. You can also find other contact information through signatures, such as LinkedIn, Ins, Facebook or WhatsApp.
Usually, the richer and more detailed the inquiry information is, it proves that the buyer is familiar with the market, and the company's procurement process is very standardized and can make accurate requirements.
However, this kind of inquiry is often rarely encountered, and more of it is the first or second type of inquiry. Next, let’s take a look at how to efficiently reply to emails with unclear inquiry information to improve the conversion rate . There is a lot of content, so it is recommended that you collect it!
case
The following inquiry case is a relatively classic example. The customer only sends one sentence, but what we need to do is to analyze the customer's needs from this sentence and constantly explore customer information.
We are interested in importing your waist bags in Canada. Please quote and send us sample.
We are interested in importing your waist bags. Please quote and send us a sample. The email pointed out that the customer was in Canada, but did not clearly indicate the specific demand, purchase volume, etc., and asked for quotations and samples.
reply
Could you kindly tell me more details about the wait bag you need?
Can you tell me more details about the belt bag you need?
Capacity, function, quantity, target price….So that we can offer the price accordingly.
Capacity, function, quantity, target price... so that we can quote accordingly.
Suggestions:
1. Search for relevant information on local production of similar products through the website to better understand the other party's needs;
2. Send the company's electronic product album to let customers know the diversification and optionality of our product models;
3. Attach a unit price list with relatively advantageous quality and price for its reference, PDF or JPG;
In response to the above difficulties, in reply to the email, they also ask customers questions.
SummaryReply to the query several key points:
1. Master the timeliness
When receiving the query, be sure to reply in time. If you don’t have time, you can first consider some of the content and make an early reply.
responds to some questions about the inquiry. If you cannot reply in time, you can tell the other party in the email when you will reply in the future and give the other party the exact information to track the email.
2. Identify customer attributes
Customers in different regions are different. We need to treat them differently according to the attributes of the customer, analyze the purpose of the customer, and give customers professional and correct reply emails based on various reference factors. If German customers value quality very much, we need to work hard on quality.
3. Master the principle of correctly responding to customers
There are several key points for replying to inquiries. First, the topic must be clear, such as "Some Product Quotation" and other similar topics; second, the content of the email must be clear and organized, and the description of the product must be professional.
4. Do a good job in customer maintenance
After sending the email, everything will not be fine. If you want to truly convert it into an order, you must follow it up from time to time. Even if the customer has no reply for the time being, you can still send new products to the customer for browsing from time to time. Only by persevering can you have a chance to succeed.
If you want to convert inquiry into an order efficiently, you must do a good job of effectiveness analysis, analyze the customer's inquiry content, customer's purpose, customer's background information, etc., and eliminate most inquiry with extremely low success rates, so that we can devote our limited energy to effective inquiry.
can be used in your own practice. It is recommended that salesmen spend more time understanding customer information and consider issues from the customer's perspective, so that your inquiry can greatly improve. Finally, I wish everyone's performance soars!
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