Original Yixiaosi
htmlOn September 25, Professor Jiang Xin'an , the founder of Yisi Management Consulting, was invited to complete the 2-period "R&D Project Management" course training for Beijing Automobile Research Institute (hereinafter referred to as BAIC Research Institute) (including an online course). This training will also organize the worker to discuss and solve problems arising in actual projects. Professor Jiang from the research and development, decision-making, team, performance management, cost, risk of new product projects: from the basic concepts of R&D project management, main project management activities, participation roles, tool use, case analysis... There are also humorous stories interspersed in the middle, and discussions and drills are conducted in groups for different sections. Let everyone take the initiative to participate, make it easier to understand relevant professional concepts, and gain knowledge and skills in a relaxed and happy atmosphere.
Professor Jiang Xin'an pointed out in the training course that my country's automobile industry is in a critical period of strategic transformation, and most domestic automobile companies are undergoing profound changes. Mass entrepreneurship, in the era of mass innovation, all projects need innovation . The automotive industry is no exception, especially automotive R&D projects. Subsequently, Professor Jiang gave a closed-loop detailed explanation of R&D project management from project R&D project establishment to project risks, and combined a large number of cases of GVDP and LIPD systems in the automotive industry:
R&D project and project management In the fierce market competition, only by ensuring real-time control of the entire product development project can the project management timeliness be ensured to be well improved. , based on the work guidance of consumers and potential consumers, systematically divides the entire project, and then organizes it according to its different characteristics, stating the work efficiency and work tasks of each project. Strictly control time, scope, cost and quality, and ensure that product development work is closely connected with market demand, continuously innovate and improve, shorten the time for product design, production and development as much as possible, and improve the actual efficiency of product development work.
R&D new product planning and demand management product development goals need to focus on five major points: "clearity", "measurability", "completeness", "relevance" and "traceability". The process of demand management runs throughout the entire life cycle, striving to achieve the best combination of final products and requirements. integrates and optimizes product line business plans, conducts product platform planning, prioritizes the product packages identified in the business plan within the product line and company-wide, establishes product package signs, and clarify market demand. This determines the continuation of the company's competitiveness and directly affects the company's efficiency. Market-oriented and customer-centric is the management of market demand.
R&D project decision-making review
Make a good business plan for project R&D and form feasibility study report . Provide a clear and coherent process for important decisions about new and upgraded products. Authorized to relevant project teams to apply product strategies to R&D projects to provide measurable checkpoints. determines important time nodes for the project in order to supervise and inspect the progress and strengthen the sense of urgency for project research and development.
R&D project organization and team
Functional talent organization structure + Project organization structure = matrix organization structure . On the basis of matrix structure, the project manager is led by the project core group and peripheral group are established as the project organizational structure. Responsible for project coordination management and delivery, confirm project goals and scope, formulate project plans and promote implementation. Monitor and manage the project process, complete the delivery of business work in each system, and manage subordinate team members and resources. A good project organization team is the key to the success of the project.
Structured process of R&D project
Structured R&D process.It is a structured sorting and integration of key activities in the engineering field that must be carried out at each stage and corresponding key events.
is based on the framework of R&D project process, taking into account product quality, cost and efficiency while ensuring company interests. In the structured process, IPD project management related knowledge will also be used. It is to use planning and monitoring, communication management, quality assurance and other technologies and tools to manage the relevant personnel of the project and their activities in the R&D process to achieve R&D goals.
Performance management of R&D projects Professor Jiang proposed that the assessment management of Product Development Team (PDT) is based on the project stage and should be reviewed based on the PBC of each role, and gives the stage evaluation results. This greatly regulates employee performance incentive mechanisms, enhances communication between superiors and subordinates and team centripetal force, guides continuous work improvement and ability improvement, and improves the company's overall performance. Adopt GE's vitality curve to solve the performance assessment ratio problem and provide a long-term reward mechanism for core personnel.
R&D project plan formulation and control
For a product, there is a lot of market demand. If all functions are developed, the market will lose the opportunity. Therefore, according to different customer groups, the functions required by the product will be divided into several stages, and the first to sell the market will be seized. Professor Jiang emphasized: " integrity, rationality and hierarchy are the three major elements of planning. ". Among the planning control methods, R&D contracts are the top priority. In addition, report and inspection are conducted every weekend, at the end of each month or at the end of each stage, and problems are discovered and reviewed in a timely manner through PERT charts and GANTT charts, budget reports and work summary and phase review reports.
R&D project quality management R&D projects quality is formed during the R&D process and is guaranteed by the work quality of R&D personnel and related management personnel. Comprehensive and effective control of the project's time, cost, quality, and risk. The quality of enterprise R&D projects will not only directly affect the benefits of the project itself, but the quality of the output will be brought into subsequent production and operations, and will have a more profound impact on the company's products, technology, benefits and image. Therefore, quality control should be strengthened during the implementation of the project, and quality investment should be ensured.
R&D project cost management As long as enterprises avoid falling into the misunderstanding of cost management, they first need to build a complete cost management system , which is in line with the company's strategic goals and look at the requirements of full cost management from a unified and global perspective. In the product planning or pre-sales stage, a platform is provided for business personnel, build cost BOM, pay attention to the cost of the entire process, improve product quality, and reduce the improvement of maintenance costs caused by quality reasons. reasonably arrange the project progress, ensure that people can do their best to make full use of their talents and materials, and ensure the smooth progress of all work tasks.
R&D project risk management
(Online course of BAIC Research Institute)
Risk management runs through the entire project cycle, and the scope, time, cost, etc. of the project cannot be completely determined. Once a project risk occurs, the negative impact often exceeds the positive impact. Professor Jiang mentioned that the core role of risk management is to discover problems in advance and leave yourself time to solve problems. Develop a risk management plan and deal with risks according to the priorities of the plan. plans the steps to deal with the risks in detail for the risks that will occur and assigns a risk responsible person to the risks. Guided by business goals, pay attention to the key points and difficulties of each stage of the project, make risk response plans in advance, and safeguard the realization of project goals.
This training further enhanced the scientific R&D project management awareness of relevant personnel, and gained a systematic understanding of the process from project establishment to project delivery.Through this training, we have a deeper understanding of how to design products that truly meet customer needs while reducing costs and ensuring quality, and at the same time, we have also opened up our ideas to improve product competitiveness. I believe that with everyone's joint efforts, BAIC will further consolidate its benchmark position in the industry and continue to launch new products leading the industry.
Beijing Automobile Research Institute Co., Ltd.
Beijing Automobile Research Institute Co., Ltd. (hereinafter referred to as Beijing Automobile Research Institute) is an independent legal entity established by Beijing Automobile Industry Holdings Co., Ltd. to achieve the strategic goal of Beijing Automobile Industry Group Development, build an independent R&D platform, improve independent innovation capabilities, and build the "Beijing" automobile independent brand. Mainly engaged in the research and development of key components of automobile complete vehicles (including passenger cars and off-road vehicles) and the research on new technologies such as hybrid .
