recently received a message from a foreign trade official saying that he has many paid platforms, almost everything included on the market, but his performance is not very good. I would like to consult and communicate the specific reasons. I will talk about this topic in this issue:
1. There are many platforms, which only proves that you have resource channels, but whether it can be developed is unknown. Having a platform is like having weapons, but it cannot be said that with weapons you can win the world. With a platform, your customers can see you more and increase your exposure. Exposure alone is not enough, there must be good feedback. Therefore, the team problem is very important because the platform needs maintenance and requires manpower to follow up on customer inquiries. If you don’t have a good team, try not to layout many platforms.
2. With a platform, without a good team, it almost means there is no platform. The more platform you have, the more you spend, but the output rate cannot be guaranteed. We must tailor-made our own platform and complete the fission of the team to form combat effectiveness. Only by forming an organization with relatively strong combat effectiveness can the team be completed and the overall performance improvement and optimization can be achieved.
3. The investment ratio of the platform should be planned and linked to the main indicators. The platform should not blindly invest, but should take planned work as the main issue. When will it invest what resources? Who is responsible for platform optimization and maintenance? Who is responsible for the order grabbing? These problems must be implemented in a planned manner, because in many cases, the planning must be completed. Otherwise, it will be randomly laid out, the manpower investment will not be large, or the human talent will be weak and the combat effectiveness will not be formed.
4. How to deal with these issues, I will give you tips:
4.1 Every year, we must systematically review the team and platform, and focus on maintaining local offensive strategies. The main positions should not invest extra effort, because the output of these main platforms is relatively better than that, and secondary platforms can be tried and done. Investment should be planned and you can invest in these in stages.
4.2 Team training should not stop for a moment, because the team's transaction is the main one. Don’t expect to achieve good results without a good team. The construction and replication of the team even exceeds the platform’s investment. You need to spend energy to analyze and comprehensively plan;
4.3 should pay attention to paid platform + website + Google bidding and promotion + social media methods. To make full use of comprehensive advantages to defeat opponents, these also need to be laid out according to the quality of the team.
