Hello everyone, I am Tangshan Nice. Today I will share with you how to reduce the impact on existing traffic during the Pinduoduo store adjustment process.
1. Pay attention to methods when optimizing titles. Each modification, including swapping the order, shall not exceed 5 words, and the changes may affect the weight. Title changes have the biggest impact on searches.
2. Try to make the main image in one go. It is recommended not to change it, especially the first one.
3. The detailed pictures need to be modified, and it is recommended to replace them multiple times.
4. Price, when setting the price for the first time, the one-bite price can be set slightly higher. If it needs to be adjusted in the future, this can be achieved through discounts. But it is still recommended to set prices scientifically. You can first look at how your peers who do better are pricing, the price range and proportion of the entire store, and sales, and then set it according to specific circumstances. V: cnyuan1986
5, SKU, sometimes a suitable SKU layout can greatly improve transformation and guide customers to purchase. SKU has an impact on store search, default ranking, conversion, etc. It is recommended not to change SKU at will. If you must modify it, you must modify it carefully.
Main image, detail image video weighted
As mentioned earlier, the main image and detailed image should highlight the selling points and features. You can first observe the good products sold by your peers to seize the customer's demand points, and create visually differentiated, high-quality content to increase clicks and conversions.
If you can put a short video, I suggest you do it. For small and medium-sized sellers, there is no need to consider how to achieve high results. As long as it can highlight product features, buyers’ needs, and grasp buyers’ psychology, it’s a good video. It’s best to shoot with professional equipment!
Optimization and conversion
Key investigation and analysis: poor user experience, store bounce, details of customer loss, and competitor bounce. We can optimize users’ focus by observing negative reviews. V: cnyuan1986
has a high bounce rate. The problem of access depth must be solved first. The increase in dwell time means that buyers will generate more PV and increase the average number of pages visited by in-depth visitors. In other words, how to retain customers for 3 minutes is the key to establishing an online store and achieving the conversion rate of page traffic.
Secondly, three dimensions should be grasped: vision, hearing and taste. Although online store operation is different from physical store operation, buyers cannot touch or try on the goods sold in the store, but they can still directly affect the buyer's consumption behavior through sight, hearing and taste.
We can analyze our competitors, including their store layout, price range, sales in the last 3-7-30 days, new situations, marketing activities, etc.
