=Oriental Zhenxuan On June 9, 2022, Oriental Zhenxuan ushered in the first round of explosive growth. Dong Yuhui’s exported 2-minute segment exceeded 500,000 overnight, and the total number of fans that day exceeded 1 million. It came into the public eye because of the concept of

= Oriental Zhenxuan On June 9, 2022, Oriental Zhenxuan ushered in the first round of explosive growth. Dong Yuhui’s exported 2-minute segment exceeded 500,000 overnight, and the total number of fans that day exceeded 1 million. came into the public eye because of the concept of knowledge delivery, thanks to Dong Yuhui, an English teacher.

In Oriental Zhenxuan, almost all of them are former New Oriental teachers. Not only Dong Yuhui talks about philosophy, geography, and English teaching, but also Teacher Dundun translated ancient poems in English when he was in Juitao, and Teacher Mingming taught physics and chemistry. . YOYO and Teacher Xiaoqi picked up their instruments and sang songs.

The popularity of Oriental Zhenxuan also caused the live broadcast to directly change to the 3.0 era. Before Oriental Zhenxuan, the 1.0 era was mainly about entertainment rewards, and the 2.0 era was mainly about selling goods. In fact, before June, Dong Yuhui’s rhythm in the live broadcast room was basically chatting and talking about knowledge. The audience was still complaining about their poor delivery skills and only talking about gossip. But I don’t know when the trend changed. Many people began to stay at Oriental Zhenxuan regardless of rain, and in their live broadcast room, you will find a strange phenomenon. There are two types of people who really want to buy goods and those who want to learn knowledge and listen to stories. They are intertwined, and the two types are intertwined. There is no influence in the group. They live in peace at their respective levels. The anchor salary of Dongfang Zhenxuan is 20K-40K, which is higher than the salary of many anchors. Taking customer service as an example, the customer service of top small household appliances is the most before tax. 9K, while the average salary of e-commerce anchors plus commission is 9.4K.

Judging from New Oriental’s recruitment information, the operating assistant is 10,000, while the assistant in an ordinary company is 6,000, and its video editor is between 10,000 and 15,000. The salary increase is 15,000, while New Oriental's store manager's salary is 1.5-2.5, 13,000, and the live broadcast operation director's salary is 12,000-18,015. In terms of salary, the salary is much higher than that of ordinary companies.

Then why do New Oriental, Dong Yuhui and others get such high salaries? Judging from the content of the live broadcast, there is everything you want to hear, from astronomy and geography to common knowledge about farming and agriculture. Occasionally, you can buy your favorite food books. You don’t need to be impulsive in this live broadcast, just buy what you need. In this live broadcast, there is no coercion or crazy promotions. There are poems, songs, a piece of corn, and a fish, and you can hear the romantic feeling.

Dong Yuhui said before the live broadcast that there is no need to prepare copywriting in advance, it depends on the book he has read. He once shocked the editor. The book he read the day before yesterday blurted out the next day, and it could be transformed into his own words. He basically Rarely scripted. This is an ability, and this ability is difficult for ordinary people to copy.

Yu Minhong once said: Repetition becomes a habit, habit becomes nature, nature becomes personality, and personality becomes destiny. This sentence is vividly reflected in the anchors of New Oriental. It also tells many people that anyone can be an anchor. , but not everyone can be a top anchor without looking good, and looking good can only be a kind of youth food, and you will get tired of it after watching it for a long time, but the real long-lasting thing is the connotation. Do you want to be a villa, or do you want to be an unfinished building? This is roughly what it means.