As residents’ awareness of sports and fitness continues to increase, many people have developed the habit of fitness. Because of the epidemic, many people have chosen to move fitness scenes into their homes, and “cloud fitness” has become a new trend.
Starting from April 27, a large number of Olympic champions and sports stars have checked in at Kuaishou and have joined the "Kuaishou Sweat Gym". In the context of national fitness, not only sports stars, but also stars from the entertainment industry have also trotted in. , formed a phenomenon-level fitness scene like "Liu Genghong shuttlecock exercise".
Home fitness has changed from the needs of hard-core fitness enthusiasts to a "traffic pool" for public participation. Now that home fitness is in full swing, in order to break the ice among users and help themselves open up a larger market, many institutions have also begun to try For online business, the development of fitness live streaming platform has become an important measure for the transformation and development of offline institutions!
Business pain points of fitness institutions
While people are gradually developing home fitness habits, some offline fitness institutions have once again entered the cold winter. Due to the sharp decline in offline customer sources, store traffic has been significantly lost. At the same time, these institutions still have to bear high store rents and operating expenses. Fitness institutions whose main revenue is personal training and one-on-one membership services , are facing a severe test of survival.
The most fundamental reason why fitness institutions are unable to acquire customers is that the user access channels are too single. Acquiring customers only through offline stores not only fails to maintain user stickiness, but also does not help build brand reputation.
How does the fitness live streaming platform help fitness institutions solve problems?
1. Fitness course display: Fitness courses include live classes, video classes, audio classes, columns, knowledge packages, training camps and other modules. The mature online course system content provides students with non-contact remote course teaching services.
2. Online consumption: In the fitness live streaming platform, in addition to displaying the course content, course prices, precautions, etc. in the gym, it also provides quick purchase and monetization methods for online ordering and payment, including single class cards, package cards, and monthly cards. and other multiple course purchase methods, allowing users to consume courses according to actual conditions. In terms of teaching, it can be divided into two modes: short video teaching and live teaching.
3. Short video teaching: Short video teaching provides a variety of fitness exercise videos for different exercise purposes. Users can check the completion progress of the course, and check in with the teacher to receive course medals. After integrating the medals, you can get periodic rewards. , encouraging users to exercise.
4. Live class: The live class uses the interactive method of Lianmai. After paying, users will get a verification code to enter the live broadcast room. After the broadcast starts, they can interact with the fitness instructor at close range. The live broadcast room also has product display windows, red envelopes, lottery draws, and redemptions. Interactive methods such as coupon can stimulate users to plant grass and consume during the break after live teaching, thereby shortening users' course purchase decisions and accelerating content monetization.
5. Online community: Users can also join the fitness community on the platform. In the community, they can communicate with people who also love fitness. Fitness institutions can also release some targeted marketing activities, such as limited-time discounts and fights. Groups, boosters, lucky wheels, etc. use users’ social fission to promote more monetization and effectively increase students’ activity, course completion rate and repurchase rate.
6. AI intelligent teaching: In addition to this type of teaching form, the platform can also be connected in series with smart fitness equipment. For example, AI smart devices such as AI cameras, AI watches, and AI skipping ropes can be used to increase users’ smart exercise experience.
