The yearbook is an important carrier that records the development of the times and promotes the city in an all-round way. The launch of international yearbook products is an important symbol of urban modernization and internationalization. Wuxi Archives and History Museum conscientiously implements the spirit of the 14th Congress of the Wuxi Municipal Party Committee and has made some explorations in creating an international yearbook product "Pocket Wuxi" and achieved good results.
1. A four-pronged approach to revision. "Pocket Wuxi" is a companion piece to "Wuxi Yearbook" characterized by real-time recording. Its predecessor is "Wuxi Market Situation", a traditional product with a history of more than 20 years. The newly revised version of "Pocket Wuxi" has achieved major changes in four aspects compared to "Wuxi City Situation". One is to change the title of the book. The "Wuxi City Situation" that has been used for more than 20 years has been changed to "Pocket Wuxi" to reflect its portability. The second is to change the pattern. "Pocket Wuxi" changed the format of the "Small Yearbook" of "Wuxi City Situation", focusing on eight categories including the front volume (including city business cards, cultural symbols, etc.), Wuxi overview, history and culture, economic development, development parks, tourism and leisure, social undertakings, and people's lives. It greatly reduced the work content of each department and added basic topography and featured highlights, making it a revitalized topography manual. The third is to change the format. "Wuxi on the Pocket" has changed the old style of "Wuxi City Situation" which was pure text and printed in black and white. Each page is equipped with exquisite photos, with both pictures and text, making it highly readable. The fourth is to change the text. "Pocket Wuxi" is bilingual in Chinese and English, which is more conducive to external promotion and investment promotion, and better serves the overall development of the city's internationalization.
2. Departmental cooperation and cohesion. During the investigation, it was found that the Wuxi Foreign Affairs Office is mainly engaged in translation business and has no time to organize materials on Wuxi’s humanities, history and social development. Therefore, there is an urgent need for timely products updated every year to promote Wuxi. “Pocket Wuxi” is very suitable for the city’s external communication requirements. To this end, the Municipal Archives and History Office and the Municipal Foreign Affairs Office have negotiated and worked closely together to build "Pocket Wuxi" into an international yearbook product. The Municipal Archives and History Museum provides "Wuxi in the Palm" to the Municipal Foreign Affairs Office all year round as a brand book to introduce Wuxi in foreign affairs activities. The Municipal Foreign Affairs Office is responsible for feedback, book recommendations, etc. After the publication of "Wuxi on the Pocket (2021)", the Municipal Foreign Affairs Office actively collected opinions and suggestions from all aspects and provided timely feedback to the Municipal Archives and History Museum in order to continuously improve the quality of the book and make it perfect day by day. At the same time, we will seize the opportunity to actively recommend "Pocket Wuxi" through some foreign affairs activities such as sister city exchanges to enhance its brand awareness.
3. Careful planning will show results. The Municipal Archives and History Office and the Municipal Foreign Affairs Office hold consultations from time to time, carefully plan key activities, and use them extensively, achieving good results. "Wuxi on the Pocket (2021)" is used for communication with Novgorod, a sister city in Russia, and the text materials have been entered into the city's relevant database. "Wuxi on the Pocket (2022)" is given to foreign contestants as a gift for the 2022 Wuxi United Front System "Together in the same boat and in the same boat" dragon boat race . Entrusted by the Municipal Foreign Affairs Office, Wuxi entrepreneur Ms. Zhou Jing handed over the letter from Wuxi Mayor Zhao Jianjun and "Pocket Wuxi (2022)" to Leuven Mayor Wei Mohan in person when she was carrying out business activities in the city of Leuven. "Pocket Wuxi" gradually moves to the world stage, allowing more foreign friends to understand Wuxi.
(Wuxi Archives and History Museum)
Review and release: Zhang Yizhe
