The latest poll of "TVBS" shows that in the election of mayor in Taipei, the Kuomintang candidate Jiang Wanan has a support of 37%, the Democratic Progressive Party candidate Chen Shizhong has 27%, and the non-party candidate Huang Shanshan has 21%. Jiang continues to lead, and Chen surpasses Huang, but the gap is not much. Niu Zexun, full-time professor and director of the Department of Advertising at the Chinese University of Culture in Taiwan, wrote an article on Taiwan's "China Times News Network" on the 3rd, pointing out that based on many recent polls, Jiang Wan'an's winning rate has indeed increased, after all, most polls are the first.
Jiang Wan'an Photo source Taiwan media
Niu Zexun said that the "2022 TV Election News Monitoring Alliance" formed last month with some scholars monitors the "Six Capitals" and Hsinchu City election news of Satellite Channel News Channel and Wireless 4 every week, and counts their reports on each candidate, and found that although the news reports of Jiang Wan'an have been reported by positive reviews for nearly 3 weeks, the negative reviews of Jiang Wan'an have gradually decreased, but the number of negative reviews of Chen Shizhong has been the highest for three consecutive weeks.
Niu Zexun pointed out that based on the announcement on the 3rd, according to the statistics of election news from various stations from October 22 to October 28, Chen Shizhong had 91 positive news, only 1 more than Jiang Wanan's 90, and Huang Shanshan ranked 9th (24). However, judging from the number of news reported by negative reviews, Chen Shizhong still has 82 news reports, and Jiang Wanan's negative news decreased significantly, ranking 5th (11th). Compared with 90 news reports with positive reviews, Jiang's election situation did eat sugarcane (gradually getting better).
Niu Zexun also pointed out that even if the amount of news reported from positive comments is the highest, Chen Shizhong is not in a disadvantage. After all, in the current situation where there are obviously many pro-green media, there are the most negative news reports on Chen, which instead highlights that Chen does have great risks. The reason is not difficult to understand. One may be that the character design was "chaotic" or even "collapse" a few days ago, or that Chiang and Huang both attacked him fiercely. Then, it may be that the negative stereotype was formed. Even standing at the street intersection or sweeping the market to vote would be scolded by the public, highlighting that his hatred value is still high. If he cannot find a way to control it, he will be worried about his choice.
Especially, the Taipei mayor candidate debate will be held on November 5th. At that time, Jiang Wanan will be sure to sharpen his sword and continue to attack vaccine procurement and policies. Even if Chen Shizhong's camp first announces the "12 Questions for Lazy Package for Epidemic Prevention" and wants to regain his character's character, he may not be able to stop Jiang Wanan's fierce offensive. Not to mention the fact that Xue Ruiyuan, the "Minister of Health and Welfare" who makes people feel that the "Command Center" team led the "Command Center" team and Chen Shizhong to "comfort each other" at the election headquarters are enough to make Jiang Wanan "full of ammunition". If Chen Shizhong responds to the questioning and inertia in an understatement of "commander" period, Chiang's chances of scoring will be high. After all, voters will not like the mayor who likes to talk but does not show a responsible attitude. This is all Chen Shizhong's risk.
As for Jiang Wan'an, Niu Zexun analyzed that although he is getting better, the debate meeting is definitely an important key battle for whether he can win the election, because his opponent Huang Shanshan has been a city councillor for 20 years and deputy mayor for three years. He is the candidate most familiar with Taipei Municipal Government this time. The debate is almost her home court. As long as it is not abnormal, it is easy to score. Therefore, whether Jiang can perform more than expected in political views and not lose to Huang Shanshan is the first threshold.
The second threshold is that when attacking Chen Shizhong, you still have to understand the details of the entire vaccine attack and defense. After all, facing Chen Shizhong, who was once the "commander of the epidemic prevention", if Jiang could not understand the context of the attack issue, he would not only be fooled by Chen, but also be beaten back, which highlights his unfamiliarity with the epidemic prevention issue.
Finally, Jiang Wanan must build an image of "suitable for mayor". His every move must meet the mayor's specifications. There is no need to speak sourly. In addition to attack, you must also plan your vision, convince people with reason, master the rhythm of both offense and defense, and shape the feeling of reassuring and warming the citizens, so that they can maintain a leading trend.
