How should we respond when facing competitors? Should we follow the path of differentiation or should we stay the same and focus on service and publicity? Today, a fan friend asked me that I am in the pet medical field, that is, I opened a pet hospital. Now there are two other lo

How should we respond when we face competitors? Should we follow the path of differentiation or should we stay the same and focus on service and publicity?

Today a fan friend asked me that I am engaged in pet medical treatment, that is, I opened a pet hospital. Now there are two other local competitors. What should I do?

His main business is pet medical care. If you want to get Douyin Blue V certification, you can go to group buying, but it can only be used in pet bathing, pet grooming and other categories. These two categories are relatively small. If you improve these Will the positioning of the two categories be unclear? In this case, do you want to join Douyin Blue V? The current business work is not too busy, and even if the number of customers continues to double, we can handle it.

has now earned about 100,000 yuan after working for two years. I am currently thinking of renovating it. Is it necessary to renovate it? The cost is about 30,000 yuan and it takes half a month.

Should I continue to accumulate data and renovate it in a year or two, or should I renovate it now?

His situation is like this. He has been doing it for two years. Currently, among all the customer acquisition channels, one is to bring in new customers from the old, referrals from old customers, and the other is to gain customers through short video Douyin promotion.

Regarding his competitors, one has been working for 7 or 8 years and has a certain reputation, and the other has been working for 3 or 4 years. The decoration and equipment are better than him, and the service and professionalism are average. General.

Daying’s answer: Whether to decorate or not mainly depends on your financial pressure. If you think it can be done with only 30,000 yuan and it will not affect your operation, then you can decorate it. After all, it is a new atmosphere. If you feel that there is a lot of financial pressure, Then don’t decorate it yet.

Douyin certified blue V only costs a few hundred yuan. It can be certified. Promotion of short videos is a must. Being able to be included in group purchases is one aspect. It is more about publicity and promotion to attract customers.

It doesn’t matter if you can’t do group buying for medical treatment. You can promote it in your short video. For now, you should first increase your customer base. As you just said, you can handle doubling your customer base. , indicating that your current business is not saturated yet. It is more about you promoting your store and letting more people know about you. Regardless of positioning issues, these projects require you to come to your on-site service. When people come, you can do it on the spot. The most important thing to introduce your main business projects with characteristics and advantages is to start the business. When more people know about it, the brand will naturally come out. It is more practical than the so-called positioning you have now.

You and your other two competitors are only three in total. The main thing is to see how big your local market is. It is big enough to accommodate the three of you. That is, each of you will do your own business and rely solely on your ability to promote and provide services. , customers will naturally make choices, and there will be no competitive relationship between you. If your current market cannot accommodate it, you will also know to find another way at this time, follow their route, and operate differentiatedly, so that competition can be reduced and everyone can grab it. It’s a situation of people coming and going, competing for stocks, and bargaining with each other.

To sum up: there is no competition in the current incremental market, and the stock market needs differentiation. Douyin Blue V can be certified. There is not much pressure on funds for decoration, so you can redecorate it. If you can’t bear the funds, then don’t do anything. , start with promotion and service. It doesn’t matter the category. If you can’t do group buying, you can promote it through short videos.

I will share my big win here today. I look forward to your likes, reposts and comments.

I am Daying, a sales consultant. I only talk about practical information, not nonsense. Follow me