Recently, the new look of Reba 's dress has been flooded with the screen.
The whole dress boldly uses bright bright yellow, which forms a sharp contrast with Reba's black bangs hairstyle.
Although this dress is an out-of-season style, it comes from Valentino 2019 spring and summer series high-end customs, but it does not affect the slightest, Reba wears a different style.
Reba wore this brand's haute couture dress and was the spokesperson for the fragrance in the Asia-Pacific region, shooting promotional videos for Valentino.
Although it is just a fragrance series for beauty lines, not a ready-to-wear line, it is also a real red blood brand endorsement. (About the level of luxury brands, we have popularized science before. Valentino is one of the eight red blood brands)
Reba himself holds the global endorsement of MIKIMOTO Yumumo Jewelry and Panerai Watches, and is also the brand ambassador of LV.
Now it has taken the endorsement of red blood brands like Valentino, which can be said to be the icing on the cake.
Of course, we need to comprehensively evaluate the fashion resources of a female star. It is not only the dimension of fashion endorsement, but also a very important part: magazine resources.
For female celebrities, the most valued by the outside world is the frequency of being featured in the "Five Female Magazines".
What we usually call the "five female magazines", generally include VOGUE, Handsoft Bazaar , ELLE, fashion COSMO and Jiaren.
Dilraba has outstanding brand endorsement, but its performance in magazines is slightly inferior.
It was not until June this year that the ELLE cover was unlocked for the first time. With the previous Harper's Bazaar and Fashion COSMO, I have collected three books, but I am still missing VOGUE and Jiaren.
and Reba also did not collect all the 90 flowers of the "five female magazines", and there are many.
For example, Yang Zi , which is also the top player in 90 flowers.
In terms of film and television, Yang Zi is always among the top in the 90 flower camp.
In the past few years, they have contributed a series of hit dramas such as "Ashes of Love" and "Dear, Loved".
But Yang Zi, the "Five Female Publications" only appeared in ELLE, and it was filmed with the other four beauties during the "Ode to Joy".
One of the "Three Beauties of Youth" Yang Caiyu, only one book on Harper's Bazaar. (I have been on it twice, once a single block, once a combination with Chen Feiyu )
As for the other 90 flowers, such as Li Qin , Jin Chen , Li Yitong , etc., in terms of fashion magazine resources, they cannot keep up with the pace.
Why are there many 90 flowers? It has made some achievements in film and television, but in terms of fashion magazine resources, it is always almost interesting? The most essential reason for
is that top fashion magazines often prefer young traffic male stars.
The standards for young flowers will be more stringent.
Zhou Dongyu was less than 30 years old, and he won the "Three Gold" (Golden Statue, Golden Horse and Golden Rooster) Best Actress, and is considered the best among the 90 flowers.
So she became the only 90 flowers to collect 5 major magazines. Not only that, she is also a grand slam of the nine mainstream female magazines.
▲Even if it is difficult to get on VOGUE, Zhou Dongyu has also appeared twice (2020 July issue and 2022 January issue respectively)
has not had that high requirements for the "top stream" among male stars. It has enough popularity to base it and can also unlock more major magazine resources. After many top male magazine covers have been posted on
, many traffic male stars will turn their attention to female magazines.
Yi Yang Qianxi achieved the cover grand slam of the "Five Female Magazine", and Yang Yang , Wang Junkai , Liu Haoran , Cai Xukun and other young people born in the 1990s and 1995 have basically been on the cover of four of the "Five Female Magazine".
So, there are not many major magazine resources left for female celebrities.
, and the already tight cover resource has been almost divided up by the top players of 85 flowers.
"Tianxian" Liu Yifei has achieved the Grand Slam of the "Five Women's Magazine" a few years ago, and the following Yang Mi , Angelababy, Ni Ni , Zhao Liying , and Liu Shishi also unlocked four books except VOGUE.
Young traffic students and 85 flower seniors have the lead, resulting in most of the 90 flower fashion magazine resources not being strong.
Even the 90 flowers with advantages in fashion endorsement have been squeezed into the track in recent years.
Because top luxury chooses a spokesperson, it not only depends on your own reputation and industry influence, but also pays attention to the monetization brought by traffic.
In this case, Weibo with huge fans and high popularity born in the 1990s will be more popular among brands.
Yang Yang is not only the brand spokesperson of LV beauty line Guerlain , but also unlocks the endorsement of Bulgari brand.
and Xiao Zhan has also advanced rapidly in the fashion field in the past two years.
not only became one of the four spokespersons of Gucci, but also recently unlocked the YSL skin care line spokesperson. (the essence of YSL Night Queen endorsed by Xiao Zhan, sold out quickly after it was launched)
. For 90 flowers, although many of them have outstanding performance in the field of TV dramas, their traffic foundation and sales ability will still be inferior to popular young actors.
This is why, we are seeing more and more male celebrities endorse beauty products.
Of course, in addition to being divided by peers, in recent years, more and more high-end brands have turned their attention to athletes.
Like Gu Ailing , it won the title of global brand spokesperson of Tiffany last year, on par with Yi Yang Qianxi.
LV also loves Gu Ailing very much. Not only did she walk the show for the brand's 2023 Early Spring Series, but she also made her appear on the screen to shoot the Twist handbag advertisement.
Beijing Winter Olympics shot put champion Gong Lijiao , becoming the brand ambassador of the blue blood brand Prada.
From this change, we can also see the brand's considerations for the current entertainment industry.
Celebrities are like a double-edged sword, with high traffic and "high risk". Especially in recent years, various celebrity house collapse incidents have occurred frequently and have begun to fail.
The high endorsement fee is wasted and all advertisements placed on the shelves overnight are considered small matters. The negative public opinion impact of bad artists on the brand is a loss that cannot be estimated with money.
When Wang Leehom's divorce storm, all the brands he endorsed also jumped out as soon as possible and issued a statement saying that he would not cooperate again.
For many top luxury brands, whether the image of a celebrity is positive has always been an important factor in consideration.
So compared to celebrities full of instability, athletes with a sunny and healthy image have become the new choice for brands.
brand's multi-faceted considerations for artists, competition from peers, and intervention of celebrities in other fields have more or less impacted the fashion resources of 90 flowers.
In addition to top players like Zhou Dongyu and Reba, there are many 90 flowers on the waist and tail, and the resources are still not very good.
, but there is no need to be limited to this, and there is not only one track that can shine and heat.
Like the 90 flowers Tan Songyun that became popular in the first half of the year because of " Please call me the director ".
Her own face shape, facial features and personal temperament do not have an advantage in the fashion circle.
So Tan Songyun's route is very clear. She does not waste too much energy on fashion, but insists on working silently in the film and television track.
has become the only 90 flowers on the list of Best Actresses in the 2021 Magnolia Awards.
If you really have strength, whether in the fashion or film and television fields, as long as you can show your unique advantages, no matter how fierce the competition is, you can still have your own place in the 90 flowers camp.
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