Good copywriting is like music, which is filled with joy when you are happy and heart when you are sad, giving the brand a unique temperament and long-term vitality. When a good copy is well known to the public, the brand will also be deeply rooted in people's hearts.
Taiwan's "Advertising Popular Word Golden Sentence Award" held every year insists on collecting, selecting and remembering outstanding golden sentences and copywriting in Taiwan advertising every year. The Taiwan Advertising Popular Word Golden Sentence Award began as early as 1994. Through the selection, it summarizes the achievements of advertising copywriting in one year, so as to inspire copywriters to work hard to innovate, write down brand characteristics in sentences, and leave footprints for creativity.
, the Golden Sentence Award, which has been around for 29 years, has recently announced the list of winners of the 2022 advertising popular phrases. This year, the theme of "Chasing the Popularity, Optimizing the Popularity" is the theme. Let's appreciate it together.
#Top Ten Golden Sentences
No.1
Every step is a tree
The copywriting "There is no waste of life, every step counts" is adapted from the copywriting, the copywriting is from the event held by Fubon Financial Holdings for "Ground Planting Trees" last year. The purpose of the event is to jointly promote the achievement of the carbon neutrality goal with the power of running. At the same time, "Arithmetic" is homophonic to "Arithmetic Tree" also refers to enterprises advocating green finance.
No.2
Later on, we,
, are better,
,
"all more" means "urban renewal". It is used to rebuild, rebuild or maintain the old houses and communities in the city to revive urban functions. The "demolition" of houses, the "building" of new houses, the changes in old and new houses also refer to "we are "better". Urban renewal makes residents' lives better, a pun.
No.3
Multiple people get married
One person listens to
KKBOX It is the most popular online music service in Taiwan. As a paid application, this TVC has been filmed in three versions, corresponding to different family relationships, "multiple people get married One person listens to "Conform to the current trend of diversified family in Taiwan, and the sound allows sharing music to bring many possibilities to life.
No.4
Young people are not afraid of food,
I am afraid of not eating food!
wave honey fruit vegetable juice cleverly uses "vegetable = weak" on the one hand to remind consumers of the authenticity of the product with selling points, and on the other hand, it encourages young people not to worry about insufficient ability.
No.5
Dare to be stupid is my ability
"Dare to be stupid" is my ability
"Dare to be stupid" It's My Ability" is an advertising song created by singer Lu Guangzhong for Hei Songsha. It revolves around the topic of dreams and inspires a new generation of young people. In the advertising tvc, there is no clue about related products, but resonates with young people through the youth and motivation displayed.
No.6
second kitchen draw
Trouble-killing
Li Dan once said that homophones are the easiest to create. Once you rely on this, it is difficult to create more difficult things. However, this copy is obviously not limited to this. In the slogan, "Second Chef" and "Second Chef" are homophonic, and "Second Chef" and "Second Chef" are homophonic, and "Second Chef" and "Second Chef" are homophonic. Let the product evolve from physical to spiritual level successfully.
No.7
"Take seriousness to come true"
Far-Xiong Life Insurance invited Taiwan's first professional seventh-segment female knight Hei Jiajia and Olympic wind and waveboarder Zhang Hao to pass their first-person self-statement. Encourage those who have experienced setbacks, and those who persist seriously will dreams come true.
No.8
Love No trace
Maternal love is invisible. The advertisement shows the mother's dialogue with the unborn baby, and expresses the care of the mother from a brand perspective. At the same time, the advertising product behind this golden sentence is anti-stitch cream for pregnant women, which has a pun effect.
No.9
Graduate the gold medal
On the eve of the opening of the Tokyo Olympics, Taiwan Beer launched a limited "Gold Medal Olympic Support Can". The can has the copywriting of "Gold Medal" and the "Gold Medal" echoes the "Gold Medal" beer. Events and brand names that are concerned by the whole people are repeated, aggravating the brand impression. No.10 G fast emmm, Menarini's Saibeda advertisement, the speed is a bit fast, I only understand and cannot expand... The above golden sentences, in my opinion, there are three standards: , one is to be able to properly Expressing brand demands and communication purposes allows the audience to first respond to the brand itself when seeing the advertising slogan; Secondly, it can arouse the audience's emotional resonance, that is, the audience will be "attacked" by the advertising slogan and understand the concept that the brand wants to convey; Thirdly, it can reflect the artistic nature of the language and be able to spread it better, either catchy, semantic puns, or aesthetic poetry, which can make the audience have a good impression of the advertising slogan itself and have a deep impression.
