We usually meet bank staff selling credit cards at the entrance of the park or passing through large supermarkets, and sometimes we can also give card applicants some small gifts. Some bank staff will run to the office building and ask white-collar workers to apply for credit cards. According to data, as of the end of June 2022, my country's credit card and loan integrated card reached 807 million, which is equivalent to the average holding of 0.57 credit cards per person.
Faced with bank staff chasing customers for credit cards all day long, many netizens feel strange, what are the benefits of banks doing this? In fact, there are four main reasons why the staff urge customers to apply for credit cards:
First, bank staff are under pressure to perform performance appraisal. Usually the bank will perform performance assessments for each employee. For example, how much deposits are absorbed, how many financial products are sold, and how many credit cards are obtained for customers. If the performance indicators are completed, there will be bonuses. If the performance indicators are not completed, you can only get a basic salary. Therefore, in order to complete the credit card assessment indicators, bank employees can only choose to go to places with a large number of people and chase customers to apply for bank cards.
Second, after the customer has applied for a credit card, the bank will charge a management fee regularly. Although the management fee for each credit card is not very large, as long as the amount of credit card issuance is sufficient, it is a considerable income. In fact, for banks, they have certain risks in issuing loans, and intermediary services such as charging management fees for credit cards are still very safe and stable. Therefore, the staff are very active in getting credit cards.
3, bank staff will also apply for debit cards together while applying for credit cards for customers. Even if some customers fail to apply for a credit card, they can definitely get a debit card. Because as long as customers have a debit card, they can deposit money in the debit card, and the bank's deposit will increase, so that they can achieve the goal of attracting deposits faster. In fact, for banks, they mainly make money through deposit and loan interest spreads. If customers deposit money on debit cards, banks will have more funds to lend, which can improve their performance.
Fourth, as long as the customer applies for a credit card, the opportunity for the bank to make money will come. Many young people like to spend money with credit cards. Sometimes when they spend money, they use credit cards to overdraft their spending. Usually, banks will not charge interest if they pay overdrafts on credit cards within the specified time. However, as long as this repayment period exceeds, the bank can charge overdue fees and high interest rates. In fact, consumer loans can bring very good returns to banks.
Many people are wondering why bank staff chase customers to apply for credit cards every day? In fact, applying for a credit card is still of many benefits for banks. 1. Let the customer apply for a bank card, and the staff can complete their performance indicators; 2. The bank can charge management fees; 3. After the bank applies for a debit card for the customer, the customer will deposit the money in and achieve the goal of absorbing the deposit; 4. As long as the customer applies for a credit card, once the overdraft consumption is performed, the opportunity for the bank to make money will come. However, we still advise everyone that overdraft consumption must have a standard, and excessive overdraft consumption will fall into the quagmire of debt and cannot extricate itself.
