iPhone 14 Plus? From the launch price of 6,999 yuan to the daily price of 5,999 yuan, it was reduced by 1,000 yuan in less than a month after it was released. This is just the daily price. If you have paid attention to it recently, the iPhone 14 Plus was once reduced by 1,250 yuan, and you can buy it for about 5,700 yuan.
Even the price reduction speed of iPhone XR of that year is not that scary. The iPhone 14 Plus is definitely a record-breaking generation. This is very strange. It is precisely because of the poor sales of the mini that Apple launched the iPhone 14 Plus, a completely opposite product. In this case, why don’t Apple fans pay?
I think the root cause is: the iPhone 14 Plus is not only expensive, but also does not meet the needs of consumers.
squeezing toothpaste is Apple's traditional art. From iPhone XR to iPhone 14, the upgrade strength of the standard version has never been surprising. Take the full screen as an example. Cook would rather develop an LCD full screen with huge bezels for XR and 11 than arrange it in one go. The same is true for the same reason for the high refresh rate of Android. The high refresh rate of Android has been popularized for at least 3 years, and the standard version of iPhone 14 is still absent. In my opinion, the most important reason why the iPhone standard version can still maintain its superficial decency is on the chip.
As we all know, due to its advanced architecture and strong stacking of materials, A-series chips are basically ahead of the same Android flagship U for more than one year. At the same price, I am willing to compromise on fast charging, screen and design, just to replace a powerful chip that crushes the heroes.
This is exactly the reason why the iPhone 14 standard version failed. It still uses the A15 chip, but the GPU is full of 5 cores. Although the memory has been upgraded to 6GB, most people are indifferent to memory, and Apple will not specifically mark it.
chip has not been upgraded to A16, the flash memory is still 128GB, and the improvement of the memory is not perceived, and the iconic design of Lingdong Island has not been used again. We bought a product to solve the problem. But for most people, the iPhone 14 Plus has no upgrade except for the large screen.
On the other hand, the iPhone 14 standard version did not go to Lingdong Island, which in my opinion was a very failed decision. Lingdong Island is just a screen form, how much cost can it increase? It is obvious that so many experiences have been sacrificed, so it is not too much to give consumers a little freshness? But Cook didn't do that.
And as we all know, due to the mandatory requirements of EU , iPhone 15 will be replaced with a USB-C interface. At this stage, it is a disadvantage to buy the iPhone 14 series. With the superposition of multiple debuffs, Apple fans really can't find a reason to continue to settle down.
Perhaps Cook feels that the development of the mobile phone business has reached a bottleneck, and the status of iPhone is no longer shaken, just like Coca-Cola, there is no need for innovation. But don't forget that when Nokia was at its peak, I didn't expect one day to be defeated by a smartphone. This is how the technology industry is. If you don’t put innovation first, you will be abandoned by the times. What do you think about this? Welcome to discuss together.
