□Dahe News·Yu Video Reporter Geng Ziteng
On January 3, Beijing time, Tesla released the 2022 global production and delivery report. In 2022, Tesla's global total delivery volume was 1.31 million vehicles, an increase of 40% compared to 2021; it produced 1.37 million vehicles, a year-on-year increase of approximately 47%, of which 439,701 vehicles were produced and 405,278 vehicles were delivered in the fourth quarter, setting a new delivery record.
Looking at the specific models, Model 3 and Model Y are two hot-selling models. In 2022, 1,298,434 vehicles were produced, and a total of 1,247,146 vehicles were delivered. They are still Tesla’s main models that have achieved sales breakthroughs.
Tesla ranks first in sales in many countries
According to the authoritative overseas media Automotive News Europe, in the European market, the home base of fuel vehicles, Tesla's total sales in the European market in November 2022 were nearly 32,000 vehicles, an increase of 97%. Among them, Model Y accounted for nearly 20,000 units, with an increase of 260%, surpassing the Volkswagen Golf to become the best-selling car in Europe.
In Norway, Model Y sold nearly 17,000 units from January to mid-December 2022, breaking the country's 53-year annual bicycle sales record. The previous record holder was the Volkswagen Beetle .
In addition to the European market, in the United States, Australia, and China, such results continue to set sales records every month. For every round of bad-mouthing about Tesla, Tesla responded with real sales.
drives the entire electric vehicle industry to take off
As Musk once said: "Tesla is not trying to occupy more market share . If it can show a very competitive product to the industry and make people rush to buy electric vehicles, this is a far-reaching thing."
Since 2014, Tesla has opened more than 300 patents to the entire industry; since then, it has built a Shanghai super factory to take root in China. Tesla's achievements are not the achievements of a single company. Its rise has driven the rapid growth of the entire energy vehicle industry upstream and downstream.
If you look closely, you will find that even in the most difficult time of the automobile industry in 2022, it has not slowed down at all.
In August 2022, the millionth vehicle rolled off the assembly line at the Shanghai Gigafactory. It took less than three years from the delivery of the first Chinese-made model to achieving this milestone, setting a "phenomenal" record in the history of the automobile industry. Ultra-high production efficiency allows the Shanghai Gigafactory to roll off a Model Y body-in-white in less than 40 seconds, far faster than fuel-powered car companies. The Texas Gigafactory in the United States and the Berlin Gigafactory in Germany, which will be put into operation in 2022, are also "replicating" the production efficiency and industrial impact of the Shanghai Gigafactory on a global scale. Currently, the weekly output of Model Y in both factories has exceeded 3,000 units.
Behind the extremely fast production efficiency are the new car-making ideas and industrial resources that Tesla has brought to the new energy vehicle industry. For example, Tesla has been committed to improving its production and manufacturing processes for many years, using leading technologies such as integrated die-casting to streamline production steps, shorten production time, and reduce manufacturing costs. In the Shanghai Super Factory, several production and manufacturing links are integrated, and the plane area and three-dimensional space are used extremely efficiently. This brand-new factory production capacity solution has not only created outstanding results for Tesla, but also continues to set an example for other new energy vehicle companies. The integrated die-casting process it pioneered is also being continuously learned and introduced by latecomers.
At the same time, the Shanghai Gigafactory has a localization rate of more than 95% of parts, and is driving the Yangtze River Delta region to form a full ecological chain that gathers batteries, automotive chips, autonomous driving systems, automotive interiors, precision machining and other new energy automotive parts to achieve a "safe, autonomous and controllable" industrial ecology. Under Tesla's localization strategy, 99.9% of the Gigafactory are Chinese employees, continuously delivering new energy vehicle talents, and contributing huge talent to the development of China's smart car R&D system. In addition, the products of Tesla's Shanghai Gigafactory are also selling well in overseas regions such as Asia Pacific and Europe, driving the development of China's entire new energy vehicle industry and bringing "Intelligent Manufacturing in China" to the world.
In terms of service and support, Tesla has set the best example for its peers with its direct operation model. Taking mainland China as an example, in 2022 Tesla already has more than 320 experience stores and service centers, 21 delivery centers and 31 directly operated spray painting centers. From sales to service, Tesla has demonstrated to the industry the efficiency and convenience of the direct operation model, allowing many traditional car companies to begin testing the direct operation model.
In 2022, the completion of Tesla’s 10,000th super charging pile in mainland China has enabled the super charging network to cover 100% of all provincial capital cities and municipalities in mainland China, and established 15-minute charging life zones in Shanghai, Beijing and other cities, making charging more convenient than refueling. At the same time, Tesla has built 40,000 super charging piles around the world and opened its charging network to other brands of new energy vehicles in more than 10 European countries. This has allowed many users of fuel vehicles to see the convenience of pure electric travel and boldly embrace new energy vehicles.
Focus on R&D and production to let good products "speak for themselves"
Musk once said that he himself doesn't like advertising very much and always feels that he is tricking consumers into buying things. This cannot be more obvious than with Tesla.
Tesla continues to improve its R&D and production capabilities, allowing good products to "speak" for themselves. On the one hand, it reduces the burden on enterprises, and can use all resources and energy on improving products and services. On the other hand, it also reduces consumers' purchase costs and car costs, allowing consumers to truly benefit from it, so that more people can recognize and choose electric vehicles.
Previously, according to statistics from the authoritative automotive organization CleanTechnica, from January to October 2022, Model Y became the world's best-selling electric vehicle with sales of nearly 570,000 units; Model 3 ranked second with approximately 365,000 units.
returns to the essence, consumers only pay for the product. Tesla has always insisted on letting its products speak for itself, which has also driven the continued technological advancement of the electric vehicle industry. Whether it's performance or intelligence, or the "five-star safety" certification for all models, Tesla has achieved industry leadership in all aspects.
The new Model S and Model X of that were unveiled at the Guangzhou Auto Show are good examples. Their product strength is comparable to that of tens of millions of supercars, which has amazed many media and industry insiders. The acceleration of 100 kilometers per hour in 2.1 seconds has not happened before in a mass-produced car worth 1 million yuan.
As industry experts commented, " Tesla will not and does not need to spend energy competing with its peers. In fact, all electric vehicle manufacturers should work hard to develop good products so that more consumers can choose electric vehicles."
