text | Grilled entertainment
For the domestic entertainment variety show market, 2022 is a special and difficult year. The overall environment is not ideal. Most variety shows are difficult to attract investment, and some variety shows even have zero sponsorships to be broadcast online. Not only that, old variety shows are also facing the embarrassing reality that both reputation and popularity have declined.
Overall, there are no popular variety shows that are eye-catching in 2022, and the quality of ace variety shows such as "The Voice of China 11", " Ace vs. Ace 7", " A Life Longing for 6", " This is Street Dance 5", "Our Song 4" has also declined across the board, the influence and discussion of the program have been greatly reduced, and the enthusiasm of the audience has been continuously extinguished.
It was raining all the time. In addition to the poor environment and declining quality of the big variety show, variety shows also face many restrictions. The wave of suspension or delayed broadcasts has been wave after wave. Not only is the overall arrangement rhythm disrupted, but the audience's viewing experience has also been greatly affected.
From the end of March to early April, 2022, due to the civil aviation crash, domestic variety shows ushered in a wave of suspension of broadcasts.
Satellite TV variety show leader Hunan TV took the lead in proclaiming that variety shows will be suspended for one week, including online variety shows such as " Everyday Upward ", "Hello, Saturday", "Spring Flowers Will Bloom", etc., "Detective", " Friends Please Listen to ", " Our Hot Life " and other online variety shows are also suspended on a large scale.
In addition to Hunan Satellite TV, Zhejiang Satellite TV , Oriental Satellite TV , Beijing Satellite TV, etc. have also started a wave of variety shows suspended broadcasts. Among them, "Ace vs. Ace 7" was hit hard, and the multiple delays directly affected the programming of the program. In order to make way for "Running Man", the program had to be updated temporarily.
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Unexpectedly, After 6 months, satellite TV ushered in a new wave of variety shows suspended broadcasts. Hunan Satellite TV was the first to be hit, and all three aces appeared on the star variety shows were affected.
Not long after the end of "Sisters of Waves 3", the first derivative variety show "Star's Promise" met the audience. Wang Xinling , Gillian Zhong , Cai Charoen , Huang Xiaolei , Wu Jinyan 5 sisters traveled to Yunnan, checked in local attractions and snacks, and experienced the local customs and customs. After the program was broadcast, there were constant praises, the overall rhythm was comfortable, and the five sisters had sincere emotions, including laughter, tears, and valuable output.
Unfortunately, "Stars' Promise" was suspended after it was launched for one episode. On September 23, the program’s official Weibo account issued an apology letter, which had to postpone the broadcast due to damage to the media. The specific rebroadcast time will be notified separately.
I thought "Stars' Promise" would resume online after one week of suspension, but the program has not resumed broadcast for a long time. It has been suspended for 3 consecutive weeks, and the last promotion of the official Weibo account also stayed on September 23. For a popular variety show that has just been launched, such an operation is undoubtedly a devastating blow. The audience's enthusiasm has been exhausted, and the popularity accumulated by the show has basically returned to zero.
Immediately afterwards, Hunan Satellite TV's ace variety show "Everyday Upward" issued an announcement on October 6: The program will be upgraded and revised from now on, continuing to spread mainstream values, leading youth culture, and exploring new scientific knowledge. Stay tuned.
"Everyday Upward" premiered on Hunan Satellite TV in 2008. It has accompanied the growth of many people and is also a rare longevity variety show in China. As for the reason for the suspension and revision of this release, the official did not give a clear answer. But thinking of the fate of " Happy Camp " being directly killed, it makes people more or less worry about "Everyday Upward".
On October 7, the official Weibo of Hunan Satellite TV's "Chinese Restaurant 6" program also issued a notice of postponement: Due to the arrangement adjustment, " Chinese Restaurant " will be postponed, and the specific broadcast time will be notified separately.
"Chinese Restaurant" is also a key IP project of Hunan Satellite TV. The sixth season of the program still maintains a high level of attention and ratings. The sudden delay in the program also caused heated discussions among many people. It seems like a coincidence that the successive suspension of broadcasts of the variety shows on the
stage is a coincidence, but in fact it also indirectly confirms the authenticity of the information exposed on the Internet. Several entertainment bloggers have exposed that all variety shows in Hunan Satellite TV will be suspended in October, and all variety shows will give way to mainstream publicity, and will broadcast programs such as "These Ten Years of Light Chaser" during this period.
Another popular variety show on Hunan Satellite TV, "Hello, Saturday" was launched on October 8, but the promotion of the official Weibo account remained on September 24, and no promotion was carried out since then. It is reported that "Hello, Saturday" will also be suspended.
In addition to Hunan Satellite TV, Zhejiang Satellite TV's star variety show was also affected, among which the old music variety show "The Voice of China" Season 11 has the greatest impact.
During the National Day holiday, "The Voice of China" was updated. In the program broadcast on October 7, the top 5 in the country were officially born. According to normal program arrangement, the annual finals will be broadcast live on the evening of October 14 (this Friday).
Unfortunately, there are reports that the annual finals of "The Voice of China" have been changed from live broadcast to recorded broadcast, and the broadcast time must also be adjusted. The specific broadcast time is to be determined.
It is worth noting that the live broadcast of "The Voice of China" is re-recorded and broadcast, which is also the first major change since the program was broadcast, and its impact cannot be ignored.
First of all, the live broadcast will have a stronger sense of live broadcast. Without sound editing, many famous scenes will often be produced, and the discussion and attention of the program will be very high; secondly, in addition to sound editing, the on-site voting results are also easier to operate. The fairness of the program has been questioned, and the final recording may be more questioned; finally, recording means that the results of the game will be spoiled early, the program will have no suspense at all, and the ratings will be affected.
Finals live broadcast has become a very ritual routine of "The Voice of China". Now this sense of ritual is about to disappear, which is not a good thing for the program team and the audience.
"The Voice of China" student Liang Yuying also confirmed in the fan group that the finals were not live broadcasts, and there were no tickets, which also means that there are very likely no audiences to be recorded on the finals.
Not only has the broadcast of "The Voice of China" been affected, but variety shows such as "Hi Bang Pie" and " I heard it is delicious " have also given way to mainstream publicity, and all of them will be postponed. Zhejiang Satellite TV's "Our New Era" will be broadcast for 5 days, and will also launch the theme evening program of "Ten Years·Chasing Dreams to the Future".
Although both Hunan Satellite TV and Zhejiang Satellite TV’s star variety show have been affected, the fourth season of Oriental TV’s audio and music variety "Our Song" is still airing normally, and the official Weibo account has been promoting it hard. This wave of suspension of broadcasts does not seem to have an impact on Oriental TV.
Judging from the current broadcast of the program, most of the suspended variety shows are on the star variety shows, while online variety shows such as " Talk Show Conference " and " Brother who overcomes obstacles" are not within the suspension range.
Do you have anything to say about this wave of shutting down satellite TV variety shows?
