In the blink of an eye, 2022 is over.
Unfortunately, even if Tesla increased its discounts in the last two months, it still failed to achieve the sales target of 1.5 million vehicles. The sales data just released by
show that Tesla’s total global sales in 2022 will be 1.31 million vehicles, a year-on-year increase of 40%.
It is worth noting that in the fourth quarter of last year, Tesla delivered more than 400,000 vehicles globally, an increase of 31.3% compared to the same period in 2021, setting a record for the highest sales volume in a single quarter.
This also shows from the side that Tesla’s preferential promotions have achieved certain results.
As a strong enemy of Tesla, BYD has a cumulative sales volume of nearly 1.87 million vehicles in 2022. Judging from the entire data, it is higher than Tesla.
However, if only pure electric models are counted, Tesla will still be the highest-selling model in 2022.
So, is the year 2022 that has just passed, good or bad for Tesla?
First of all, one thing is certain, Tesla's overall market performance in 2022 is still eye-catching enough.
In addition to the United States, Tesla's growth is also very obvious in China and Europe, the world's two largest new energy vehicle markets.
Especially pure electric SUV Tesla Model Y, in the domestic market in individual months. It has surpassed many fuel-powered SUVs and became the SUV sales champion in a single month.
In the European market, Model Y even defeated the "magic car" Golf and became the best-selling model in Germany.
Of course, the sales volume of the pure electric sedan Model 3 is not bad, but it is not as popular as the SUV Model Y, but it is also one of the best-selling pure electric sedans and a benchmark model.
But we must also see that Tesla is also facing considerable pressure under the "siege" of many new domestic car-making forces.
After all, a hero is no match for a hero.
Among them, BYD’s impact on Tesla is still not small. The arrival of the new model Seal, which was born on the BYD e3.0 platform, will become a strong enemy of the Tesla Model 3.
In addition, Nio , Xpeng, Ji Krypton and many other new car manufacturers will also launch a number of blockbuster models in 2022.
Objectively speaking, in terms of product strength alone, its strength is not inferior to that of Tesla.
Because of this, Tesla had unprecedented discounts in the fourth quarter.
That’s not all. Entering 2023, Tesla has not raised prices like BYD and other car companies, and has continued to reduce prices, with a comprehensive discount of up to 10,000 yuan.
Overall, 2022 will be a mixed blessing for Tesla.
What is certain is that Tesla will also face the biggest challenge in the domestic market in 2023.
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