At 8 pm on October 31, the annual Double 11 e-commerce promotion officially started, and the pre-sale event began to pay the final payment. On November 2, mobile phone China learned that on Double 11 this year, the enthusiasm of people to consume remains unabated. Relevant data shows that in just 14 hours and 56 minutes, the sales of What is worth buying have exceeded the sales of 24 hours last year. As of 12 noon on November 1, the TOP5 categories of GMV on the site are mobile phone communications, home appliances, computer complete machines, residential furniture, and computer accessories.
iPhone 14
At the specific product level, different models of iPhone 14 series mobile phones include the TOP5 GMV of mobile phone communication category. It is worth noting that the new phone of the iPhone 14 series, Apple , released in September this year, was not optimistic not long ago. Not long after it was released, major e-commerce platforms broke the issuance. However, during this Double 11 period, the iPhone 14 series received support from many consumers. Among them, data from the Tmall platform shows that the sales of iPhone exceeded 1 billion yuan in just one second; the JD platform shows that the transaction volume of in Apple brand mobile phones also exceeded 100 million yuan in an instant.
In addition, in terms of large appliance categories, TCL, Little Swan, Gree , Hair respectively occupies the GMV championships in the categories of TV, washing machines, air conditioners, and refrigerators; in terms of computer systems, MacBook Pro 14, iPad, and Lenovo Savior are the top 3 single products of GMV.
