Taiwan e-commerce shopping platform recruit Taobao Taiwan announced its launch in Taiwan in late October. Then, facing the fierce battle of the e-commerce Double 11 Shopping Festival, Taobao Taiwan challenged the grand prize of "1 yuan (New Taiwan dollar, the same below) to clear the million-dollar shopping cart" and forced the super-killing discounts such as "1 million products are free for free for 0 million goods", which allowed Double 11's single-day performance to show explosive momentum compared to usual days, growing 25 times, and the total number of web views exceeded 10 million. It showed strong momentum as soon as it first played, and it also kicked off the next year-end discount period for Taobao Taiwan.
In order to boost buying momentum, Taobao Taiwan launched a larger-scale "One Yuan Clear Million Shopping Cart" activity. The mother surnamed Li, a Taoyuan native who was qualified for the lottery, went to the Taobao Taiwan office in person to challenge the process of filling the shopping cart in 100 seconds on Double 11. She not only scanned 28 3C brand home appliances in a hundred seconds, but also successfully checked out for 1 yuan, clearing all the products in the shopping cart, becoming the winner of Taobao Taiwan's first million-dollar lottery event.
Double 11 At the same time, the number of online users has increased by 10 times. Local beauty brands maternal and infant products have become a hot dark horse
Taobao Taiwan statistics, from midnight to midnight at Double 11, the number of online users on the website has increased by 10 times compared to usual days. Among them, the "10-point discount products" that have attracted wide attention from consumers include iPhone 11 Pro, dyson red hair dryer, SKII youth dew and Estee Lauder small brown bottles, all sold out in seconds.
Among them, the hot sales rankings are the best in clothing category, 3C digital accessories are closely following, and furniture, household products and fast-moving consumer goods are ranked fourth and fifth respectively. It is worth mentioning that the sales growth energy of Taiwan’s local fast-moving consumer goods brands on Taobao’s Taiwan platform is amazing, and the Taiwanese beauty brand Dazzleslism, which is widely loved by consumers, has become the largest Taiwanese local brand in the Double 11 shopping festival.
As of midnight on November 12, the top five Taiwanese local merchants whose performance surged were: beauty brand Dazzleslism, 3C brand Shennao Life, maternal and infant brand Weilier Life Pavilion, well-known daily necessities brand Yongfeng Store, and maternal and infant brand HerBuy Haomai Baby. Among them, maternal and infant brand stores have seized two seats in the top five, and maternal and infant products - Mingzhi Milk Powder and Dawang Diapers have become popular products on the site. It can be seen that maternal and infant products have gradually become one of the popular online shopping items. The six hot-selling products on Double 11 were iPhone 11 and Mayflower toilet paper, Biyiqi fryer, Nintendo Switch console, American LIDAK fascia juniper muscle massager and Xiaomi bracelet.
has been launched in one month and the number of members of Taobao Taiwan has exceeded 500,000
Taobao Taiwan Marketing Director and Spokesperson Lin Yawen said: "Taobao Taiwan's philosophy is to help buyers buy products that they want and cost-effective, and to allow sellers to sell products to the hands of the people they want in a smarter way. Currently, the number of registered members on the platform has exceeded 500,000. Taobao Taiwan will continue to deepen its efforts in Taiwan. Next, it will also launch discounts and good luck that are closer to the needs of the Taiwan consumer market. We look forward to bringing a new and pleasant consumption experience to Taiwanese consumers."
