11987 On November 12, KFC opened its first restaurant in mainland China in Qianmen Commercial District, Beijing. The name was not KFC at that time, but a slightly earthy "KFC hometown chicken " fast food restaurant. I really don’t understand why “ Hometown Chicken ” was used to name a foreign fast food brand that came from across the ocean.
The first KFC in Qianmen, Beijing
With the entry of KFC, more and more foreign fast foods have entered the mainland market. From the bustling first-tier cities to the fourth- and fifth-tier cities, foreign fast foods can be seen. Most of them are brands from the United States. In the domestic fast food brand ranking, KFC, , McDonald's, , and Burger King are all from the United States.
Top 10 fast food companies in China
In China, KFC has an absolute leading advantage among these three hamburger restaurants with its pre-investment and localization advantages. So in the United States, where chain fast food is the most developed, who is the king of chain fast food?
U.S. fast food brand sales ranking
We rank according to the sales of domestic in the United States. The number one leader is McDonald's, with sales as high as US$40.41 million, nearly twice the second-ranked Starbucks . It is nearly 4 times that of TACO BELL and CHICK-FIL-A, which tied for third place, and nearly 8 times that of KFC. It can be seen that McDonald's occupies an absolute dominant position in American fast food, which is not the same as KFC. No matter how popular the reviews are, no matter how many new brands there are, the American people vote with their feet, and their favorite fast restaurant is McDonald's.
Sales Top ten include MCDONALD'S, CHICK-FIL-A, BURGER KING, SUBWAY, WENDY'S, PANERA BREAD*Six hamburger and sandwich shops, DUNKIN's doughnut shop, DOMINO's pizza shop, and TACO BELL's burrito shop. It can be seen that Americans' favorite food is old traditional hamburgers and sandwiches.
TACO BELL's Mexican Pot
. Most of the chains with the top 50 sales are hamburgers and sandwiches, and then pizza. The top 3 pizza chains are DOMINO'S, which has developed rapidly in recent years, PIZZA HUT ( Pizza Hut ), and LITTLE CAESARS.
In terms of GLOBAL FOOD ( International Food ), among the top 50, ranks by sales by TACO BELL (burritos), CHIPOTLE (burritos), PANDA EXPRESS (Chinese fast food), DELL TACO (burritos), QDABA (burritos), and MOE'S (burritos). There are only six in total, which shows that Americans still love their traditional cuisine more, and most of the owners of these foreign restaurants are also Americans. For Americans, the one who eats the most is the adjacent Mexican . Although Chinese fast food restaurants are also blooming everywhere in the United States, there is only one PANDA EXORESS that has formed a large scale, and most of them are operated by small shops.
COCO is available in Flushing, New York Chinatown store
In terms of drink , coffee shop Starbucks is the only one, unlike domestic brands of milk tea shops that are fiercely competitive. Of course, many fast food brands have also launched their own special drinks, but after all, they are not beverage stores. The second-ranked beverage store is Tropical Smoothie Cafe, which has a sales of 5.77 billion yuan and Starbucks' 215.5 billion yuan. Although pearl milk tea has also set off a wave of trend among young people in the United States, among which the well-known domestic brands such as COCO Duke and Gongcha have also opened many branches in the United States, but compared with traditional American coffee shops, it is still not the same.
In terms of ice cream , Dairy Queen, which ranks 18 , also has an absolute advantage, and the second place is BASKIN-ROBBINS, which ranks 48 . Haagen-Dazs, a well-known domestically, did not enter the top 50.
American fast food brands new store openings ranking
Selected by sales rankings, and the expansion speed of the brand that year can be seen from store openings . The first of them is to open 253 popular pizza restaurants. The second and third are Starbucks and TACO BELL, which are already large in size. It can be seen that these two brands have maintained a good development speed while occupying a large market. Brands that have received rave reviews in recent years, POPEYES, CHICK-FIL-A, and SHAKE SHACK, have also appeared at the forefront of new stores. On the other side of the list, another well-known domestic sandwich brand, Subway , which closed 996 stores in a year, looks particularly eye-catching. Due to the chaos in management, blind expansion, food hygiene and other issues, the former giant Subway is falling rapidly.
US chain brand single store turnover ranking
Finally, let’s take a look at single store sales ranking. This item can reflect the size and benefits of the single store of the brand chain store. Among them, the most eye-catching ones are the number one CHICK-FIL-A and the fifth McDonald's. While maintaining a large overall sales, these two brands also maintain good single-store sales, which shows their strong operating capabilities and brand popularity. The second place is SHAKE SHACK, which has a very high praise rate from New York. It currently has dozens of branches in cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Surprisingly, beverage giant Starbucks is not high in this ranking, ranking outside the 20th place.
. In the ranking of single-store revenue, we can also see two familiar names, Subway and Pizza Hut, two old chain stores that have not kept up with the times.
SHAKE SHACK New York Madison Square Park Store
The fast food chain war in the United States is in full swing. McDonald's and Starbucks, who are temporarily holding the throne, will encounter powerful challengers? Can the fallen Subway and Pizza Hut stop the decline? What is the upper limit of upstart brands CHICK-FIL-A, DOMINO'S, SHAKE SHACK, etc.? Let's wait and see.
