This article comes from the WeChat public account: Yiyuguancha (ID: yiyuguancha), text/Xing Shubo.
, which has achieved great success by relied on agents to transport third-party games, has recently released 16 new games in the online live broadcast room, including 10 unique products and 6 new self-developed games.
The game industry is currently at the forefront, and some media commented that this press conference was heading against the wind.
But from the perspective of the game industry itself, high-quality self-developed games are taking the trend and are also a benign direction for active policy guidance. Therefore, it is very important to be pessimistic about the entire domestic game industry.
This is a supply-side reform of , which is like picking up gold in sand and picking up gold. The core is to replace the past agent skin-changing game with self-developed high-quality products.
Currently, whether from the game CP, distribution side, or consumers and regulatory levels, the demand for excellent high-quality games actually exists.
Especially after the current major giants have held a lot of money and almost divided up all high-quality agent games and manufacturers at home and abroad, self-developed games have become a sharp knife used by second- and third-tier manufacturers to break the inherent pattern of the market and stab the enemy in the heart.
In the Internet giants, in addition to the two leading players, Tencent and NetEase , B station, ByteDance , Alibaba , etc., which are constantly ready to play in the game field, need the "sharp knife" of self-developed games.
Interpretation of Bilibili's self-developed new product layout: 2D games are guaranteed, hardcore games lay the foundation, women demand the market from games
In this game conference, Bilibili surpassed previous years in terms of quantity and theme categories.
However, the biggest highlight is the 6 self-developed games it released in one go. Among the six self-developed games of
, Bilibili has three specialized in the two-dimensional directions: "Code Name: Ilushire", "Code Name: Nightingale" and "Slude".
Among them, "Code Name: Ilushire" is a card game that combines refreshing ACT action type. The most eye-catching thing is its art style. Currently, the TAPTAP rating only has a 9.3-point review on the reservation page. Gamer "page" said that from the perspective of art style and worldview: PV stands out among a bunch of dark, deep and desperate apocalyptic science fiction 2D mobile games, with a likable art style and bright colors.
The bright game style may be Bilibili's confidence and grasp to move forward against the wind.
In addition, the "Code Name C" released by Bilibili is its first self-developed female-oriented game. Previously, Bilibili game "A3! Many agents or inter-operated women's games, including "HTM5 Untouchable Palm ". The release of "Code C" is not only a test of its ability to develop high-quality games, but also a test of whether women can be familiar with the game category.
Coincidentally, ByteDance's first self-developed medium and heavy game also chose to develop female-oriented games. This year, ByteDance's Chaoxi Guangnian brand, and its self-developed "Flower and Mountain Heart Moon" by Yixin Studio has launched a new round of testing, and players have strong feedback. Data from the
Forward Industry Research Institute shows that the number of female gamers in my country currently has reached 300 million, an increase of 30% in four years. According to the classification, female games include 7 categories including otome love, group portrait breeding, realistic pet raising, female supreme growth, elimination and integration, casual dress-up RPG, idol development, etc.
Before 2015, the Chinese market did not specifically develop games for women, but instead called casual games with more than 50% of female users as female games, such as " Happy Elimination Le " "QQ Xuanwu Mobile Game ". It was not until " Miracle Nuannuan " broke the ice, and female users exceeded 70% for the first time, and ranked first in the iOS free list in 2015, which attracted huge attention from the market.
Nowadays, major game manufacturers have their own female-oriented games, and they are the leading actresses of each brand.Tencent's " Light and Night Love " has ranked among the top ten in iOS rankings, and Mihayou is also releasing its first female-oriented product " Undecided Event Book ". Major companies such as NetEase, Xindong, Bingshi, Sanqi Interactive Entertainment are all planning female-oriented games. This is the result of the market feedback of 300 million users, the trend of the boutique game industry and the ready-to-hand effect of competitors.
Finally, this time, Bilibili's self-developed game has two new games for core players.
"Carbonic Acid Crisis" is a horizontal shooting stand-alone game.
"Yisu: The Long Night Intertwined Dreams" is an authentic "Yisu 8" mobile game officially authorized by Falcom, introduced by Blueport Games, and developed and exclusively released by bilibili Games.
Whether it is a horizontal board stand-alone or a hard-core Japanese RPG game, Bilibili is all trying to please the core players in the game market. The value of core players to game labels is self-evident. They are the key opinion leaders who can influence ordinary players. They are also the main target of game testing and recruitment by major companies. They are an indispensable part of Bilibili's two-dimensional ecosystem. In terms of emotion and reason, the development of hard-core game games is the cornerstone of all this.
Alibaba ByteBank's self-developed categories and key game analysis
In April this year, Alibaba Games' "Three Kingdoms Strategy Edition" had its global total revenue exceeded the 1 billion US dollars mark, becoming the first self-developed 1 billion US dollars mobile game in .
After struggling in the market for 7 years, Alibaba Games relied on the Guangzhou Jianyue team acquired by it and gained self-development capabilities. Its development strategy has also shifted from the early casual game agent to the small but exquisite self-development and increase buying volume model.
media "Game Grand View" believes that the emergence of "Romance of the Three Kingdoms·Strategic Edition" has completely changed the business development model of Alibaba Games and firmly determined to move from a distribution and channel-based model to an integrated research and operation.
, and the integrated research and operation is also the path that companies such as Mihayou, Duanzhi, Lilith, and Yingjiao that have fought for the world by relying on a single product have been sticking to since the beginning, and it has also adapted to the current content trend of high-quality games.
Currently, under Alibaba Jianyue, in addition to "Romance of the Three Kingdoms·Strategic Edition", there are also the two-dimensional game "Wind Continent", the two-dimensional card " National Heroes ", the ACT action game "Blade of the Sky" and the arcade two-dimensional single-player game "Critical Heroes"; Jiuyou has only one self-developed game "Chang'an Ukiyo-e", which focuses on ancient style cards;
"Romance of the Three Kingdoms·Strategic Edition" game interface
. On the official website of Lingxi Interactive Entertainment, there is only one proxy game " Asphalt 9".
Judging from the current self-developed layout of Alibaba Games, the number of self-developed games is close to that of Bilibili, but no new products are released. This may be related to the recent wind direction.
But overall, Alibaba Games has found a development direction that suits you and follows the trend. From the perspective of self-developed categories, except for the Three Kingdoms theme works such as "Romance of the Three Kingdoms·Strategic Edition" that Alibaba is proud of and the strategy card mobile game "Romance of the Three Kingdoms Fantasy Continent", the other games are two-dimensional games.
It seems that the next direction of Alibaba Games is in the second-dimensional game market, and Shanghai F4, NetEase and even Bilibili will become opponents in this field.
However, not all manufacturers are staring at the 2D game.
Last week, another self-developed game by ByteDance was exposed and also appeared on the Unreal Engine Carnival. Unreal Engine is the world's most advanced real-time 3D creation tool, which can create realistic visual effects and immersive experiences. Unreal Engine Carnival is a concentrated display of major manufacturers using Unreal Engine in their game products. The game that can enter the carnival shows that it has received official approval from Unreal at least in terms of screen level.
ByteDance Beijing Oasis Studio's ARPG game "Crystal Core" has appeared on the Unreal Engine Carnival. Public information shows that Oasis Studio was established in 2019 and is produced by Wang Kuiwu, former senior director of Perfect World Vision Studio. It mainly focuses on the research and development of heavy games such as MMORPG and ARPG. Perfect World is a pioneer of domestic RPG games and has great R&D capabilities.
But then the team member "Xie Zhi" made it clear on TAPTAP that "Crystal Core" will not be a two-dimensional game. The same is true for
from the released demo screen. This game is a hardcore ARPG game, aimed at the core players of the game, rather than harvesting the second-dimensional fat guy in the name of the game. This is a pragmatic and low-key approach, but it is the most down-to-earth approach. It's hard for you to please the knowledgeable core players. Once the core players agree, the reputation of this game will basically be stable.
The muscle feel of the crystal core character is completely different from the soft and cute style of the ordinary two-dimensional
From the demonstration screen, some players believe that this game imitates the same type of Korean PC game "Blade of the Wind". "Crystal Core" is frank: it is said that due to insufficient preparation time, it is indeed a reference to "Blade of the Wind". Some netizens even posted a game comparison video on Bilibili, believing that "Crystal Core" is a low-end version of "Blade of Wind", but this game has not been officially launched yet, so I won't discuss it here.
"Blade of the Wind" game quality is obvious to all, but due to the ban on Korean orders and the recent trend of the game industry, it is still unknown whether it can be introduced. Objectively, this has given ByteDance a rare window period for self-development of the same type of game.
According to the analysis of "New Game Knowledge", the current domestic games in this category also happen to be in a vacuum period, and it is a good time and place to enter the game at this time.
"At present, there are fewer brushed ARPGs that are different from traditional MMORPGs. "Project: BBQ" Wind Blade has not been launched as an PC game. The mobile game "Rocky Heroes: Eternal" has also ceased operation in August 2019. It is the opportunity for "Crystal Core" to become a mobile substitute." The agency analyzed.
If "Crystal Core" goes public first to attract fans, it will be a big blow to those game companies that started with the agency of Korean games.
self-developed trial, the core is to return to the essence of game
In 2021, ByteDance intensively acquired game companies and teams, and was mistaken for the outside world that it did not have self-developed.
But ByteDance has been repairing the plank road openly, and secretly forming a warehouse.
In addition to the above mentioned female gaze "Flower Mountain Heart Moon" and the ARPG game "Crystal Core", ByteDance also has two games: survival shooting "Code Name: Arrival" and "Firepower Showdown".
Since ByteDance entered the game market in 2018, it has been focusing on agency issuance and investment acquisition.
With the continued popularity of its games released or acquired by "Legend of Wonderland RO: The Birth of the New Generation", " Hot Blood Route ", " Endless Confrontation ", ByteDance has accumulated talents, technology, and distribution networks in the game market, and has certain game development capabilities and IP adaptation capabilities.
can be imagined that in the next few years, more ByteDance's self-developed games will be launched.
When we see more high-quality self-developed games from other manufacturers launch, China's game market will truly usher in a second spring.
"One of the Hot Blood Route" game interface
This scene is very similar to the animation ban more than ten years ago.
A notice at that time made the overseas anime on the Star Channel disappear almost overnight. After the industry pain of shoddy subsidies fraud this year, a large number of animation companies relying on Internet platforms such as Leyuan, Huimeng, Qingqingshu, and Coastline stood out, elevating the quality and industrial system of Chinese animation to a new level.
late Qingqingshu producer Wu Hanqing once wrote, "I still remember the agreement we all had when the "Kuiba" project was officially launched: 'Be the best Chinese, make the best cartoons, and make the best creative enterprises.' Later, this agreement was distilled into one sentence: 'Create the world together'."
Wu Hanqing devoted his life to the Chinese animation industry. Now, this sentence is also written for Chinese game industry practitioners.
Therefore, there is no need to be afraid of policy restrictions and regulatory heavy blows. As long as the content is of good quality, technical strength, marketing and publicity, market feedback, and continuous investment will not be given up. Compared with traditional game manufacturers, these "new manufacturers" who have food and dreams in their hands can definitely contribute high-quality high-quality games to players.Zhang Feng, senior vice president of
B station , once said: "B station's priority in game business is not profit, but how to meet the needs of different preferences and types of users for game content."
B station Zhang Feng, senior vice president of
August 4, on the workplace social platform Maimai, a netizen posted a message saying that ByteDance gave up the release of casual games and the person in charge will be transferred. Screenshots posted by some netizens show that Ohayoo, a casual game distribution platform under ByteDance, has recently adjusted its organizational structure, abandoned its casual game distribution business, and focused on self-developed games and other aspects.
official has not responded to this yet, but it can be seen that both ByteDance and Bilibili will focus the game on the content itself in the future, rather than competing with the real value of games such as marketing, buying volume rather than technology, art, and gameplay in the past.
Some game practitioners said that Alibaba games used to be the same as the current Bytes, intensively acquiring crazy agents. But to this day, China has the largest regional market, industry media, technical talents and countless players.
It is time for Chinese game companies to show their real skills and compete with veteran game companies such as Japan, Europe and the United States. At that time, our next generation might no longer play Nintendo , Sony , and Xbox, but self-developed games from a number of major game manufacturers such as Alibaba, Bytes, and Bilibili.
This is the best reflection of this country's cultural confidence and its cultural confidence in the game industry.
We look forward to it.
