No matter how you are the king of heaven, queen, male god, goddess, and have millions of fans, and you will be able to raise your arms and hear the response. So what?
When the product you endorses is suspected of exaggerating publicity, and there is a problem, and consumers are not satisfied after use, they should still complain to you.
41 years ago, 1979.
, known as the "Queen of Cantonese Films", Ouyang Peishan became the "Queen of Advertising" in the second year of joining TVB.
Sunglasses, cosmetics, daily necessities, these advertisers are coming to the door one after another.
Ouyang Peishan endorses no problems with other advertisements, but unexpectedly they "fall" on a chicken essence advertisement.
Ouyang Peishan was originally named Chen Jieying and was born in Hong Kong on December 6, 1953.
It joined the Chinese folk dance performance troupe when it was a teenager, and most of them were active on the Cantonese opera stage. After being discovered by the producer,
was filmed in early stages such as "The Fairy of Qionghua", "Stone Points", "Hand", " Three Kingdoms Spring and Autumn ".
joined Li's TV in 1975. After switching to TVB in 1978, he filmed many classic films and TV series such as "Partners in the Net", "Discovery Bay", and "Police Flowers Come Out".
At that time, people called him "the two most unparalleled actresses" together with Wang Liza !
Ouyang Peishan, who has a strong appeal in Cantonese-speaking regions, is naturally the target of advertisers' cooperation.
1979, a condiment company in Guangzhou found Ouyang Peishan, and the two parties cooperated to have a chicken fine advertisement.
In the advertisement, Ouyang Peishan transforms into a housewife, holding a product, and introduces the product's effects in detail.
What’s even more exaggerated is that this chicken essence brand actually claims that the raw materials it uses are precious Chinese medicinal materials such as ginseng and deer antler. After the advertisement
was put into the market, it caused a huge sensation and was also robbed by the people.
official endorsement, goddess endorsement, use this chicken essence when cooking can "replenish but not dry". The problem is that it is not expensive, and there is such a good thing? purchase! purchase! purchase!
But after eating it, many people found out: It’s not as good as advertised!
More importantly, some people have adverse reactions after taking it!
So, the complaints about this brand of chicken essence and Ouyang Peishan are like surging rivers, endless.
But the fans at that time were still very restrained and tolerant, and the media gave her a slightly sarcastic title - the beautiful boss lady!
Although people are very tolerant of themselves, for Ouyang Peishan, after all, there is a problem with the product endorsed by himself.
So, she showed a very responsible side: the endorsement contract has been signed, and the contract cannot be terminated unilaterally. She used the chicken essence herself during the contract period and "eat with the people"; after the contract expires, she will not renew it!
Unexpectedly, Ouyang Peishan's approach could force the brand to improve its products, eliminate false propaganda, and be recognized by the market and the public again.
Finally, this classic case was included in Hong Kong Folk Classic Memories Database. looks at the entertainment industry. Which celebrity endorsement product can be treated like this?
But even so, Ouyang Peishan was very guilty of herself. She felt that she had set a bad demonstration for the people, and she was even more sorry for the fans who supported her.
In 1993, Ouyang Peishan resolutely withdrew from the entertainment industry.
In the same year, she came to Beijing and systematically studied traditional Chinese medicine with the famous doctor Professor Zhang Renfeng. A few years later, she returned to Hong Kong to become an acupuncturist, leading more than 1,000 students and helping countless people.
July 9, 2017, when Ouyang Peshan passed away, the entertainment industry went to "half the country". Many old Hong Kong ladies burst into tears when they mentioned her. The most common comments about her: " Peishan is a good person! "
At this time, will people still blame Ouyang Peishan for the chicken ad endorsed by the chicken?
products need to be advertised in a wide range. It is understandable that celebrities use their influence to endorse advertisements to make money.
However, the problematic products endorsement of celebrities brings wrong guidance to people, and the consequences are still very serious.
In recent years, it has been common for celebrity endorsements to be “successful”.
A certain shampoo endorsed by Jackie Chan was found to be harmful substances; the game endorsed by Zhang Jiahui , Ekin Cheng , Jordan Chan , Louis Koo and others have been complained by players many times; the financial management APP endorsed by Huang Xiaoming , Wang Han, and others have failed...
similar examples!
Especially recently, the online voices about the uproar of endorsement and the upsurge of celebrities are getting louder and louder.
But let’s calm down and think about it carefully: If this kind of problem occurs, is it really all the responsibility of endorsement stars? Are consumers really innocent?
As a public figure, when endorsing a certain product, did the celebrity know in detail whether the product is qualified, compliant and legal? After a problem arises, have you stood up and assumed the responsibilities you should bear as soon as possible?
As a consumer, when purchasing a certain product, do you value the star effect or the quality of the product? After encountering problems, should we use reasonable, compliant and legal means to protect our rights?
For celebrities, endorsement is a double-edged sword. On the one hand, it can bring huge economic benefits to yourself, but on the other hand, it may hurt yourself.
For consumers, it is better to keep their eyes open.
Not every star is called Ouyang Peishan, and not every consumer has eaten the chicken essence endorsed by Ouyang Peishan.
Niceth said that people ultimately love only their own desires, not what they want.
Before buying it, ask yourself: Are those products endorsed by celebrities really what I want?
