"It can effectively remove blood waste and treat diabetes . The original price is 1,192 yuan per bottle, but this time it is the manufacturer's event that is so cheap." After hearing this, Yang Ping, who has been suffering from diabetes for many years, thought it was very cost-effective, and soon ordered four bottles of "Three Seven Powder" recommended by "Health Instructor" Zhou Heng, for a total of 365 yuan. After
hung up the phone, "Health Instructor" Zhou Heng was quickly recording the address of Yang Ping's home. Next, he will continue to call another elderly man with hypertension, and the recommended product is also "Sanqi Powder".
In Zhou Heng's speech training, this "Sanqi Powder" produced in Wenshan, Yunnan, which was sold by the manufacturer, which voluntarily cut the price by more than 1,000 yuan, can treat 17 diseases such as diabetes, hypertension, cerebral infarction, stroke, gastric disease, arthritis, and even prostate hypertrophy.
Yang Ping would not know that such a scene is performed every day in Room 701, Unit 1, Building 10, Caiman Street, Gaojing, Chaoyang District, Beijing. In the office of Beijing Zhencaotang Pharmacy Co., Ltd., phone calls are one after another. Zhou Heng and more than 30 other "health instructors" are recommending this "magical medicine" to the elderly across the country under the names of "301 Hospital Drug Research Center", "National Cardiovascular and Cerebrovascular Disease Assistance Center", "Tanqi Powder Manufacturer" and other units. In fact, this "Qiangencao brand Panax notoginseng stem and Pueraria root ultrafine powder" is only the extract of Panax notoginseng stem and leaf, not the real Panax notoginseng root powder. On the official website of the former State Food and Drug Administration, it is a substitute tea and is listed in food items.
"magic medicine" that can treat 17 diseases
At 9:20 am on November 24, in a room in Building 10, Caiman Street, Gaojing, Chaoyang District, more than 30 young people were sitting in front of the computer holding their breath. As soon as Director Sun announced that "the ad has been broadcast", they put on their headsets and began to call back the calls they called in. For a moment, the phone rang out, and the room that was just quiet just now immediately boiled like the classroom where morning self-study was.
25-year-old Zhou Heng has been working here for more than a year. His last job was a takeaway deliveryman. At Beijing Zhencaotang Pharmacy Co., Ltd., he and his colleagues are called "Health Instructors". Their job is to promote a product called "Qiangencao Brand Thanoseven Stem Pueraria Ultrafine Powder". Manager Yu of
Company introduced that the product is composed of 99% Panax notoginseng and 1% Pueraria root. According to the Chinese pharmacopoeia, Panax notoginseng belongs to the rhizome of the Five Glucose family, which has the effects of dispersing blood stasis and stopping bleeding, reducing swelling and relieving pain. Mainly used for hemoptysis, vomiting blood, trauma and bleeding.
But here, this "Tripidocus sapodontae ultrafine powder" can not only treat diseases such as diabetes, gout, hypertension, cerebral infarction, etc., but also has good therapeutic effects on 17 diseases such as gastric disease, arthritis, and prostate hypertrophy.
Manager Yu requires every "health instructor" to memorize the pathological causes of the above diseases. "The purpose is to increase the trust of patients during sales," said Manager Yu. "No matter what disease he says, you can introduce it to our Panax notoginseng powder."
In the company's internal speech, "Qiangencao brand Panax notoginseng stem Pueraria root ultrafine powder" is described as a "magical medicine" that can make patients "stop 5 Western medicines in 90 days". Their treatment effects can even be quantified in months: taking 1 to 3 months can make patients with cerebral thrombosis and coronary heart disease have strong hands and feet, clear language, and gradually return to normal; taking 2 to 3 months, patients with cerebral atrophy, forgetfulness, and Parkinson's can achieve memory improvement and non-forgetfulness, physical recovery and other effects.
The official website of the former State Food and Drug Administration shows that this "magical medicine" that "treats diseases and prevents diseases without diseases" is actually just a substitute tea and is listed in the food entry.
Zhou Heng himself did not believe this "magic medicine that can cure more than a dozen diseases". "It's enough to sell it, no matter whether it has any effect or not."
"Sanqi Powder" sold by Beijing Zhencaotang Pharmacy Co., Ltd. is said to be able to cure 17 diseases.
44-day quick "Health Instructor"
How long does it take to get from a printing factory worker to a health instructor?
At the Zhencaotang Pharmacy Company in Beijing, the answer is four days.
On November 23, a reporter who had no medical experience successfully applied for the company. On the first day of work, Manager Yu brought an 8-page medical knowledge material and asked to memorize it.Subsequently, the company's sales manager Sun began to train sales rhetoric for reporters, which is also a compulsory course for every "health instructor".
Wu Ping also participated in the training, who used to be a worker in a printing factory.
Manager Yu told Wu Ping that it doesn’t matter if you don’t understand, just remember it. "First, it is important to emphasize that Panax notoginseng powder has both health care functions and can treat various diseases; second, it is important to highlight the price. You can buy authentic Panax notoginseng powder from Yunnan for only one dollar a day." Manager Yu repeatedly explained this to every "teacher" in the company. During the
episode training, Manager Yu introduced that a bottle of "Seven Grass Brand Three Seven Stem Pueraria Root Ultrafine Powder" was originally priced at 1,192 yuan, and now it is only 365 yuan to buy four bottles. If you add another 1 yuan, you can also give away a bottle of experience pack.
"If the other party asks why the price is so low, tell him that we are the manufacturer doing the event. In order to win the reputation of consumers, once the event period passes, the original price will be restored." Manager Yu said.
said that the customer could not afford it, and there were detailed guidance in this set of rhetoric: "Think about why there is financial difficulties? It is because this disease cannot be cured for a long time. If the root cause is found and timely treatment is taken, the economic conditions will get better and better."
Four days later, Wu Ping, who passed the assessment, officially took up his post as a "health instructor".
In the consultation call call back by the reporter, Ms. Chen, who lives in , Jiuquan City, Gansu, said that she called to inquire after watching the Sanqi powder advertisement on Yunnan Satellite TV, and this advertisement was posted by Beijing Zhencaotang Pharmacy Co., Ltd.
advertising content focuses on "1 yuan experience": call the hotline and spend one dollar to get 100 grams of experience. But when the elderly make a call, the company's "health instructor" tells them that only long-term use can be effective and take the opportunity to start selling.
"Last month it was Yunnan TV, and now it is broadcast on Shandong TV. You can't always invest in advertising on one Taiwan," said Manager Sun, one of the company's leaders. At the Zhencaotang Pharmacy Company in Beijing, after the advertising period is broadcast every day, 300 to 500 elderly people will call for consultation. These elderly people are the company's "drug" promotion targets.
After each elderly person successfully orders, the company submits its order information to logistics, and after cash on delivery, the transaction is completed. A company's internal sales data obtained by the reporter from
shows that from November 11 to 25, the company sold a total of 610,000 yuan, the company only sold a product called "Qiangencao brand Sanqi Seven Stem Puerar Ultrafine Powder".
On November 24, in Beijing Zhencaotang Pharmacy Co., Ltd., more than 30 employees began to call back the consultation number after the TV advertisement was broadcast, and to promote the elderly the "Qiangencao Brand, Panax notoginseng Stem Pueraria Ultrafine Powder" that can cure 17 diseases.
Further routine VIP membership department
In fact, after these old people purchased "Seven Grass Brands, Panax notoginseng Stem Pueraria Superfine Powder", their sales did not stop.
"Sanqi fans are just a gimmick, and our ultimate goal is to promote Johnson & Johnson Greed Capsules." On November 24, the company's leader, Director Sun, said at the afternoon regular meeting. After the advertisement is played every day, the teacher of the "Mid-range Sales Group" is responsible for promoting the company's Panax notoginseng fans. If the sales are successful, the information of these elderly people will be further transferred to the "VIP Membership Department", and the latter will continue to promote the company's star products: "Sheng E Brand Johnson & Johnson Capsules".
"After the first phase of sales is completed, we will mail them an audio machine and medical books to lay the foundation for the later sales of Johnson & Johnson Ge." Manager Sun said.
As for the content of the audio machine, Director Sun said it mainly involves health care knowledge. However, many elderly people who received the audio machine confirmed to reporters that the audio machine sent by the company was actually the therapeutic effect of "Sheng E Brand Johnson & Johnson Capsules".
reporter saw in the company that the book he sent was called "Seventy-Nine Three Plan for National Medicine", which claimed to be recommended by Fan Li, deputy director of the General Hospital of the People's Liberation Army of China (301 Hospital), and Wang Xuefeng, a specialist in cardiovascular and cerebrovascular diseases of the hospital. The book also introduces a large number of cases, saying that after taking "Sheng E Brand Johnson & Johnson Greed Capsules", the symptoms such as diabetes and hypertension were finally cured.
This "star" product, which costs 3,380 yuan, can also treat a variety of elderly diseases. Its speech design is more refined, and it has a separate speech for diabetes, hypertension, coronary heart disease and other diseases.
In these diagnosis and treatment procedures, the onset time of "Sheng E Brand Johnson & Johnson Capsules" can be calculated on a day basis. Patients with hypertension can take effect in 3 to 7 days, patients with diabetes can take effect in 15 to 60 days, and patients with stroke can take 10 to 30 days.
In the sales rhetoric of "Sheng E Brand Johnson & Johnson Capsules", sales staff will promote products as the health instructor of the unit such as "National Cardiovascular and Cerebrovascular Disease Assistance Center" and "301 Hospital Drug Research Center".
sales staff will tell the other party that there is now a "cardiovascular and cerebrovascular rescue activity". The elderly who participate in the event only need 3,380 yuan to buy a set of "Sheng E Brand Johnson & Johnson Greed Capsules" with an original price of more than 5,000 yuan. But there are only 100 places per region.
Follow the speech. Next, the salesperson pretended to have inquired and told the other party: "You are so lucky. You still have two quotas for saving, and you may not have the quota after a while."
During the undercover period, the salesperson followed this set of standard quotas, which made many elderly people believe it. At around 4 pm on November 25, Superintendent Sun, who was randomly instructing the sales team, happily announced that Chen Lin, the VIP membership department, successfully won a large order of 20,280 yuan, "Teachers, keep cheering."
"You have to make him feel that he is lucky to be willing to pay for it." Manager Yu said.
What is the product of Johnson & Johnson Capsules? On the official website of the State Food and Drug Administration, it is actually just a health product, with the approval number "Fish Jianzi (2002) No. 0741". The official website also specifically stated that "this product cannot replace the drug."
In addition, the "National Cardiovascular and Cerebrovascular Disease Assistance Center" mentioned in the company's speech shows that it is sponsored by the China Foundation for the Development of Aging and the Chinese Society of Traditional Chinese Medicine, but the reporter called the Chinese Society of Traditional Chinese Medicine, and the other party said that the society did not have such an organization.
On November 24, in the internal new employee training class of Zhencaotang Company, the supervisor taught newcomers how to guide the elderly to purchase products.
1192 yuan "Sanqi Powder" purchase price is only 25 yuan
On November 27, the reporter called his TV advertising ordering hotline in the name of the patient, and received 5 bottles of "Qiangencao Brand Sanqi Stem Pueraria Ultrafine Powder" two days later.
Public information shows that the manufacturer Wenshan Qihe Agricultural Technology Development Co., Ltd. was established in 2010 and is an agricultural product processing enterprise with food production qualifications. Chairman Xiao Long told reporters that "Qiangencao brand 37-stem Pueraria root ultrafine powder" was indeed produced for him, but he had never heard of Beijing Zhencaotang Company, and there was no such thing as the company conducting activities and reducing prices to win reputation.
"We are only responsible for processing, and the raw materials and formulas are provided by them. A bottle only earns a few cents of processing fees. If you want to be an agent, I can give you the general agent Mr. Sun's phone number." Xiao Long said. Regarding the ingredients of this product, Xiao Long said that it mainly contains the extract of Panax notoginseng stem and leaf and Pueraria root. As for the specific content of Panax notoginseng, Xiao Long said it was inconvenient to disclose it.
, and agent Sun told reporters directly that the wholesale price of this "Seven Gangcao Brand Thanoseven Stem Pueraria Superfine Powder" with original price of 1,192 yuan is 25 yuan per bottle. "One piece is rebate for one piece, and one piece is 60 bottles. If the purchase volume exceeds 8,000 pieces, 2 will be rebate for 10."
"Many customers in Beijing do this. Wang Yong from Zhencaotang and I are good friends. What he does is 10 yuan and 1 yuan." Mr. Sun said. According to him, the core ingredients of this product include Panax notoginseng stem and leaf extract, Pueraria root powder, Panax notoginseng saponin, etc.
"If you make pure Panax notoginseng powder, the price is impossible. The cheapest Panax notoginseng powder is made with squids on the roots of Panax notoginseng, and the cost is about 70 yuan. So we can't call Panax notoginseng powder, but Panax notoginseng stem Pueraria superfine powder." General Sun said.
In addition, Mr. Sun also revealed that Wang Yong is also doing business with Johnson & Johnson, but he is not the goods he received from him. The manufacturer of
"Sheng E Brand Johnson & Johnson Greed Capsules" is Hunan Johnson & Johnson Pharmaceutical Co., Ltd. On November 30, the reporter called and said that he wanted to wholesale part.A staff member of the company's sales department said that the company had transferred the agency rights for this product and then gave the reporter's agent a phone number.
The above agent told reporters that the price of a set of "Sheng E-brand Johnson Greed Capsules" is 680 yuan, and if the quantity is large, there is still room for price reduction.
reporter visited many large-scale Chinese medicinal materials markets and found that the price of Panax notoginseng powder on the market is about 3 yuan, while the "Panax notoginseng powder" sold by Beijing Zhencaotang Pharmacy Co., Ltd. is only about 30 cents per gram.
"The extracts of Panax notoginseng and Panax notoginseng stems and leaves cannot be equivalent," said Dou Zhiying, professor at , Tianjin University of Traditional Chinese Medicine, said. "The Panax notoginseng defined by my country's pharmacopoeia is actually Panax notoginseng roots, not stems and leaves extracts. The medicinal content of the two cannot be compared." Professor Dou said that because of the low medicinal value of Panax notoginseng stems and leaves, it is actually not valuable, "the cost is mainly in the extraction process."
The company involved was once rated as an excellent and honest enterprise
During the undercover period, Superintendent Sun of Beijing Zhencaotang Pharmacy Co., Ltd. revealed that four other companies were also selling "Qiangencao Brand Three Seven Stem Pueraria Ultrafine Powder" in the same way. "Our boss is the deputy secretary-general of the Beijing Health Industry Association. He and a few friends started this project. Everyone has the same model, but they operate independently." Manager Sun said.
Manager Sun then played an advertisement video of other companies to the reporter. The content was almost the same as the advertisements posted by Zhencaotang Company. The only difference was the difference in the ordering phone number.
"Sometimes everyone also grabs orders from each other and poaches customers," said Superintendent Sun. The reporter once saw her calling the ordering hotline of one of the companies on the spot. After discovering that the other party's promotion was even stronger, the next day, Beijing Zhencaotang Company also changed its marketing strategy and changed the previous buy eight and get two to buy eight and get three.
reporter checked the official website of the Beijing Health Industry Association and found that Beijing Zhencaotang Pharmacy Co., Ltd. is a member unit of the association, and Chairman Wang Yong is also one of the deputy secretary-generals of the association.
The association’s official website shows that on January 28, 2018, Beijing Zhencaotang Company was rated as an excellent and honest enterprise by the association, and Inner Mongolia Hongmao Industrial Co., Ltd. and others also won the title.
Public information shows that Beijing Zhencaotang Pharmacy Co., Ltd. was established in 2014. The current legal representative is Zhang Yajun, with a registered capital of 1 million yuan. The company's business scope includes retail Chinese patent medicines, food, daily necessities, and health consultation. The marking of the health consultation project shows that except for the diagnosis and treatment activities that require approval.
On November 28, the reporter visited his registered address Dingxinxi Village, Heizhuanghu Township, Chaoyang District, and found that the company had a physical pharmacy at the registered place, but the house was empty, and only a few slogans "Reduce the drug price and make benefits to the people" can still be vaguely distinguished. A "Three Guarantees Responsibility Letter" on the glass door of
shows that the company whose sign has been evacuated is Beijing Zhencaotang Pharmacy, and the signature date is February 2017. The owner of a shop next door told reporters that because of the demolition, the large pharmacy had moved out two months ago, but he didn't know where he moved.
Chaoyang District Beijing Zhencaotang Pharmacy Co., Ltd. The pharmacy has been relocated for a long time.
Lawyer: The business behavior is suspected of fraud
It is not only Zhencaotang who recommends Johnson & Johnson Greed Capsules to fool the elderly by experts from well-known hospitals.
In 2016, Mr. Cheng, who lives in Ningbo Baoshan Street, spent 10,000 yuan to purchase the Johnson & Johnson Capsules he promoted after receiving a radio that played a health lecture. After his family found out, they called the police. Later, the police confirmed that the so-called 301 hospital experts on the radio did not exist.
On December 1, the reporter wrote to the People's Liberation Army General Hospital (301 Hospital) regarding the announcement by Beijing Zhencaotang Company that experts from the People's Liberation Army General Hospital promoted Johnson & Johnson Capsules, but no response was received as of press time.
reporters searched and found that as early as 2015, the General Hospital of the People's Liberation Army issued a statement on the false propaganda of some businesses.The Statement states: In recent years, a few criminals have used the people's trust in the General Hospital of the People's Liberation Army to sell various so-called drugs or health products in the name of the General Hospital of the People's Liberation Army, hospital leaders and experts and professors to defraud money, which has caused harm to the majority of patients and has also had adverse effects on the reputation of our hospital. The Statement clearly states that the hospital has never promoted any medicines or health products to the outside world.
Wang Dianxue, a lawyer at Beijing Jingshi (Tianjin) Law Firm, believes that the company's practices are suspected of fraud. According to Article 266 of the Criminal Law, the act of defrauding public and private property with a large amount of for the purpose of illegal possession is involved in the crime of fraud.
lawyer Wang Dianxue said that the company made up product ingredients, the so-called magical medicine that can treat multiple diseases, is actually just a food that does not have therapeutic functions, and also made up identities such as 301 Hospital and the National Cardiovascular and Cerebrovascular Disease Assistance Center. It is obviously a fictitious fact, concealing the truth, and deceiving and seducing the elderly to buy it, which has the purpose of illegal possession.
According to the judicial interpretation, if the amount of fraud exceeds 500,000 yuan, he shall be sentenced to fixed-term imprisonment of more than ten years or life imprisonment, and fraud against unspecified persons through radio and television, all fall under the scope of severe punishment.
(Yang Ping, Zhou Heng, Wu Ping and Chen Lin are all pseudonyms in the article)
(Source: Beijing News)
Subsequently, the company's sales manager Sun began to train sales rhetoric for reporters, which is also a compulsory course for every "health instructor".Wu Ping also participated in the training, who used to be a worker in a printing factory.
Manager Yu told Wu Ping that it doesn’t matter if you don’t understand, just remember it. "First, it is important to emphasize that Panax notoginseng powder has both health care functions and can treat various diseases; second, it is important to highlight the price. You can buy authentic Panax notoginseng powder from Yunnan for only one dollar a day." Manager Yu repeatedly explained this to every "teacher" in the company. During the
episode training, Manager Yu introduced that a bottle of "Seven Grass Brand Three Seven Stem Pueraria Root Ultrafine Powder" was originally priced at 1,192 yuan, and now it is only 365 yuan to buy four bottles. If you add another 1 yuan, you can also give away a bottle of experience pack.
"If the other party asks why the price is so low, tell him that we are the manufacturer doing the event. In order to win the reputation of consumers, once the event period passes, the original price will be restored." Manager Yu said.
said that the customer could not afford it, and there were detailed guidance in this set of rhetoric: "Think about why there is financial difficulties? It is because this disease cannot be cured for a long time. If the root cause is found and timely treatment is taken, the economic conditions will get better and better."
Four days later, Wu Ping, who passed the assessment, officially took up his post as a "health instructor".
In the consultation call call back by the reporter, Ms. Chen, who lives in , Jiuquan City, Gansu, said that she called to inquire after watching the Sanqi powder advertisement on Yunnan Satellite TV, and this advertisement was posted by Beijing Zhencaotang Pharmacy Co., Ltd.
advertising content focuses on "1 yuan experience": call the hotline and spend one dollar to get 100 grams of experience. But when the elderly make a call, the company's "health instructor" tells them that only long-term use can be effective and take the opportunity to start selling.
"Last month it was Yunnan TV, and now it is broadcast on Shandong TV. You can't always invest in advertising on one Taiwan," said Manager Sun, one of the company's leaders. At the Zhencaotang Pharmacy Company in Beijing, after the advertising period is broadcast every day, 300 to 500 elderly people will call for consultation. These elderly people are the company's "drug" promotion targets.
After each elderly person successfully orders, the company submits its order information to logistics, and after cash on delivery, the transaction is completed. A company's internal sales data obtained by the reporter from
shows that from November 11 to 25, the company sold a total of 610,000 yuan, the company only sold a product called "Qiangencao brand Sanqi Seven Stem Puerar Ultrafine Powder".
On November 24, in Beijing Zhencaotang Pharmacy Co., Ltd., more than 30 employees began to call back the consultation number after the TV advertisement was broadcast, and to promote the elderly the "Qiangencao Brand, Panax notoginseng Stem Pueraria Ultrafine Powder" that can cure 17 diseases.
Further routine VIP membership department
In fact, after these old people purchased "Seven Grass Brands, Panax notoginseng Stem Pueraria Superfine Powder", their sales did not stop.
"Sanqi fans are just a gimmick, and our ultimate goal is to promote Johnson & Johnson Greed Capsules." On November 24, the company's leader, Director Sun, said at the afternoon regular meeting. After the advertisement is played every day, the teacher of the "Mid-range Sales Group" is responsible for promoting the company's Panax notoginseng fans. If the sales are successful, the information of these elderly people will be further transferred to the "VIP Membership Department", and the latter will continue to promote the company's star products: "Sheng E Brand Johnson & Johnson Capsules".
"After the first phase of sales is completed, we will mail them an audio machine and medical books to lay the foundation for the later sales of Johnson & Johnson Ge." Manager Sun said.
As for the content of the audio machine, Director Sun said it mainly involves health care knowledge. However, many elderly people who received the audio machine confirmed to reporters that the audio machine sent by the company was actually the therapeutic effect of "Sheng E Brand Johnson & Johnson Capsules".
reporter saw in the company that the book he sent was called "Seventy-Nine Three Plan for National Medicine", which claimed to be recommended by Fan Li, deputy director of the General Hospital of the People's Liberation Army of China (301 Hospital), and Wang Xuefeng, a specialist in cardiovascular and cerebrovascular diseases of the hospital. The book also introduces a large number of cases, saying that after taking "Sheng E Brand Johnson & Johnson Greed Capsules", the symptoms such as diabetes and hypertension were finally cured.
This "star" product, which costs 3,380 yuan, can also treat a variety of elderly diseases. Its speech design is more refined, and it has a separate speech for diabetes, hypertension, coronary heart disease and other diseases.
In these diagnosis and treatment procedures, the onset time of "Sheng E Brand Johnson & Johnson Capsules" can be calculated on a day basis. Patients with hypertension can take effect in 3 to 7 days, patients with diabetes can take effect in 15 to 60 days, and patients with stroke can take 10 to 30 days.
In the sales rhetoric of "Sheng E Brand Johnson & Johnson Capsules", sales staff will promote products as the health instructor of the unit such as "National Cardiovascular and Cerebrovascular Disease Assistance Center" and "301 Hospital Drug Research Center".
sales staff will tell the other party that there is now a "cardiovascular and cerebrovascular rescue activity". The elderly who participate in the event only need 3,380 yuan to buy a set of "Sheng E Brand Johnson & Johnson Greed Capsules" with an original price of more than 5,000 yuan. But there are only 100 places per region.
Follow the speech. Next, the salesperson pretended to have inquired and told the other party: "You are so lucky. You still have two quotas for saving, and you may not have the quota after a while."
During the undercover period, the salesperson followed this set of standard quotas, which made many elderly people believe it. At around 4 pm on November 25, Superintendent Sun, who was randomly instructing the sales team, happily announced that Chen Lin, the VIP membership department, successfully won a large order of 20,280 yuan, "Teachers, keep cheering."
"You have to make him feel that he is lucky to be willing to pay for it." Manager Yu said.
What is the product of Johnson & Johnson Capsules? On the official website of the State Food and Drug Administration, it is actually just a health product, with the approval number "Fish Jianzi (2002) No. 0741". The official website also specifically stated that "this product cannot replace the drug."
In addition, the "National Cardiovascular and Cerebrovascular Disease Assistance Center" mentioned in the company's speech shows that it is sponsored by the China Foundation for the Development of Aging and the Chinese Society of Traditional Chinese Medicine, but the reporter called the Chinese Society of Traditional Chinese Medicine, and the other party said that the society did not have such an organization.
On November 24, in the internal new employee training class of Zhencaotang Company, the supervisor taught newcomers how to guide the elderly to purchase products.
1192 yuan "Sanqi Powder" purchase price is only 25 yuan
On November 27, the reporter called his TV advertising ordering hotline in the name of the patient, and received 5 bottles of "Qiangencao Brand Sanqi Stem Pueraria Ultrafine Powder" two days later.
Public information shows that the manufacturer Wenshan Qihe Agricultural Technology Development Co., Ltd. was established in 2010 and is an agricultural product processing enterprise with food production qualifications. Chairman Xiao Long told reporters that "Qiangencao brand 37-stem Pueraria root ultrafine powder" was indeed produced for him, but he had never heard of Beijing Zhencaotang Company, and there was no such thing as the company conducting activities and reducing prices to win reputation.
"We are only responsible for processing, and the raw materials and formulas are provided by them. A bottle only earns a few cents of processing fees. If you want to be an agent, I can give you the general agent Mr. Sun's phone number." Xiao Long said. Regarding the ingredients of this product, Xiao Long said that it mainly contains the extract of Panax notoginseng stem and leaf and Pueraria root. As for the specific content of Panax notoginseng, Xiao Long said it was inconvenient to disclose it.
, and agent Sun told reporters directly that the wholesale price of this "Seven Gangcao Brand Thanoseven Stem Pueraria Superfine Powder" with original price of 1,192 yuan is 25 yuan per bottle. "One piece is rebate for one piece, and one piece is 60 bottles. If the purchase volume exceeds 8,000 pieces, 2 will be rebate for 10."
"Many customers in Beijing do this. Wang Yong from Zhencaotang and I are good friends. What he does is 10 yuan and 1 yuan." Mr. Sun said. According to him, the core ingredients of this product include Panax notoginseng stem and leaf extract, Pueraria root powder, Panax notoginseng saponin, etc.
"If you make pure Panax notoginseng powder, the price is impossible. The cheapest Panax notoginseng powder is made with squids on the roots of Panax notoginseng, and the cost is about 70 yuan. So we can't call Panax notoginseng powder, but Panax notoginseng stem Pueraria superfine powder." General Sun said.
In addition, Mr. Sun also revealed that Wang Yong is also doing business with Johnson & Johnson, but he is not the goods he received from him. The manufacturer of
"Sheng E Brand Johnson & Johnson Greed Capsules" is Hunan Johnson & Johnson Pharmaceutical Co., Ltd. On November 30, the reporter called and said that he wanted to wholesale part.A staff member of the company's sales department said that the company had transferred the agency rights for this product and then gave the reporter's agent a phone number.
The above agent told reporters that the price of a set of "Sheng E-brand Johnson Greed Capsules" is 680 yuan, and if the quantity is large, there is still room for price reduction.
reporter visited many large-scale Chinese medicinal materials markets and found that the price of Panax notoginseng powder on the market is about 3 yuan, while the "Panax notoginseng powder" sold by Beijing Zhencaotang Pharmacy Co., Ltd. is only about 30 cents per gram.
"The extracts of Panax notoginseng and Panax notoginseng stems and leaves cannot be equivalent," said Dou Zhiying, professor at , Tianjin University of Traditional Chinese Medicine, said. "The Panax notoginseng defined by my country's pharmacopoeia is actually Panax notoginseng roots, not stems and leaves extracts. The medicinal content of the two cannot be compared." Professor Dou said that because of the low medicinal value of Panax notoginseng stems and leaves, it is actually not valuable, "the cost is mainly in the extraction process."
The company involved was once rated as an excellent and honest enterprise
During the undercover period, Superintendent Sun of Beijing Zhencaotang Pharmacy Co., Ltd. revealed that four other companies were also selling "Qiangencao Brand Three Seven Stem Pueraria Ultrafine Powder" in the same way. "Our boss is the deputy secretary-general of the Beijing Health Industry Association. He and a few friends started this project. Everyone has the same model, but they operate independently." Manager Sun said.
Manager Sun then played an advertisement video of other companies to the reporter. The content was almost the same as the advertisements posted by Zhencaotang Company. The only difference was the difference in the ordering phone number.
"Sometimes everyone also grabs orders from each other and poaches customers," said Superintendent Sun. The reporter once saw her calling the ordering hotline of one of the companies on the spot. After discovering that the other party's promotion was even stronger, the next day, Beijing Zhencaotang Company also changed its marketing strategy and changed the previous buy eight and get two to buy eight and get three.
reporter checked the official website of the Beijing Health Industry Association and found that Beijing Zhencaotang Pharmacy Co., Ltd. is a member unit of the association, and Chairman Wang Yong is also one of the deputy secretary-generals of the association.
The association’s official website shows that on January 28, 2018, Beijing Zhencaotang Company was rated as an excellent and honest enterprise by the association, and Inner Mongolia Hongmao Industrial Co., Ltd. and others also won the title.
Public information shows that Beijing Zhencaotang Pharmacy Co., Ltd. was established in 2014. The current legal representative is Zhang Yajun, with a registered capital of 1 million yuan. The company's business scope includes retail Chinese patent medicines, food, daily necessities, and health consultation. The marking of the health consultation project shows that except for the diagnosis and treatment activities that require approval.
On November 28, the reporter visited his registered address Dingxinxi Village, Heizhuanghu Township, Chaoyang District, and found that the company had a physical pharmacy at the registered place, but the house was empty, and only a few slogans "Reduce the drug price and make benefits to the people" can still be vaguely distinguished. A "Three Guarantees Responsibility Letter" on the glass door of
shows that the company whose sign has been evacuated is Beijing Zhencaotang Pharmacy, and the signature date is February 2017. The owner of a shop next door told reporters that because of the demolition, the large pharmacy had moved out two months ago, but he didn't know where he moved.
Chaoyang District Beijing Zhencaotang Pharmacy Co., Ltd. The pharmacy has been relocated for a long time.
Lawyer: The business behavior is suspected of fraud
It is not only Zhencaotang who recommends Johnson & Johnson Greed Capsules to fool the elderly by experts from well-known hospitals.
In 2016, Mr. Cheng, who lives in Ningbo Baoshan Street, spent 10,000 yuan to purchase the Johnson & Johnson Capsules he promoted after receiving a radio that played a health lecture. After his family found out, they called the police. Later, the police confirmed that the so-called 301 hospital experts on the radio did not exist.
On December 1, the reporter wrote to the People's Liberation Army General Hospital (301 Hospital) regarding the announcement by Beijing Zhencaotang Company that experts from the People's Liberation Army General Hospital promoted Johnson & Johnson Capsules, but no response was received as of press time.
reporters searched and found that as early as 2015, the General Hospital of the People's Liberation Army issued a statement on the false propaganda of some businesses.The Statement states: In recent years, a few criminals have used the people's trust in the General Hospital of the People's Liberation Army to sell various so-called drugs or health products in the name of the General Hospital of the People's Liberation Army, hospital leaders and experts and professors to defraud money, which has caused harm to the majority of patients and has also had adverse effects on the reputation of our hospital. The Statement clearly states that the hospital has never promoted any medicines or health products to the outside world.
Wang Dianxue, a lawyer at Beijing Jingshi (Tianjin) Law Firm, believes that the company's practices are suspected of fraud. According to Article 266 of the Criminal Law, the act of defrauding public and private property with a large amount of for the purpose of illegal possession is involved in the crime of fraud.
lawyer Wang Dianxue said that the company made up product ingredients, the so-called magical medicine that can treat multiple diseases, is actually just a food that does not have therapeutic functions, and also made up identities such as 301 Hospital and the National Cardiovascular and Cerebrovascular Disease Assistance Center. It is obviously a fictitious fact, concealing the truth, and deceiving and seducing the elderly to buy it, which has the purpose of illegal possession.
According to the judicial interpretation, if the amount of fraud exceeds 500,000 yuan, he shall be sentenced to fixed-term imprisonment of more than ten years or life imprisonment, and fraud against unspecified persons through radio and television, all fall under the scope of severe punishment.
(Yang Ping, Zhou Heng, Wu Ping and Chen Lin are all pseudonyms in the article)
(Source: Beijing News)
