Author: Zhou Xiyin Selected manuscript: Yu Tingfeng
Recently, a message about "Liuzhou rewards every hero who aids Hubei to fight the epidemic" has spread widely on the Internet, attracting widespread attention. After verification by multiple parties, the news is false information. (April 10 "Nanguo Morning Post")
In fact, this false news has been circulating on the Internet since early April. It was only in the past two days that the information was circulated on WeChat, Weibo, and Douyin platforms, and it was confirmed by the relevant media to be false information. What is suspicious is that the information has spread rapidly and no official SAIC-GM-Wuling came forward to clarify in time. If the media had not come to ask questions, the public would not know that the situation was "SAIC-GM-Wuling provided every Liuzhou medical team member to Hubei, which is the right to purchase a car at half price and the right to experience three months"?
As for the video, it is indeed a team of Baojun 530 and Baojun New Energy, and they are brought back to Liuzhou one by one with the highest courtesy. It is verified that the video captures the scene of Liuzhou welcoming the return of the heroes who aided Hubei with the highest courtesy. When every batch of heroes returns to Liu, SAIC-GM-Wuling will organize a convoy to escort them home in the form of one person and one car. It is not the online saying that each person rewards a car with the word "hero" printed on it.
We still see the clues of "consumption" in the above so-called "response" to help Hubei fight the epidemic. Not everyone gives away a car, but it is just a "half-price car purchase right and three-month experience right". Not only does it contain suspicion of confusing the public and pretending to be fake, but the heroes who aid Hubei have the right to refuse to accept it. After all, they may already have a car at home, or they are unwilling to buy or experience this brand of car. This means that they not only have the right to not cooperate with the automobile company to "act", but also have the qualifications to refuse to be "consumed" by them. Let me ask, has this automobile company obtained the consent of all the heroes who aided Hubei in Liuzhou to fight the epidemic in advance?
At the same time, "Every batch of heroes return to Liu, SAIC-GM-Wuling will organize a convoy to escort them home in the form of one person and one car." This is also suspicious, because the heroes return in government standards and they cannot be sent home "one person, one car". They must first be quarantined for 14 days before they can go home. Even if they will go home separately after being quarantined, they may not be able to accept it or are willing to accept being sent home by this company's special car. If the company "preferential" heroes is obtained from the government department, whether their procedures are compliant and legal, and whether they constitute unfairness to other brands of cars remains to be verified; if the company is determined to act, then if such marketing promotion activities are adopted without the permission of the heroes in advance, there will be opportunities for hype against the heroes and fraud against consumers.
This incident seems to be a "beautiful lie", but the harm it poses to society is still obvious. Perhaps merchants are willing to cause such misunderstandings, even the "winning in chaos" in their marketing activities, especially under the banner of respecting and rewarding heroes, it is easy to form a marketing effect. Free advertisements with heroes "helping" can be said to be a killing of multiple goals in one go, so why not do it? The bigger problem is that even if the relevant parties pursue it, they can successfully "unlock the condom" - this is not what we do, but the misunderstandings spread by netizens, and are we also "victims"?
The reality of commercial hype in the name of a hero in the fight against the epidemic is also a lesson learned from the past. The Guizhou Market Supervision Bureau issued a notice on March 27, stating that in view of the recent improper marketing behavior of Guizhou Liquor Exchange Co., Ltd., suspected of violating the Advertising Law, "E-Commerce Law" and other laws and regulations, causing serious adverse social impacts and damaging the image of Guizhou's medical team to aid Hubei, the bureau ordered the institute to stop related business activities from March 27, carry out comprehensive rectification, and work with relevant departments to conduct in-depth investigations on the relevant suspected illegal and irregular behaviors of the institute, and deal with them strictly and severely in accordance with the law. Just before that, the Guizhou Liquor Exchange launched a "targeted" benefit for medical staff who aided Hubei, which will directly supply 6 bottles of Feitian Moutai to each of the Guizhou medical teams who aided Hubei.
Guizhou Liquor Exchange "steals chickens but loses rice" has learned a profound lesson, which shows that it is not feasible to hype yourself in the name of commending the heroes of the fight against the epidemic. Although SAIC-GM-Wuling is more "skilled" than Guizhou Liquor Exchange, it still reveals the grass snake gray line after all. It is recommended that relevant departments do not stand idly by and may as well check whether there are any illegal and irregular behaviors. At the same time, how to avoid the heroes who aided Hubei to fight the epidemic are "consumed" again, is also worthy of social vigilance and prevention.
* The above is just the author's personal remarks and does not represent the views of this website
