There has been a joke circulating between the Internet: Volkswagen only has a car, that is Golf, if lengthened, it is Passat , it is changed to be called Magten , the one that is shot is Tuan, the chassis is increased is Tiguan, the more larger is Touareg, the flat is Shangku , the more it is Sagitar , and the shortened is Volkswagen POLO, which shows the status of Golf in the family. In addition, Golf is a global model and a family car, so it is more popular, especially in Europe, it is simply overflowing, but the sales in China are not very good.
For a long time, Volkswagen Golf is a god-like existence in Europe, and sales have always dominated the top spot in the rankings. Data shows that in 2020, Volkswagen sold 285,000 golf vehicles in Europe alone, which shows its popularity. Not only in Europe, but also in other countries, the sales volume will not be good, otherwise it will not be the title of the world's highest-selling van, but its sales in China are not good, and it has been declining in recent years.
data shows: From January to November 2021, the sales volume of FAW-Volkswagen Golf in China was 58,240 units, 93,653 units in 2020, 106,655 units in 2019, 133,275 units in 2018, and 152,730 units in 2017. It is not difficult to see from the sales data that Volkswagen Golf's sales in China have been declining in recent years. Compared with Golf's status and sales in Europe, this sales volume is very average, and its sales volume in China are even far less than that of family cars such as Lavida and Sagitar. There is a reason why Golf's sales in China are not good.
1: The car is small, 2: The price is expensive, 3: hatchback . Many people originally planned to buy golf, but the reason why they finally gave up was because the car was small and expensive, especially in their hometowns in rural areas. I wonder if you have found a problem. Almost no one in their hometown bought golf. In the eyes of many people, Volkswagen Golf and Volkswagen POLO are similar, but the price is much more expensive than POLO. Many people feel that it is not cost-effective to spend 100,000 to buy such a small car. With this money, you can buy a three-box B-class car .
There is another reason that cannot be ignored, that is, domestic cars are slowly rising. In the minds of Chinese people, golf is a small price, while domestic cars are just the opposite. They are not only large in size, but also have high configurations. The key is that the price is relatively reasonable. After a horizontal comparison, many people finally chose a model that the whole family is more satisfied with. There is no way, the cake is that big, eat more domestic cars, and eat less joint venture car .
Golf is popular in Europe because it is a scooter, which is small and easy to drive and easy to park. Just like the battery car at home, buy an electric car, as long as you like it personally. It is different to buy a car in China. Family members must be asked for consent. After all, traveling for a family is like netizens said. I originally planned to buy golf, but my father disagreed. He said he was a little frustrated. The most important thing is that 80% of the money was paid by his father. The major shareholder disagreed and had to give up. This idea represents a large group of people. Do you agree?
