Frost has passed, and the weather is getting colder, and people are starting to buy down jackets and down quilts. As we all know, feather cloaks and down quilts have become popular in the past 2 or 30 years. However, there is a family business called "Helong Mao Factory", which has been around for 110 years. In the four years of the Republic of China, when people didn't know what the down industry was, they started to operate the down industry from vendors who purchased duck feathers. Now it is the oldest and most widely-developed down factory in Asia.
is even more amazing. This down manufacturing enterprise has been passed down for four generations. For 110 years, it has focused on the single industry of "feathers", breaking through the curse of "wealth is not rich for three generations", and using a living classic inheritance case to tell the world: Whoever says that "golden spoon" can't be fed! ?
delivered the letter: Report to my grandfather, the 5th generation leader came out
110 Enterprise Helong Mao Factory's fifth generation leader and chairman of Helong Mao Factory
Not long ago, Helong Yuzang, a Taiwanese down supplier Helong Mao Factory, has a 110-year history. It launched a down quilt with reinnovation and scientific big data. This is a down mat that can be customized by different weights, warm leather and watch fabrics according to consumer needs. The design won the 2018 German iF Design Award design award and was recognized in the category of "brand design".
won the German iF design award, which was the third year that Chen Yancheng, the fifth-generation head of the enterprise Helong Mao Factory and chairman of Helong Yuzang, took over. This young fifth-generation successor of a century-old company, who has won the honor of excellent businessman in the Taiwan Golden Merchant Award, has also been active on the international stage for many years. He serves as the technical committee and public relations committee of the world's leading voyeurism association (IDFB) and is committed to promoting the integration of global down standards.
Helong Hair Factory is a pioneer in down automation in Taiwan and the first company in Taiwan to use a six-box hairpin machine. At present, Helong Mao Factory has production bases in Taiwan, Shenzhen, Jiangxi, Shandong, Heilongjiang and other places, and invests in related industries overseas in the United States, Germany and Japan. It has more than 10 overseas production bases, and its products are sold in Taiwan, mainland China, Europe, America, Japan, South Korea, Southeast Asia and other places around the world.
down industry is a "relying on the sky" industry. In the view of the new generation of head Chen Yancheng, the company does not emphasize explosive growth, but pursues a "reasonable" growth, and expects capabilities and market sales to go hand in hand. More importantly, honesty is the most important business principle and hope that employees can develop their corporate goals happily, just like down brings people comfort and warmth.
Chen Kunyao (left), Chen Yancheng (right) At the Helong intergenerational bar exchange ceremony - handing over the print letter
At present, many well-known family companies have completed intergenerational inheritance and handing over the bait to the next generation. Listed companies often use a board announcement, add a few pictures and a two press releases to settle the matter. Inheritance is the biggest business of a family business, succession is an "operating system". Will everything really be fine just by "advertising it"?
As we all know, the century-old Lee Kum Kee has a special feature, which pays special attention to the "sense of ceremony". For example, when family members greet each other, they use the method of high-fives; when greeting, they do not say "Have you eaten?" or "The weather is good today", but "Are you happy?" The importance of the sense of ritual is not the ceremony itself, but the expression of an implicit meaning through the ceremony. For example, young men and women in love sincerely send a bouquet of roses, which is a ritual to express emotions.
intergenerational intercourse must also have a "feeling of ceremony". Through some reasonable ritual, the relay person has a profound emotional intercourse with the family and the company, and more fully demonstrate the connotation of inheritance. Only by letting the successor understand the truth can the family better do a good job in the noble inheritance cause.
On October 9, 2015, Chen Yancheng, the fifth-generation successor of Helong Mao Factory, took over the seal from his father and replaced his 61-year-old father Chen Kunyao and became the chairman of Helong. On the first working day after handing over the baton, father Chen Kunyao took his son Chen Yancheng to Foguang Mountain, Kaohsiung on a high-speed rail. In front of Grandpa’s pagoda in Foguangshan, let his son Chen Yancheng report the inheritance to his grandfather.Chen Kun's eyes shining: "At this moment, the fifth generation leader has come out. I want to tell my parents in the sky that I am worthy of Helong and the family!"
The fourth generation successor Chen Kunyao (left) took a photo with his father Chen Yunxi in the early years
to the fifth generation successor Chen Yancheng became the leader. The Helong Chen family has been passed down through four generations and has traveled through more than 100 years. Why choose to hand over the baton on October 9th? There is also an unforgettable legendary story here.
has been forward for 25 years. On October 9, 1990, on the sick bed of his father, Chen Yunxi, the third-generation leader of Helong, the fourth-generation successor Chen Kunyao took over and became the chairman of Helong.
Chen Kunyao later said that his father was his benefactor, his mother was "Xi Aunt" (Note: Minnan dialect, that is, "Second wife"), and he had three brothers. At that time, Chen Kunyao was with his father for the longest time and lived with him. Chen Yunxi explained that Helong could not separate the family, but the old man also had foresight. In order to protect the family, he instructed his son Chen Kunyao: "The score is smaller than the person, just get the score." To this day, Chen Kunyao still firmly remembers the words of his father Chen Yunxi: " There is no fair thing in the world, don't worry about it, there is still a chance to work hard in the future! "
Chen Kunyao took a photo with his wife and two sons and his family
Chen Kunyao, born in 1954, is currently the chairman of the International Down Feather Bureau, the director of the American Helong International Co., Ltd., and is also the chairman of the Taiwan Down Trade Union.
Three months after Chen Kunyao, the fourth-generation leader of Helong, took over, his father Chen Yunxi passed away and the family also became divided. In the 1990s, it was the surging trend of globalization that Taiwan was facing many problems such as industrial migration and labor, and the island's manufacturing industry was in difficulty. Helong's original shareholder Ye Jiaxing and Chen's cousin "had a desire to withdraw". They want cash, but don't have factories. At that time, Chen Kunyao was the son of "Auntie Xi". He had few shares and only held 7.6% of the shares.
In order to support the family business "Helong", he took back the shares of the shareholders who "exited the market". Finally, Chen Kunyao sold his office and home to seek cash. This support has supported "Helong" for a hundred years.
Who said that "gold spoon" can't be fed too much?
Helong's fourth-generation successor Chen Kunyao When he was young
Today, the "rich second generation" is called the "golden spoon" by outsiders. There are many negative emotions about the "rich second generation" in society, and many "rich second generation" are even associated with words such as "prodigal son" and "scammers".
"If you want to wear a crown, you must bear the weight." Are these "gold spoons" a generation who are feeding these big "golden spoons" to bear the heavy pressure of inheritance? Can you bear more responsibility for eternal growth? Can they break through the curse of "wealth is not rich for three generations"?
Even though his mother Chen Baozhu is a special identity as a wife in the second wife, Chen Kunyao, who came from a wealthy family, was also a "golden spoon" to feed her. She has a wealthy life and a high knowledge since she was a child. So, how can we let the big generation of "golden spoon" pass on the family business? The successful approach of the Helong Chen family is to take over the training.
Chen Kunyao’s wedding photo
“Being looked down upon is the best gift for training the strong!” Chen Kunyao said so. The identity of his mother Chen Baozhu is "Xi Auntie". In the traditional society in the past, the children of the second wife often made people gossip and look down on her, but Chen Kunyao never disliked himself as "Xi Auntie". On the contrary, he supported the century-old family business in adversity.
Situ Daxian, a lecturer at the Taiwan Political University, and also Chen Kunyao's teacher when he was in college. He attended the bait handover ceremony between Chen Kunyao and Chen Yancheng and his son three years ago. He said: "Many families were working diligently when they started their businesses, but the third generation thought that their great-grandfather and grandfather worked so hard and could not be used up in three lifetimes. I would just eat a piece of cake first, but our ancestors did not start a business to enjoy the happiness of their descendants." Professor Situ Daxian praised: "There are 20 to 30 companies in Taiwan, but we must focus on a single industry. Helong is rare."
The fifth-generation successor Chen Yancheng was sent abroad at the age of 14 and did not return from studying in New Zealand until 2003.But as soon as he came back, his father was "spent" to the snowy Heilongjiang Building Factory. At the chairman's handover ceremony, Chen Yancheng admitted that when his father Chen Kunyao took over 25 years ago, he faced multiple pressures such as the death of his grandfather, the separation of brothers, and customer doubts. But he took over the baton himself, and was surrounded by partners and customers from all over the United States, Canada and other places. Many of them were uncles who grew up watching him grow up, and they were also energetic and able to assist his father at any time.
Chen Kunyao and Chen Yancheng, father and son, who participated in the marathon, have never been easy to inherit! In order to train the successor, Chen Kunyao and his father Chen Yunxi "co-governance" for 13 years. Similarly, in order to train the successor, Chen Kunyao also asked his son Chen Yancheng to train for 12 years before handing over the baton in October 2015.
For family business inheritors, "transmission" is one level, and "inheritance" is the more challenging level. After taking over as chairman of Helong International, Chen Yancheng also took over his father's Dong Zuo office. If we follow the traditional theory of "opening our eyes" in succession, Chen Yancheng should sit in his father's original position as chairman; but Chen Yancheng does not sit there, but instead works at a long desk he uses during meetings. Many people didn't understand the meaning. Chen Yancheng pointed to the leather "boss chair" and said: It's hard to sit there and communicate with people, and you have to speak loudly.
Ten years ago, 2008 was exactly 100 years old, and it was also the most painful year in the 100th year since the founding of Helong. During the financial crisis, Japanese customers "stopped" more than 16 million US dollars, and Chen Kunyao's confidants "turned over the battle" and factories and hundreds of millions of assets were forcibly seized. After a long lawsuit, the factory not only failed to return to Helong, but only recovered 40 million yuan of assets worth hundreds of millions of yuan. On the day of the 100th anniversary celebration, Chen Kunyao said to his eldest son Chen Yancheng with pain: "I'm sorry, the factory was originally left to you."
In order to relieve his father's pressure, his father ran the "Fubon" marathon for three years, and later ran in the Gobi desert on the mainland. The strong are all born from constant challenges.
Chen Kunyao's photo when he joined the army
Luckyong Food Chairman Wang Zhengyi has been acquainted with Chen Kunyao for more than 30 years. He said that when he was having dinner with Chen Kunyao, Chen Yancheng, who was training in a mainland factory, called him. Chen Yancheng reported to his father that "the worker 'takes Qiao' (note: intentionally embarrassing), and the fortifications were blocked, what should I do?" Chen Kunyao replied: "You think of a solution yourself!" He hung up the phone and continued to eat.
In the family business inheritance, who is more suitable to be the heir is often regarded as the most "brain-burning" thing; many heads are worried, and internal and external customers of the company will also question, can those descendants of families with "gold spoons" be able to do it?
But the question is, for the future successor you choose in your mind, let him go to the grassroots to experience it, and even let him go to the external society and the market to experience it. In addition, after "helping on the horse", do you have careful arrangements and plans, and how to "send a journey" well to help the successor accept the challenges of inheritance and transformation. Tempering is the best way to cultivate a high pressure resistance of the "golden spoon" for generations.
Yibo Saying·For 40 years of reform and opening up, the progressing Chinese family enterprises (27)
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