Sina Technology News On October 21st, the 6th Internet Conference was held in Wuzhen. At the Internet Culture and Youth Sub-Forum, Xiaohongshu founder Qu Fang delivered a speech saying that in the wave of economic globalization and technological globalization, young people need t

2025/07/0806:04:35 hotcomm 1040
Sina Technology News On October 21st, the 6th Internet Conference was held in Wuzhen. At the Internet Culture and Youth Sub-Forum, Xiaohongshu founder Qu Fang delivered a speech saying that in the wave of economic globalization and technological globalization, young people need t - DayDayNews

Sina Technology News On October 21st, the 6th Internet Conference was held in Wuzhen. At the Internet Culture and Youth Sub-Forum, Xiaohongshu founder Qu Fang delivered a speech saying that in the wave of economic globalization and technological globalization, young people need to continuously improve their creativity. New technologies such as cloud computing, big data, and artificial intelligence that are widely used on Internet platforms like us are constantly updating our lifestyles, and are also a great opportunity for young innovation and creation.

Qu Fang said, "If we call young people born in the 1990s and 2000s new youths, they have a special point. They are a generation growing up on the Internet. They have grown up on mobile phones and computers. Their thinking characteristics and behavioral habits are more easily influenced by Internet pop culture. Therefore, platforms like ours have shouldered the social responsibility of guiding young people's online culture since their birth." The following is the transcript of Qu Fang's speech (Source: International Online):

Dear leaders and guests, good morning everyone!

I am Qu Fang, the founder of Xiaohongshu. I am very happy to have the opportunity to share with you here today and share our thoughts on online culture and youth.

This year marks the 70th anniversary of the founding of New China and the 100th anniversary of the May Fourth Movement. In Wuzhen these days, I believe everyone has heard a lot of sharing like me, including our previous study of the report of the 19th National Congress of the Communist Party of China. So we have summarized three keywords: pursuing ideals, innovation and creation, and cultural confidence. This is the label and representative of new youth that we can see from the Xiaohongshu platform.

Everyone knows that the post-90s and post-00s grew up in an era of unprecedented prosperity in China's economy. Everyone has particularly good educational opportunities. We should also encourage them to dare to have dreams, be brave to pursue dreams, be diligent in realizing dreams, and constantly create new heights.

In the wave of economic globalization and technological globalization, young people need to continuously improve their creativity. New technologies such as cloud computing, big data, and artificial intelligence that are widely used on Internet platforms like us are constantly updating our lifestyles, and are also a great opportunity for young innovation and creation.

The strong national strength of China has given young people in this area unprecedented cultural confidence, and cultural confidence is precisely the basic condition for civilized exchanges. In fact, you can see that more and more cultural and creative products are being shared with the Forbidden City and the Summer Palace, and are being shared on more and more platforms and social media. I think this is a reflection of cultural confidence and people's preference for traditional culture.

If we call young people born in the 1990s and 2000s new youths, they have a special point. They are a generation growing up on the Internet. They have grown up on mobile phones and computers. Their consumption habits are developed with the development of a large amount of Internet information. They have a high acceptance of new things and new brands. Their thinking characteristics and behavioral habits are more easily influenced by Internet pop culture. Therefore, platforms like ours have shouldered the social responsibility of guiding young people's online culture since their birth. You can see that today I will also report to you that Xiaohongshu now has more than 300 million registered users, and more than 90 million young people share and discover their wonderful lives on this platform every month.

What is interesting is that we see that this generation of young people has many different lifestyles, such as many people studying and checking in on Xiaohongshu. We saw more than 600,000 notes related to learning check-in among young people in Xiaohongshu. They study and check in for more than 100,000 hours in the community. It can be said that this generation of young people not only love learning, but also loves a variety of learning methods, but also loves directions and exchanges their learning experiences.

In addition to the interesting learning check-in, there are tens of thousands of slash youths . slash youths say that they are no longer satisfied with only doing one job, and they have one or more jobs in addition to their main business. Xiaohongshu has many labels, such as Xiaoxiao who shares skateboarding tutorials, programmers who teach English programs, designers who share beauty makeup, and university teachers who do extreme sports. They are eager to make more cross-borders in work and life.

In the past two years, domestic products and trends have become a hot topic, including many film and television variety shows and literary works that have been exposed more in the sharing of young people. In Xiaohongshu, the growth of domestic products exceeded nearly 120% in the past six months.

Finally, what I want to share with you is that since the establishment of Xiaohongshu for more than 6 years, our vision has been to create a real, beautiful and diverse community platform, so that a generation of young people can record, share and discover a better life here. We also feel the heavy responsibility and the trust of more than 300 million users in us. I am very happy to tell you that our company is also a very young company, and the average age of our employees is less than 27 years old. So it is precisely such a group of new young people who are creating their own culture. We are willing to work with everyone to build a positive and healthy online culture. Thank you!

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