November 19th news, Bilibili (hereinafter referred to as "B site ") released its unaudited financial report for the third quarter ended September 30, 2019. During the quarter, Bilibili's total revenue reached RMB 1.86 billion, a year-on-year increase of 72%, higher than market expectations. (A picture version of the financial report is located at the end of the article) report shows that in the third quarter of 2019, the total revenue of Bilibili increased to 1.86 billion yuan. The revenue of non-game business increased by 176% year-on-year to 930 million yuan, accounting for 50% of the total revenue. The non-game revenue brought by live users per month increased by 100% year-on-year, and the revenue structure tends to be balanced.
In addition, the average monthly active users of Bilibili reached 128 million, a year-on-year increase of 38%; the average monthly active users of mobile terminal exceeded 100 million for the first time, a year-on-year increase of 43% to 114 million. On this basis, daily active users hit a new high of 37.6 million, a year-on-year increase of 40%. The average monthly paid users of Bilibili increased by 124% year-on-year to 7.95 million.
It is worth noting that the financial report shows that the revenue of e-commerce and other businesses in B station reached 230 million in the third quarter, a significant increase of 703% year-on-year. As of the end of October, the GMV of e-commerce business this year exceeded 1 billion yuan, which the official said was a milestone in the business development history.
As of September 30, 2019, the company held cash, cash equivalents , fixed deposits and short-term investments totaling RMB 8.4 billion. Regardless of the cost of employee equity incentives and the amortization costs related to intangible assets formed by mergers and acquisitions, the adjusted non-US accounting standards (Non-GAAP) net loss in the third quarter was RMB 340 million. Chen Rui, Chairman and CEO of
B, said: "I am very happy to see that the monthly active users increased by 17.5 million to 128 million in the quarter in this quarter, setting a new quarterly net increase in B station. Looking forward to the future, we are confident that relying on increasingly rich high-quality content, healthy and active community ecology and continuously enhanced commercialization capabilities, we will make great progress in diversified businesses and create long-term value for users." Finally, B station made an outlook on revenue in the fourth quarter of 2019, which is expected to reach RMB 1.93 billion to RMB 1.98 billion.
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One picture to understand Bilibili 2019Q3 financial report:
