In the 2020 evaluation of the Ministry of Commerce’s National E-commerce Demonstration Base, Humen E-commerce Industrial Park was rated as the only A-level national e-commerce demonstration base in Guangdong Province.
As Dongguan’s first national-level textile and clothing e-commerce public service base, what experience does it have worth learning from?
On November 5, a research team led by Song Minqing, director of the Department of E-Commerce and Information Technology of the Ministry of Commerce, Ren Shao, member of the Party Leadership Group and Deputy Director of the Guangdong Provincial Department of Commerce, and the leaders and business leaders of the commerce bureaus at all prefecture-level cities and key counties across the province, went to Humen E-commerce Industrial Park to visit the characteristics of industrial e-commerce, operation and management experience and advanced practices. Wang Wei, director of Dongguan E-commerce Public Service Center, chairman of Humen E-commerce Industrial Park, and Li Dingru, president of Humen E-commerce Association, received the research team.
Relevant person in charge of the Guangdong Provincial Department of Commerce introduced that as of now, there are 6 national e-commerce demonstration bases in the province (not including Shenzhen for the time being), distributed in Guangzhou, Dongguan, Foshan , Zhaoqing , Shantou and other cities, and their industries cover clothing, furniture, toys, etc. Among them, in the 2020 evaluation of the Ministry of Commerce's National E-commerce Demonstration Base, Humen E-commerce Industrial Park, located in Dongguan, was rated as the only A-level national e-commerce demonstration base in Guangdong Province.
At the symposium held on the same day, representatives from Guangzhou, Dongguan, Foshan and Shantou combined the industrial characteristics of their respective cities and the integrated development of e-commerce, and shared and exchanged experiences on topics such as "How e-commerce can help the transformation of local characteristic industries", "live broadcast to promote the upgrading of physical industries", and "Digital economy collaborative urban development".
According to Wang Wei, Humen E-commerce Industrial Park is a large comprehensive e-commerce ecological park. It opened and operated in June 2014 and was evaluated by the Ministry of Commerce in July 2015 and was recognized as the second batch of "National E-commerce Demonstration Base". At the end of 2016, it was recognized as the "national technology enterprise incubator " by the Ministry of Science and Technology. In 2017, it was rated as the "China Textile and Garment E-commerce Public Service Demonstration Base" by China Textile and Garment E-commerce in 2017. At the same time, the park is also Dongguan’s first national-level textile and clothing e-commerce public service base and Humen’s first national-level technology enterprise incubator.
Wang Wei, chairman of Humen E-commerce Industrial Park, shared experience at the symposium
According to incomplete statistics, in 2019, enterprises in Humen E-commerce Industrial Park achieved sales of more than 6 billion yuan, driving more than 4,000 e-commerce jobs, and incubated a number of companies and brands with sales of over 100 million yuan, including Shezi, Meixin, Parfi, Tongxin (cross-border), Minghang (cross-border), etc.
Humen is a famous clothing town in Guangdong and even the whole country, with rapid development of e-commerce. In recent years, the town has taken advantage of the rich clothing and apparel industry resources, strong trade foundation, strong support for the real economy and superior location and transportation advantages, and has taken e-commerce as a breakthrough point to vigorously develop e-commerce service industry , optimize business formats, provide foundation and services for industrial transformation and upgrading, and build an industry ecological chain of e-commerce + industry + public services.
According to incomplete statistics, in 2019, Humen Town achieved online sales of 47.8 billion yuan through third-party platforms, more than 10,000 enterprises and individual businesses engaged in e-commerce, more than 600 market entities in the logistics industry, and 25 registered South China District headquarters or Dongguan branch in Humen. The express delivery business volume in the town reached 380 million tickets, becoming an e-commerce and logistics cluster in South China. Among them, the major e-commerce parks led by Humen E-commerce Industrial Park have "bloomed a hundred flowers" laying a deep foundation for the development of e-commerce in the town.
In order to better help enterprises expand the domestic sales market and respond to the country's call to "accelerate the formation of a new development pattern with the domestic circulation as the main body and the domestic and international circulations mutually promoting each other", Humen E-commerce Industrial Park vigorously develops e-commerce live broadcast this year. Companies such as luxury and beauty dynamics in the park that mainly engage in large-size clothing stand out in the market competition. Humen E-commerce Industrial Park is also hailed by the industry as "the first Taobao live broadcast park."Members of the
research team visited the live broadcast site in "Taobao Live First Park". At present, the park has more than 350 e-commerce companies, including Dongguan United E-commerce Public Service Center, 1840 Shared E-commerce Live Base, Alibaba Service Center and other large public service institutions, as well as more than 50 institutions such as clothing testing, cross-border operation, live streaming, incubation and training, photography, enterprise affairs agency, logistics, etc., forming the ecological industrial park features with domestic and foreign e-commerce service agencies, e-commerce brands, cross-border e-commerce, live e-commerce, entrepreneurial incubation and other business formats.
Interview and writing: Nandu reporter Mo Xiaodong, correspondent Humen Xuan
