, one of the most well-known e-commerce shopping festivals in mainland China, has also gradually begun to affect the Taiwan market in recent years. On October 23, Alibaba Group's new online shopping platform "Taobao Taiwan", announced its launch. As another "Double 11" is approaching, it has joined the competition with Taiwan's local e-commerce, and netizens on both sides of the Taiwan Strait have expressed their welcome.
It is reported that "Taobao Taiwan" will be operated by the Taiwan branch of British Crada Investment Co., Ltd. through brand authorization. Alibaba Chief Marketing Officer Dong Benhong said that the group has always been optimistic about the potential of Taiwan’s online shopping market and has been constantly exploring how to provide consumers and merchants with comprehensive and considerate localized services. Taobao will open a new page in Taiwan. The birth of "Taobao Taiwan" is to truly implement the most important part of Taobao in Taiwan. I hope Taiwanese merchants can access consumers around the world on Taobao through Taobao's bridge.
Dong Benhong said that Alibaba has an e-commerce platform LAZADA in Southeast Asia, allowing merchants to reach consumers in six Southeast Asian countries, totaling 560 million people. The launch of "Taobao Taiwan" not only represents an upgrade in experience, but also represents a new opportunity for Taiwanese merchants.
According to relevant reports, before the official launch of "Taobao Taiwan", Taiwan's online family's trading platform open-air auction, e-commerce platform life market, and multinational e-commerce shrimp shopping based in Singapore have announced related activities for "Double 11". Taiwan's "Central News Agency" quoted Zeng Xunyi, general manager of the open-air market, as saying that the "Double 11" in the fourth quarter of each year has become the favorite shopping festival for consumers across Taiwan. China Times Electronic News quoted statistics from Taiwan’s “Ministry of Economic Affairs” as saying that in November 2018, the amount of e-shopping and mail order soared by 19.71% compared with the same month last year, with a turnover exceeding NT$20 billion, proving the enthusiasm of the “Double 11” war. I believe that with the addition of "Taobao Taiwan", Taiwan's "Double 11" this year will become even more popular.
Source | Comprehensive China Jingwei.com, Global Times
Beijing Cai Taiwan
