This year's 6.18 promotion has arrived. Have you ever been shopping around? !
.
Today we will dig into the past and present life of the 6.18 Shopping Festival
Do you know?
is actually 618 earlier than the appearance of Double Eleven .
.
starts
6.18 event was first born on the JD platform and is JD's store celebration day.
will launch a series of discount activities on this day.
In 2008, JD.com started the "618" promotion online for the first time
appeared in the event in the form of a flash sale, and
flash sale hit the brains of the consumers at a lower price. Products participating in the flash sale will increase sales significantly during the event.
.
One year after that, that is, 2009
Taobao began to hold the "Double Eleven" promotional event
. Because it was held in the first year, there were only 27 merchants participating in the total
, but the final sales volume was much higher than people's expectations.
.
expanding the scale
Taobao’s success
stimulated Liu Dongqiang again, He decided to expand the scale of 618
The way to participate in the event has also become various
"Play games, get tokens; give away the whole audience; shopping coupons" Various ways of playing have also attracted the attention of consumers.
From then on, 618 has become a popular one and has become synonymous with JD promotions
.
Hundred Schools of Contest
With this promotion, JD.com has attracted more and more people. The annual transaction volume has also increased
Taobao, Tmall, Suning, Pinduoduo and other e-commerce platforms have also begun to follow JD.com
launched various discount activities around 6.18 every year
, which has formed a large-scale 618 shopping festival.
.
Invisible routine
Nowadays, the competition for 618 is getting more and more fierce, and there are more and more routines in it.
Many consumers said they were about to not understand the rules of 618
Now the time line of the big promotion is getting longer and longer, and
is about one month from the first round of activities to the end of the final.
also has various gameplays such as 200-20, 300-50, pre-sale, deposit, etc., which dazzles consumers
, and makes people wonder whether I am shopping or calculating (just a little joke)
But in general, although there are routines in promotions of various e-commerce platforms, consumers can still find the discounts in it.
dazzling time arrangement
.
shopping for a while, and at the end of the month, you should still consume rationally!
Hello everyone, I am Xiaobai
A historical Xiaobai
In order to motivate learning, I created this account
"Today in history"
If there is any error, I hope you can give me some advice
2022.6.18
