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"Double Eleven", are you familiar with it?
This is a day of e-commerce carnival, and basically there are people around you who "buy, buy, buy" on this day.
Then how did "Double Eleven" evolve?
During Double Eleven in my country, it was Singles' Day.
However, in the context of increasing downward pressure on the economy in 2009, in order to gain some opportunities, Jack Ma , then CEO of , started a festival of discounts and promotions for e-commerce.
is also "Double Eleven".
Of course, it turns out that the "Double Eleven" strategy is successful.
At the beginning of Double Eleven, every product can be sold at a discounted price, which is also one of the key points of the success of "Double Eleven".
But, slowly. The current "Double Eleven" is no longer the purity of the previous beginning, and the rules are becoming more and more complex.
even needs to get discounts through "grouping".
Of course, this is also the strategy of "Double Eleven" publicity, and the effect is also obvious. This is also an extremely classic success story.
With the development of Taobao, more and more e-commerce platforms have also poured into this ceremony, and even WeChat businesses are caring together in this ceremony.
Until now, "Double Eleven" has become a shopping festival in China that everyone knows.
The surging passenger flow and extremely high daily trading volume during the "Double Eleven" shopping carnival show that people have strong willingness to consume and have a high consumption capacity, which is undoubtedly a positive signal to stimulate domestic demand.
The "burst" of e-commerce demand reveals the huge potential of China's online consumption, namely the confrontation between traditional retail formats and new retail formats. The "Double Eleven" shopping carnival is a signal of China's economic transformation and a competition between the new marketing model and the traditional marketing model. It is now very successful.
So, will you clear your shopping cart on "Double Eleven"?
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