Sanxiang Metropolis Daily·New Hunan Client, October 24 (All-media reporter Pan Xianxuan) The 2022 Tmall "Double 11" press conference was held online today, announcing that the 2022 Tmall "Double 11" will officially start pre-sale at 8 pm on October 24.
is the largest consumption peak season for the whole year, this year's "Double 11" can be used with triple discounts: 17 million products are collectively discounted, 50 yuan off for every 300 yuan spent in the whole store, and 88VIP members receive a large coupon of 820 yuan.
This year, Tmall's "Double 11" continues to focus on consumer experience and carry out "not staying up late" to the end. Not only is the pre-sale at 8 pm, but the two waves of official purchases are also at 8 pm on October 31 and 8 pm on November 10 respectively.
Consumers don’t have to worry about buying early but buying more expensively. This year, Tmall will provide "full price protection" for "Double 11" products, and the price guarantee period will be extended from 15 days in previous years to 27 days. If you buy more, you will get the difference with one click.
is more convenient for consumers to collect orders. Taobao has added the function of "ordering multiple addresses", which means that when consumers pay an order, they can send the items inside to different addresses. After learning that 10 million people receive the reminder that "the shopping cart is full" every day, the maximum number of babies that can be loaded on Taobao shopping carts has been upgraded from 120 to 300, with an expansion of more than twice.
starts at 6:00 tonight. Celebrity anchors such as Li Jiaqi , Luo Yonghao , Zhang Cecilia Cheung , Su Xing will be broadcast on Taobao live , bringing the first batch of "Double 11" good products. Among them, Luo Yonghao was his "first show" live broadcast on Taobao tonight.
"This year's Tmall's 'Double 11' is the most diverse and diverse 'Double 11' in the whole society." Alibaba Taobao Tmall Industry Development and Operation Center President Chuxue revealed that from the first "Double 11" to the 14th "Double 11" this year, a total of 290,000 brands from all over the world participated, and millions of industrial belt merchants and small and medium-sized entrepreneurs participated.
In addition to buying, this year's Tmall "Double 11" will be more warm. During this year's "Double 11", Taobao and Tmall issued an initiative for farmers, hoping that every Taobao live broadcast room can help the countryside bring more agricultural products and allow more vegetables and fruits in the fields to be sold.
(First instance: Zhu Rong, Second instance: Huang Jing, Third instance: Zhang Jun)
[Editor: Su Liang]
[Source: Sanxiang Metropolis Daily]
