Jinyang.com News On March 22, Sohu Company Chairman and CEO O Zhang Chaoyang attended the media meeting and introduced in detail the recent upcoming major events Sohu will launch. One is the second Huyou National School Grass Competition that has already started registration, and the other is the 11th Sohu News Marathon to be held on April 10.
Zhang Chaoyang said that the Huyou National School Grass Competition is committed to strictly selecting male artists and actors with excellent quality. After Sohu's multi-dimensional packaging and professional acting training, it began its own acting career path, and at the same time feeds back to Sohu's self-made drama industry to create a two-way win-win model of "making stars through dramas". The 11th Sohu News Marathon will be held on April 10, and big stars such as Gillian, Chen Xuedong , Wang Ju , and Cao Yunjin will all participate. Today, Sohu News Marathon has become a brand. This activity is not about pursuing results and speed, but about driving running fashion through the participation of popular stars.
At the same time, Zhang Chaoyang also answered reporters' questions about the 5G Summit hosted by Sohu Technology on May 17. At the summit, leaders of various industries will publicly interpret the technical means, strategic thinking and development direction of the future 5G era.
Sohu has made his debut in the C position of the campus male god. The "Star Creation" talent show has won the two-way win-win
It is understood that the first game of the 2019 Huyou National School Grass Competition will be launched on April 13, and will last more than 4 months, covering more than 200 key universities across the country. After auditions, preliminary rounds, semi-finals, the school grass candidates who stood out from the five major competition areas of Beijing, Hangzhou, Chengdu, Xi'an and Changchun will eventually stand on the final stage and win the top 10 in the country, winning the opportunity to become Sohu's contracted artist and star in Sohu video self-made dramas. The exciting moments of the competition and the transformation of the contestants will be made into variety shows, broadcast on all media and on multiple platforms.
Zhang Chaoyang said in an interview that the advantage of the Huyou National School Grass Competition is that the communication platform is good and the winner has rich online drama resources, which is easier to break through than other talent contestants. On the other hand, the National School Grass Competition of Huyou is a real-time reality show, which is really being selected, not like other talent shows for the sake of effect and show, and the selection standards are very strict, and it is a very distinctive selection program.
Review last year's first "Fox Friends National School Grass" competition, several school grass contestants who successfully signed contracts with Sohu began their own acting careers after Sohu's multi-dimensional packaging and professional acting training. Sun Xizhi, who is a professional broadcast hosting company in
, has not only become the leading male host of Sohu online and offline events, but also has also taken selfies with the stars on the red carpet of the 2018 Sohu Fashion Ceremony. In Sohu's self-made " Hot Search Queen " this year, he will also play with Korean star Dennis Wu and mainland actors and model Qu Ying .
and Sun Xizhi also participated in the drama. There are also Fox Friends School Beauty and Sohu signed artist Liu Jiaxi . In the newly completed Sohu's homemade web drama " How the BOSS wants to Marry Me ", she plays a carefree and enigmatic screenwriter. In addition to "god assisting" the love path of the male and female protagonists, she is not idle: gossip, writing articles, and falling in love, and her "likable" character has attracted countless fans.
And the newly launched idol legal drama " I Don't Know the East is White ", there is also a fox friend's school grass. With Sohu Video's unique film and television production advantages, Sohu signed artist Song Yixiong, who sneered as "Yang Yang, Henan", was also fortunate to partner with the young actors of Sohu, Yu Yue, who also belonged to Sohu, and starred in the drama with Wang Renjun and Zhang Jingjing .
In addition, Zhang Guansen , Luo Jiameng and other national school grasses who stood out from the first "Fox Friends National School Grass Competition" have also started their acting careers after Sohu's multi-dimensional packaging and professional acting training. Among them, after Zhang Guansen signed with Sohu, he soon joined Sohu's artist and "Fox Friends School Beauty" Xu Qin in the filming of the youth idol sitcom " Haha Gym ". The drama will meet everyone soon.
adheres to the "small but beautiful" strategy to select new generation artists to drive a virtuous cycle of entertainment content
Sohu Video has always adhered to the strategic policy of "small but beautiful" in self-produced dramas. Zhang Chaoyang said that Sohu Video's strategic policy in online dramas mainly has four directions. First, it is to produce sweet pet dramas such as "School Beauty's Personal Bodyguard", " Dear Princess' Sick ", "How the boss wants to marry me"; second, it is to produce suspense dramas such as "Forensic Qin Ming" series, "Crime Psychology Group", and "Don't Know the Oriental Jibai"; third, it is to produce comedies such as "Diaosi Men" and "The Best Lady"; fourth, it is to continue to buy popular American dramas.
Under such a development strategy, hit classic dramas have emerged one after another. For example, the Sohu self-produced drama "How the BOSS wants to Marry Me" that just concluded has a cumulative viewing volume of 1.01 billion, has been on the hot search more than 10 times, and has won the real-time first place in the Weibo TV series rankings many times.
In today's film and television drama market, the prices of big-name artists occupy a large amount of production costs. Many film and television dramas have insufficient investment in scripts and production, and have been criticized. Given the sky-high pay for artists, Sohu will also choose more artists from their own and strive to make their own signed artists famous. Zhang Chaoyang once said that he hopes to spend more money on screenwriter and shooting quality. "We want to prove that the success of an online drama is more important in its plot, values and shooting."
The selection and training of artists is an industry that requires long-term investment and in-depth exploration. Therefore, selecting actors through the Fox Friends School Grass Competition and the Fox Friends School Beauty Competition is a key part of Sohu Video's strategic development path.
From idol selection to cultivating artists, to creating self-made dramas and self-made variety shows, feeding back to the industry, with the two-way win-win model of "making stars with dramas", Sohu has explored a new development path, continuously driving the virtuous cycle of its own entertainment content.
Season 11 Sohu News Marathon is about to start. Celebrities such as Gillian, Chen Xuedong, Cao Yunjin gathered to run
At the same time, Zhang Chaoyang also talked about the upcoming Season 11 Sohu News Marathon event in Chongli. Last weekend, the celebrity led by Zhang Chaoyang participated in the "Spring is coming, run" Sohu News Marathon ten-kilometer training run at Osen Park in Beijing.
In the 11th season of Sohu News Marathon officially held on April 10, Zhang Chaoyang will bring the starters Gillian, Chen Xuedong, Wang Ju, Cao Yunjin, Gao Xin , Yin Xiaotian , Xu Fei, speed skating Winter Olympic champion Zhang Hong , Sohu videos are particularly popular, the self-produced drama "How the boss wants to marry me" Starring Wang Shuang , Yi Baichen, Yang Haoming , Liu Jiaxi and Sun Jiaqi , the popular " Meet the Palace Master 2" Sun Xuening, Li Nuo and Wei Ran, and the upcoming "Don't Know the East" and other stars such as Wang Renjun, Zhang Jingjing, Yu Yue and Song Yixiong and Sohu artists participated in the challenge of cross-country running.
Since 2015, Sohu News Marathon has been running for ten seasons, going to Jilin Changbai Mountain, Lijiang Yulong Snow Mountain, Qinghai Lake, Sun Moon Lake, Hokkaido, Macau, Seoul and other domestic and foreign tourist attractions.
Zhang Chaoyang said that Sohu News Marathon has now become a brand. This activity is not about pursuing results and speed, but about driving running fashion through the participation of popular stars. The new season of Sohu News Marathon is held in , Zhangjiakou, Hebei. Chongli, which is committed to creating an internationally renowned ice and snow sports and ice tourism destination, is being recognized by more and more people at home and abroad. This will also be the venue for the snow event of the 2022 Winter Olympics.
Unlike the past Sohu News marathons are mostly carried out on smooth fields, this season is cross-country running. The address is selected in the snow-capped mountains of Chongli, with three stages: 5 kilometers, 12 kilometers and 21 kilometers. Chongli in April is relatively cold, which is quite difficult for the guests participating in this competition.
As Zhang Chaoyang said, "The 11th Sohu News Marathon was held in Chongli. Every time there are new ideas in different places. Chongli is the venue for the Winter Olympics. The mountain roads are rugged and there is snow. This time it will feel like a cross-country challenge.Of course, we are not saying that we want to achieve results, but we hope to drive national fitness through running by well-known figures and stars. ”
