This year's Football World Cup will be held in Qatar on November 20. According to FIFA, as of mid-August this year, 2.45 million tickets have been sold in the Qatar World Cup. Although there is still one month before the event begins, many peripheral products are already in short supply. The sports goods for this Qatar World Cup football match will include 70% from Yiwu, China. According to data from Yiwu Customs, 3.82 billion sporting goods and 9.66 billion toys were exported before August 2022. Let's keep up with the craze and see which products will be sold well!
#1 jersey
star jersey sellers can choose jerseys with relevant digital logos printed on them. Many fans will want to wear the star jerseys they like in the book to support the stars.
You can also choose jerseys with the logo of the popular team to cheer for your favorite teams, as well as football-related accessories, etc. I believe that such commemorative products will definitely hit orders.
#2 Flag
Flag fans will have their own national teams. The flags with the national flag are very popular and can be used when cheering, as if they are on the spot to feel the excitement during the game. Similar products are also products that cannot be missed.
#3 Stickers
Stickers about the World Cup have been quietly launched. The atmosphere is already hot. I believe that in a while, not only sellers and even consumers will become crazy.
#4 Stay up late to watch the game good partner
84% of the respondents will watch the World Cup, while 73% of the respondents said they will buy during the World Cup: alcoholic beverages, snacks, barbecue, chocolate and desserts. We will spend the passionate night together.
#5 Mascot
As the World Cup is about to kick off, the keyword World World Cup has also begun to fluctuate and rise in Google trends, and the demand for related peripheral products has become larger.
As an international event, the Qatar World Cup football mascot La'eeb made its debut in April this year, setting off a craze on social media. Searching Google Trends found that the search term reached its highest search peak in April this year, which coincides with the release date.
World Cup mascot La'eeb is a cartoon character, meaning a skilled player in Arabic. His style is a flying turban. Because of his cute design, he is affectionately called "the dumpling skin of a spirited person" by Chinese netizens. On various domestic social media, you can see that this mascot has a variety of shapes, and the manufacturer pays attention to its uniqueness in mascot product design.
Tips: No matter how popular the mascot is, it is not the best choice for cross-border sellers. The reason is naturally because the risk of infringement is too high. Team uniforms, team logos, mascots, etc. generally have registered trademarks or copyright registrations. Once the seller applies or sells them without authorization, it will be suspected of infringement.
#6 Projectors, tablets and other electronic devices
Not everyone can arrive at the live viewing game, and the equipment for watching the broadcast is particularly important. As a result, lightweight and compact electronic devices such as TVs, projectors, tablets, etc. have become hot-selling products before the World Cup.
#7Baby supplies
As soon as the World Cup arrives, families with children are in a turmoil. How can they not miss the competition and take good care of their children? Data shows that baby straps, strollers and other supplies rose amazingly during the last World Cup.
#8Sunshading tool
Since someone has not arrived at the scene, what can foreign trade provide for potential customers who come to the scene? Although this World Cup is held in winter, Qatar has a tropical desert climate with a temperature of around 25-30 degrees. Therefore, it is still necessary to protect the sun and heat when watching the ball. Sunglasses, sun hats and sunscreen are likely to be popular.
Current logistics status
Finally, it is the seller’s most worried issue - logistics. The Qatar World Cup has driven a surge in demand in neighboring countries. Orders in the Middle East, South America and Southeast Asia have increased significantly. Even other sports products such as football and basketball have entered the stage of consumption recovery.
As sea freight prices continue to plunge this year, this situation is good for exports. Some sellers said: The shipping price has dropped recently. For example, the shipping price to Qatar was around US$7,000, but now the shipping fee has dropped to US$1,500. Buyers have added a lot of extra funds to order the order, and some use the extra money to order the Clippers directly.
In addition, in order to let more merchants miss the golden period of foreign trade sales of the "World Cup" in mid-September, Yiwu opened the "World Cup Special Line" material stream. Through this shipping route, Yiwu's exported World Cup peripheral products can be increased by 10% to 20% in time, and can directly reach Hamad Port, Qatar in 20 to 25 days.
But sellers must understand these matters in advance to avoid missing this opportunity to explode!
sellers need to pay attention to the inventory volume. Considering that the products in the World Cup are not products that are urgently needed, sellers should prepare stocks according to seasonality and do not prepare a lot of goods at a time. Secondly, we should pay attention to the relevant policies, customs, etc. of the sales to the destination country. Taking the Middle East as an example, we need to avoid elements such as pigs, skulls, and wine. And when marketing, pay attention to avoid religious taboos (Qatar is a typical Islamic country) to avoid unnecessary trouble.
The above is Xiaojing
compiled for everyone
Product selection guide for the World Cup
I hope it will be helpful to everyone
