Recently, a "Ace" account appeared in the Douyin user. After just three weeks of "opening", it has gained 101.2w fans, 986.6w likes and 300 million hits on topics. Among them, " Tiantian Brothers " Wang Yibo 's singing and dancing card has been played at 388.8w times, and the number of likes and comments has also achieved good results of 41.8w and 1.6w respectively! "Who is coming" in this account? It turned out to be the official Douyin account of a brand new music variety show launched by Hunan Satellite TV recently - " Hi Singing Turning ". After this variety show premiered on October 18, it has ranked first in the prime viewership on Friday for three consecutive episodes.
What kind of music variety show can get countless likes in such a short time?
First of all, multi-type singer , super-capacity popular songs, zero threshold, no elimination, are the basic labels of this original program. With a capacity of 1 and a half hours per episode, 12 hi singers are equipped with more than 20 songs with extremely high singing, making the music itself the greatest exposure.
Secondly, "Hi Singing Turns" abandons the unnecessary elements outside of music, and truly creates a national interactive music variety show without innate thresholds such as appearance, occupation, age, region, and music type. From the perspective of the external expression of the program, the innovative stage concept is like a scrolling screen. The program adopts a brand new turntable stage, and each hi singer is not taken from the backstage into the spotlight, but is brought out from the welcome door by the turntable. This design is very similar to the screen-slashing action we usually use when we operate smartphones, and if we don’t like it, cross it off. There is no big demand for the audience. Even if I don’t see the end from beginning to end, I can still connect the content of the show.
"Hi Sing Turns" is a success of the cross-screen fusion challenge. It is not only a simple transfer of content and form, but also a change in the public's viewing habits. We look forward to how far it can go in the future.
