As one of the two most famous internet celebrity brands in Changsha, the Super Wen and You doors are full of tourists queuing up. Changsha City Tianxin District Propaganda Department Photo provided by
If the city has a "top stream", then this year's Changsha will definitely be considered a "top stream city".
During the National Day holiday, Changsha frequently appeared on the hot searches on Weibo, and has become one of the most popular tourist destinations at present. "Open the circle of friends, half of them are getting married, and the other half are in Changsha!" This seemingly exaggerated statement also reflects the popularity of this "Internet celebrity city" to a certain extent.
data shows that this year's National Day holiday, Changsha received a total of 7.9304 million tourists; the railway passenger flow during the Golden Week ranks fifth in the country, second only to Beijing, Shanghai, Guangzhou and Shenzhen; domestic hotel reservations ranked among the top ten for the first time; the subway even set a new high of more than 2 million passengers a day...
Compared with abstract data, the crowded stream of people in popular scenic spots and the long queues in front of Internet celebrity check-in points undoubtedly more intuitively confirms a fact: Changsha is popular! The "Internet celebrity" tables and interiors of
. The number of
articles and friends is more than 30,000 tables, and the line is more than 10,000 tables in real time; Cha Yan Yuese lined up long queues before it even started to open... This city, which was once deeply rooted in the hearts of people because of stinky tofu and Hunan Satellite TV, has now become popular on the Internet again with Internet celebrity landmarks and food. Drinking tea and eating lobsters has become a must-order meal for tourists to go to Changsha.
As a real "food city", it ranges from a bowl of rice noodles in the morning to a hot crayfish in the middle of the night; from the authentic "fly restaurant" to the taste restaurant that only knows about " Laokouzi (Changsha dialect, refers to experienced people)"; not to mention delicious street snacks such as stinky tofu, sugar oil cake , hot braised, lard mixed powder, perilla peach ginger... For foodies, Changsha will never treat his taste buds badly.
An old street condenses the cultural essence of a city. Walking through old Changsha streets such as Taiping Old Street and Duzheng Street is both quaint and fashionable, and can touch history and see it for a thousand years. If you are following the trend, it is best not to miss the "check-in" holy places like Meixihu International Cultural and Art Center , Xie Zilong Image Art Museum , and Li Zijian Art Museum .
Of course, the charm of Changsha is not limited to eating, drinking, fun, taking photos and checking in the circle of friends. If you love the cultural landscape, you can go to Yuelu Academy to gamble the thousand-year-old books and touch the beautiful cultural heritage; you can go to Orange Island to look east to see the ambitions of young great men; you can go to the provincial museum to see the wife of Xin Zhui two thousand years ago; you can climb to the ancient pavilion of Tianxin and taste the mottled history of ancient Changsha...
"Changsha is neither an "Internet celebrity" overnight nor an "Internet celebrity" for no reason. The 'Internet celebrity' between them may eventually fade away with the disappearance of the Internet celebrity factor. But the 'Internet celebrity' Changsha is different. It is formed by multiple factors and has historical accumulation." 「 Professor and doctoral supervisor of Hunan University School of Business Administration , Professor and PhD supervisor of Hunan University believes that as the birthplace of Hunan-Chu culture, Changsha has a long history and culture, but it is not confined to or stick to it, but put down its figure, embrace changes enthusiastically and tolerantly, leading the trend. "This inclusion and diversity have given Changsha a gene to become popular."
In Xie Yuhua's view, the "Internet celebrity" Changsha continues to flood the screen, which is a historical and cultural city with rich tourism resources and unique charm of Hunan culture; but the deeper driving force comes from the promotional role brought by Hunan's rapid economic development and Changsha's entry into a new first-tier city. "As the largest national high-speed rail hub city in the central region, Changsha's convenient transportation has enabled the people of the whole country to achieve a 'goat' trip whenever you want'."
search for Changsha
"Changsha has always been a 'night owl' city that is busier at night than during the day. Many stores in Chayan Yuese have good business at night. After midnight, there are no people on the streets in some cities, and there may be traffic jams." In the view of Changsha "Jizi" and founder of Chayan Yuese, the most charming thing about Changsha is that "it has a particularly ignition of fireworks." And this "fireworks" comes more from Changsha's prosperous night economy .
The prosperity of the night economy is an important symbol of the openness and activity of a city. China's top ten night economy and influence cities, Changsha has always ranked among the top three. Even though it was affected by the epidemic this year, Changsha's night economy still achieved counter-trend growth.
Changsha at night is like an inn open in the desert, receiving guests tired of the dust of traveling. Relieve the fatigue of the day, squeeze into the barbecue stalls where people are crowded and bustling, or one person is feasting, or three or five friends raise their glasses to drink together; or jump into the bar with bright lights and wine on Jiefang West Street, sweat in the powerful sound waves, and relax and relieve stress; or transform into an urban beauty, shuttle through Guojin Center and Huangxing Road Pedestrian Street , and use "buy, buy, buy" to forget your worries...
"What kind of city is Changsha? It is very enterprising, not as much pressure as Beijing, Shanghai, Guangzhou and Shenzhen. Eat late supper and sing, many consumption formats in Changsha are the most suitable for appearing at night. Through consumption, the pressure is released." In Lu Liang's view, night consumption has become a way of life in Changsha.
Changsha travel to see the heart of heaven. As the core urban area of Changsha, Tianxin District, which has incubated two super IPs, Cha Yan Yuese and Wenheyou, is a "new blue ocean" that drives consumption upgrading and drives economic growth.
Last year, the State Council issued the "20 Measures" to Boost Consumption, specifically mentioning the need to activate the night commercial and holiday consumer markets. Tianxin District responded quickly and took the lead in establishing Hunan's first "night economic service center" in Huangxing Road Pedestrian Street. The center arranges special personnel on duty every day, providing services to citizens, tourists and businesses from 8 pm to 2 am the next day, and escorting Changsha's night economy.
"It can be said that Changsha's night economy has become a bright business card." According to Zhang Lei, director of the Tianxin District Culture, Tourism and Sports Bureau, the May Day business district located in Tianxin District, has more than 20 commercial streets and more than 20,000 commercial outlets, forming a complete food, drink, play and fun industry chain, attracting a large number of tourists. "We will continue to enrich night economy products, create a safe, convenient, warm, open, and Internet celebrity 'night Tianxin', forming a comprehensive and multi-level tourism industry format integrating night tours, night banquets, night fun, and night products."
A city that can "self-market"
In today's pursuit of high-quality development, the competition between cities is not only a comparison of the total economic volume, but also a struggle between development models and transformation and upgrading.
The "China Tide Economy·2020 Top 100 Internet Celebrity Cities List" released in July this year shows that Changsha's "Internet Celebrity Index" ranks sixth. Against the backdrop of smart city construction, Changsha has fully utilized the strengths of the "City of Media Art" and "City of Entertainment" and used new media communication methods to truly seize the "Internet celebrity trend".
In today's short video era, scenic spots and food may become a new "Internet celebrity check-in place" due to the popularity of a short video, and Changsha is obviously a beneficiary. "I often watch the special food and fun places in Changsha on Douyin and Xiaohongshu, and I always want to experience it myself. It took less than 3 hours to take the high-speed train from Guangzhou, which is very convenient!" said a Guangzhou tourist who was "checking in" on Taiping Street .
was successfully selected as one of the "Top Ten Most Beautiful Night Scenery Cities in China". Changsha City held the launch ceremony of "Lighting up China's Night Economy Map" to grandly promote the fresh opening method of spending the night in Changsha; during the National Day Golden Week, with the help of the Hunan Army of Radio, Film and Television, a variety of flash and check-in activities were held, and CCTV became a hot search; the "Chinese Valentine's Day" is approaching, and Changsha traffic police changed traffic lights to heart-shaped, heart-warming; Jack Ma appeared in Changsha, and Tianxin District combined its routes to launch the same cultural and tourism route with various forms and rich content, and took advantage of the popularity; Tianxin District participated in the filming of the documentary "Star City Guardian·Guarding the Liberation West", which shows the persistence and dedication of police officers in the core business district to protect the business environment from a fashionable and trendy shooting perspective. After it was launched, it quickly became popular and even attracted fans to "check in" in Changsha.
can "come something" and can play with various Internet celebrity IPs. Changsha seems to naturally have Internet celebrity qualifications. Xie Yuhua believes that the rapid development of integrated media and the interactive dissemination of new social APPs have expanded Changsha's urban publicity effect.How can Changsha Tourism take advantage of the trend of "Internet celebrities" to achieve sustainable development? Xie Yuhua said: "Continue to create Internet celebrity landmarks and Internet celebrity brands with more Changsha charm to highlight the characteristics of Hunan; constantly update the freshness of the city, rely on market forces, and lead the fashion trends, so that Changsha can continue to be popular."
