On October 29, the Central Propaganda Department and the State Administration of Radio and Television held an interview with Shanghai, Jiangsu, Zhejiang, and Hunan Radio and Television Stations on the excessive entertainment problem of satellite TV programs. How to change the satellite TV program has become the focus. Recently, Oriental Satellite TV and Hunan Satellite TV held press conferences to announce the 2022 content plan, and we may be able to find the answer from it.
On the afternoon of October 27, the 2022 Oriental TV Open Conference was held in Shanghai, and a number of innovative programs were released, covering seven major sections: comedy, music, reality shows, lifestyle, culture, large-scale evening parties and TV series.
News: Pay attention to live broadcast of major events
"News Stand" is the platform concept that Oriental Satellite TV has adhered to since its launch. From the number of news programs, playback volume, premiere to the average viewing time, Oriental Satellite TV ranks first among provincial satellite TV. This series of data also shows that the platform has the influence to be a good window for the new era.
Live broadcast of major events that keep up with the pace of the times and reflect the spirit of the times is still a major focus of Oriental TV in the news field in 2022. It is roughly divided into three categories: one is international live broadcast, including full-media live broadcast throughout the entire process of 46th World Skills Competition , and large-scale live broadcast reports focusing on the 5th anniversary of China International Import Expo; the second is live broadcasts from important nodes, such as special live broadcasts for celebrating the 225th anniversary of the return of Hong Kong to HTML; the third is live broadcast reports from the motherland's cultural direction, including "Beautiful China" series of light live broadcasts, "Go to the place where the motherland needs the most", "I'm good here", etc.
In addition, Oriental TV will also launch a series of news columns of different categories, focusing on the combination of "daily broadcast + weekly broadcast" - there are 4 high-quality news programs in daily broadcast, namely " Watch Oriental ", "30 at noon", " Oriental News ", and "Tonight"; there are 6 weekly columns with their own characteristics, namely "China Yangtze River Delta", " Twin Cities Story ", " Global Intersection ", "Future Invitation", "Next Stop", "1/7".
Variety Show: Expand the comedy track and innovate the music track
2022 Oriental TV focuses on the "common" concept in the field of drama and variety shows, and mainly promotes seven high-quality tracks of comedy, music, reality shows, lifestyle, culture, large-scale evening parties and TV series. With rich content forms, it accurately provides positive energy spiritual nourishment to the younger generation of different content preferences.
Currently, Oriental TV is expanding its comedy track. There are the first group variety show of Happy Twist " Special Happy Twist ", " Steaming Laughing " that integrates food and comedy, and the cultural IP venture capital program "Start filming! Situational Drama, explores the possibility of fusion of comedy with elements such as games, food, and venture capital.
in " Our Song " and "Chasing the Light! Based on music programs such as "Brother", Oriental TV conducts incremental development on the music track based on category innovation. On the one hand, the innovation of the main musical body is the entire industrial chain music competition variety show "City of Music" gathers 32 excellent musical actors to create a unique musical business card in Shanghai; on the other hand, the exploration of "Music+", the new music workplace reality show "Music Company Business" gathers talented original musicians to join the real music company, and conducts an observation experiment on music dreams and the workplace of inverse .
is aimed at the arrival of Winter Olympics . Sports reality shows are also a major focus of Oriental Satellite TV variety shows, and have launched the reality show "Champion vs. Champion" featuring immersive sports competition. The first cross-border sports reality show "Bengzhu Arrives", mainly based on the Winter Olympics and national athletes, features four major links: opening talk show, popular science experience, championship competition, and championship crowning. It will also bring the derivative program "Winter Olympic Classroom".
In addition to home furnishings "Dream Renovation Home 9", "Speed Renewal Home 2", and food-related "Check in!" In addition to the N generation of the Nth Generation of the Foodie Group 2, there are three new variety shows including "Family Chef Competition", "Domestic Products Trend", and "Perfect Holiday", which unlock more beautiful elements of life.
In the cultural track, focusing on "Jiangnan culture, Shanghai culture , red culture", in addition to classics such as " This is China ", " Time Answers " and "Poetry, Calligraphy and Painting", it also launched a large-scale archaeological documentary "How to Chinese ", creative reading program "Svenerful Jiangnan", and "Textbook + Intergenerational Communication" comprehensive reality show "Let's Go! Chinese Documents and other new categories of cultural programs.
Gala: To create a series of evening parties matrix
Gala, adhering to the concept of "celebrating the festival together", Oriental TV has created a series of evening parties matrix to explore the intersection between Shanghai's local culture and evening party economy from multiple angles. First, there are "Dreams of the East·New Year's Eve Gala" and "Spring Festival Gala" that reflects Shanghai's festival culture and restarts the "New Year's Eve Countdown" project; second, commercial galas that cooperate with brands, "55 Shopping Festival " and "New Year's Eve Festival" that reflects the "Shanghai Shopping" brand, and "Hidden Weibo " and "New Year's Eve Festival" and "Hidden Weibo " cooperation, and jointly launch the "2021 Weibo Night " gala; third, there are derivative galas of variety show IP, including "Our Song·Talk Show Hi Singing Conference", "Old Friends Season Comedy Ceremony" and "Old Friends Season Comedy Comedy"; fourth, hosting the opening and closing ceremonies of " World Skills Competition ", showing the platform's own international vision and pattern in the creation of the evening party.
episodes: Continuing the high-quality strategy
theater track, Oriental TV still takes the route of high-quality dramas with multiple categories, and the passionate blockbusters include "Wujian", " Ice Rain Fire ", " Special Battle Glory ", etc.; urban sentiment include " Great Game ", " Lin Shenjian Lu ", " Our Marriage ", etc.; Peaceful years include " Opponent ", " People's Police ", etc.; lifestyles include " Zeng Shao Nian ", " Overcoming ", "our Superhero", etc. In addition, there are also series such as " Flowers ", "The Next Wave", " Star Han Brilliant ", "County Party Committee Courtyard", "Aerospace Heroes", " Fight Shanghai ".
text/Beijing Youth Daily reporter Zu Weiwei
edited by Liu Jianghua
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