SM Entertainment donates the winning bonus of the Halloween Dressup Competition to provide support funds for independent support to children who have been terminated for protection.
SM Entertainment held the Halloween event "SMTOWN WONDERLAND 2021 - Welcome to SM HALLOWEEN HOUSE" on October 31. The SMTOWN Halloween Party, which has received a warm response every year, was successfully held this year in a non-face-to-face competition.
In this event, SHINee member Wen Liu, NCT DREAM member Chen Le, SUPER JUNIOR member prodigy, aespa member GISELLE, NCT 127 member Taeyoung and Tingyou, Red Velvet member YERI, and WayV member TEN (Li Yongqin) were selected as BEST DRESSER. The winning prize was donated to The Beautiful Foundation in the name of 8 people, and the plan was used to help children who have been terminated to achieve healthy and independent independence.
In addition, SM Entertainment not only donated the EXO "Dancing King" sound source income to The Beautiful Foundation this year, but also supported fashionable schoolbags and fairy tale book production that contain information on cognitive improvement of children that have been terminated, and has been participating in activities to cultivate talents of children that have been terminated, realizing their dreams.
On the other hand, SM Entertainment launched the social contribution brand "SMile" in 2014, and has been actively carrying out social contribution activities that flexibly use SM entertainment content and infrastructure, such as regular employee volunteer service activities, artist talent donation, and Asian and Korean children's music education support.
