"It is said that there is a beautiful divine deer living in the mountains, and no one has ever seen it with his own eyes..." As the dubbing of Dunhuang Research Institute Dunhuang Research Institute Dunhuang Research Institute Dunhuang Shengliang Dunyun Mirrors sounded, the characters on the Dunhuang murals that the audience was originally familiar with also moved. This is the scene in "Dunhuang animation drama" premiered on "Traveling in Dunhuang" on April 13. The new drama is short and concise, which not only continues the original artistic nature of Dunhuang murals, but also adds new elements, making viewers unable to stop.
From the museum's "cloud exhibition" and "virtual exhibition hall" at the beginning of the new crown pneumonia epidemic to the museum's "live broadcast", "Dunhuang animation drama" can be regarded as a new form of "virtual exhibition" that has been accelerated by the epidemic in China Museum , and it also provides a new reference for the joint cooperation of Chinese cultural heritage and animation.
"Dunhuang Animation Drama" series
Starting from April 13, the "Dunhuang Animation Drama" jointly produced by Dunhuang Research Institute, Tencent Pictures and Tencent Animation will premiere on the mini program "Traveling in Dunhuang". There are five episodes: "The Deer and the Speaker", "The Prince's Going to the Sea to Find the Pearl", "Who is the C Position of the Band", "The Benevolent Doctor Saves the Fish", and "The Crime and Punishment of the Five Hundred Robbers". One episode is updated every day, each episode will not exceed 5 minutes. The story is based on the classic murals of Mogao Grottoes. The voice actors for the cartoon include many experts such as Zhao Shengliang, as well as voice actors with well-known roles in Chinese comics IP.
, a form that seems relatively novel in mainland China, has begun to explore museums in Taiwan and Japan very early. Many years ago, the Taipei Palace Museum collected the Lang Shining paintings and related cultural relics elements into a 4K animation "National Treasure Beast Chuang Tianguan", and then launched " National Treasure Mobilization " and so on. The prototypes of the collection of cultural relics such as "black-shading earth dolls" and "pear, mother-of-pearl, gold decorative swords" in the National Museum of Tokyo, Japan have also been included in Japanese comics and mobile games, and are all the rage.
"Education and Entertainment" Dunhuang animation drama is launched
"Dunhuang animation drama" confirms entering the theater page
Open the "Cloud Travel Dunhuang" mini program, and users can enter the viewing page of "Dunhuang animation drama". The series has been updated to episode 3.
The poster of "Divine Deer and the Teller" premiered on April 13 is a spiritual " Nine Color Deer ". Select the poster of the collection and click "Confirm Enter the theater". Then the voice of Zhao Shengliang, the director of the Dunhuang Research Institute, came: "It is said that there is a beautiful divine deer living in the mountains. No one has ever seen it with his own eyes..." On the screen, the characters on the Dunhuang murals that have been silent for thousands of years are moved: the queen encouraged the king to capture the coquettish look, the insidious and treacherous expression of the whistleblower, and the nine-color deer with fairy spirit and spiritual energy are all vivid.
The King and Queen in the Dunhuang animation drama "The Deer and the Stopper"
The Stopper in the Dunhuang animation drama "The Deer and the Stopper"
The Nine-Colored Deer in the Dunhuang animation drama "The Deer and the Stopper"
The Nine-Colored Deer in the Dunhuang animation drama "The Deer and the Stopper"
Judging from the experience of watching the updated animation drama, each episode of the animation drama not only tells an intriguing story in just a few minutes, but is also well-made, which not only continues the original artistic nature of the Dunhuang murals, but also adds new elements, making the viewers unable to stop.
Dunhuang animation dramas all rely on original murals. The image of "The Divine Deer and the Teller" comes from the famous "Nine-Colored Deer" in the Northern Wei Dynasty, Cave 257 of the Mogao Grottoes; "The Prince's Going to the Sea to Seek Pearls" comes from the story of the Prince's Birth Life of Cave 296; "Who Is the Band's C Position" comes from the rebounding pipa in Cave 112 of Mogao Grottoes; "The Rescue of the Fish by the Elders in Cave 417", "The Sin and Punishment of Five Hundred Bands" comes from the Five Hundred Bands in Cave 285 to become Buddhas.
Dunhuang animation drama "The Prince's Going to the Sea to Seek the Pearl"
According to the person in charge of the project team of "Dunhuang Animation Drama", the 5 stories were carefully selected by the project team. "Is the story plasticity strong? Are the murals recorded in full? Is the painting style representative? This is all necessary to be considered. Because there are many stories on Dunhuang murals, if the original story itself is too religious or too niche, it will be difficult for the public to fully perceive its meaning; and from the perspective of the picture, because two-dimensional animations are to be generated in the later stage, the completeness of the murals and the representativeness of the painting style are very high."
Dunhuang murals
Traditional culture and animation are linked to create a "new cultural and creative" model
"Dunhuang Animation Drama" is the latest attempt by the Dunhuang Research Institute and is also a new upgrade after the launch of "Cloud Travel to Dunhuang" on February 20. In fact, the Dunhuang Research Institute started the exploration and sorting of the cultural value of murals as early as 2017, and the interpretation and activation of cultural IP.
2017 In 2019, the Dunhuang Research Institute reached a strategic cooperation with Tencent to jointly launch the "Digital Silk Road" plan, aiming to create a Dunhuang digital cultural protection solution through three levels: the protection and dissemination of cultural relics, the mining and sorting of cultural values, and the interpretation and activation of cultural IP.
Over the past few years, the two sides have successively launched the Dunhuang theme activities of the "Seeking Immortals" mobile game Dunhuang Ancient Music Innovation Competition, Dunhuang Digital Provider, "Honor of Kings" Yang Yuhuan "Meet Feitian" skin, "Dunhuang Poetry Scarf" mini program, etc. World project, promotes Dunhuang culture using games, animation and other methods that young people like.
"Digital Provider" plan in the Cloud Travel Dunhuang mini program, users can re-color the selected murals
February 20, the "Cloud Travel Dunhuang" mini program was launched during the epidemic. The mini program was launched in just 10 days, with a total visit volume exceeding 5 million, and more than 1 million independent visitors.
user re-colored the wall After painting, you can forward social media sharing
A scholar commented in an interview with the media that the first five episodes of "Dunhuang Animation Drama" have been selected from the current context, which can be said to reflect the cultural core of harmony and civilization symbiosis. The theme is selected for characters that the audience has known before, such as the Nine Color Deer, but it has been further deepened. "As a cultural heritage with Chinese characteristics and artistic conception, Dunhuang murals will be linked to the animation form this time, which will provide a new reference for the subsequent inheritance and popularization of Dunhuang culture. "
From the perspective of user experience, the "Cloud Travel Dunhuang" mini program has strong interactivity, fully considering the user experience of young people and the current Internet communication rules. For example, users can not only enjoy Dunhuang animation dramas through the "Cloud Travel Dunhuang" mini program, but also participate in creation, choose stories and characters to try dubbing, or invite others to play roles, cooperate to complete story dubbing and social sharing.
However, the form of combining Chinese traditional culture with animation is considered new in the mainland. Ying, , Taipei Palace Museum, , and Tokyo National Museum in Japan began this exploration very early. For example, "The National Treasure Divine Beasts Break into the Sky Pass" is the first 4K animation of the Palace Museum in Taipei. It uses animation techniques to transform the animals written by Lang Shining into the divine beasts in the film, and presents the beauty of Lang Shining's paintings with high 4K quality.
Taipei Palace Museum's first 4K animation "The National Treasure Divine Beasts Break into the Sky Pass"
Another "National Treasure Mobilization" It is a 3D animated film with rich cultural relics as the story theme. The protagonists in the film include national treasure-level cultural relics such as baby pillow, jade vanishing evil spirits, jade duck, etc. The theme is to describe how the three protagonists find the entire tense and exciting journey of the katyd flying away from the jade cabbage.
Japan's Tokyo National Museum's collection of cultural relics "blindrical earth dolls" and "pear ground mother-of-pearl gold decorative sword" have also been included in Japanese comics and mobile games, and are all the rage.
"virtual exhibition of the museum that has been accelerated by the epidemic "
"Cloud Travel Dunhuang" mini program and "Dunhuang Animation Drama" were launched one after another during the epidemic. Obviously, there are both coincidences and accelerated launch due to the epidemic. At the beginning of 2020, due to the impact of the "new crown pneumonia" epidemic, six grottoes under the jurisdiction of the Dunhuang Research Institute were temporarily closed. "During the Spring Festival, we quickly assembled staff and collaborated with Tencent to race against time, so that people can "travel" Dunhuang by staying at home and moving their fingertips, and obtain exclusive mural stories and witty words that integrate the wisdom of the ancients every day. "Zhao Shengliang said.
Nine-story building of Mogao Grottoes in Dunhuang
In this special period, in order to prevent the spread of the new coronavirus epidemic, museum closures have occurred at home and abroad, exhibitions have been postponed, and art fairs have been cancelled. The cultural and artistic circles have turned the front line online, added digital content, and kept in touch with the audience on the Internet.From the initial "cloud exhibition" and "virtual exhibition hall", to open shared audio and other online resources, to the later major museums have started live broadcasts, and even the current "Dunhuang animation drama" can be regarded as an extension of this form. For those who have been staying at home for several months, the acceptance of this new form of "virtual exhibition" is also increasing.
Dunhuang
To a certain extent, the epidemic has only accelerated the digital display of Chinese museums. The reason why major cultural and museum institutions can respond quickly and launch online digital resources with both quantity and quality in the short term is closely related to the digital construction that various museums have already started. In other words, behind this is the support of the accumulated digital resources of each museum.
, and Dunhuang Research Institute can be regarded as one of the earliest cultural and museum institutions to launch digital construction in China. As early as the 1990s, the Dunhuang Research Institute cooperated with international and domestic research institutes to explore the Dunhuang digital project.
recognizes the QR code in the picture, and visit " Digital Dunhuang "
According to Zhao Shengliang, the "Digital Dunhuang" resource library was officially launched in 2016. The Dunhuang Research Institute provides free high-definition digital images and panoramic roaming of Dunhuang Grottoes for the first time to the world. Since its launch, there have been more than dozens of web pages in the country, with a total of more than 7 million visits. They have been applied in Dunhuang academic research, exhibitions, art copying, education and other fields, and have achieved good social response.
"The digital Dunhuang project is not only used to store Dunhuang grottoes data, but can also use these digital resources to widely carry out art exhibitions, online dissemination, etc., to promote a new model of tourism opening up. It will also play its special display role during this year's new coronavirus epidemic." Zhao Shengliang said in his recent article "Thoughts on the Development of Cultural Heritage Science and Technology in the New Era".
