Source: Red Star News
(Original title: It is rumored that Panda Live has gone bankrupt and liquidated. The anchor live broadcast homepage says goodbye: The last shift station)
On March 7, after the Red Star News reporter opened the homepage of Panda Live, he instantly felt the "tragic" emotions of the anchors.
"Gathering and separation are sometimes, see you next world", "Panda's last live broadcast", "I'm going to say goodbye"... The titles of live broadcast rooms occupy the homepage, such as the pianists who played until the last moment in "Titanic", these anchors claim to "stop the last shift".
traces back to the previous day. On March 6, news about Panda Live's upcoming liquidation and closing the server spread wildly. In addition, it was revealed that on March 18, Panda Live will close the server and pay a unified half-month salary. However, as of the time of publication by Red Star News, Panda Live has no response to this.
"Either this month or next month, Panda will be unable to hold on anymore, and the entire industry knows it." A senior insider in the live broadcast industry told Red Star News reporters. What's wrong with Panda Live?
What's wrong with Panda Live?
executive resigned and revealed that "bankruptcy liquidation"
In the past two days, news about "Panda Live is Cold" has been heard everywhere on the Internet.
"A platform filed for bankruptcy this month and basically closed the server on the 18th." According to the Weibo content released by "Live Broadcasting Station Bar" on March 6, a person who claimed to be a Panda Live employee told him that this platform is Panda Live, and Panda Live has entered the bankruptcy liquidation stage. At 18:40 on March 7, "Live Broadcast Bar" posted on Weibo again, saying that "it has been officially announced that Panda Live will be suspended at 12 noon tomorrow..."
On March 7, a reporter from Red Star News opened the homepage of Panda Live and is still in normal operation. But the live broadcast rooms of anchors are mostly titled "Gathering and separation will eventually happen, see you next world", "Panda's last live broadcast", "I'm going to say goodbye" and other words.
According to the Weibo of "Live Broadcasting Dianba", Panda Live has entered bankruptcy liquidation and has posted screenshots of multiple group chat records. Screenshots show that all Jinhua branch were dissolved, customer service had resigned on Monday, with only review left, and all will be resigned on the 15th, and employees will be compensated for half a month's salary. In addition, a staff member of Panda Live also forwarded the recruitment news for Huya Live in the employee group "Panda Kick Wei", "All positions are welcome to join".
Panda anchor "Erxi EX" reposted the above Weibo and commented that "I knew it in February, and I have been holding it in my mind."
A day after the news of "Panda Live Bankruptcy Liquidation" fermented, Panda Live's official Weibo account "Panda Live" also posted a Weibo at 22:06 on March 6, "Tell me, let's talk." The official Weibo of League of Legends commented below, saying, "I feel so sad after reading the message, come on."
As of the time of publication by Red Star News reporters, no official response from Panda Live has been received. However, Red Star News learned from people close to Panda Live that former Panda Vice President Zhuang Minghao has indeed resigned for several days.
Whose Panda Live?
Wang Sicong founded and 360 entered
Whose Panda Live? Three years ago, the answer to this question was undoubtedly "Wang Sicong".
Panda Live was officially launched in September 2015. It is a barrage video live broadcast website founded by Shanghai Panda Interactive Entertainment Culture Co., Ltd. (hereinafter referred to as "Panda Interactive Entertainment"). The founder and chairman are Wang Sicong, and the legal representative is Long Fei.
day eye check information shows that Wang Sicong Yijunyu (Huzhou) Cultural Development Center holds 40.07% of Panda Interactive Entertainment's shares, making him the largest shareholder. Beijing Qihoo Technology Co., Ltd. (hereinafter referred to as "Qihoo Technology") holds 19.35% of the shares of Panda Interactive Entertainment and is its second largest shareholder. Beijing Qihoo is a wholly-owned subsidiary of Sanlior Technology Co., Ltd., which is also a wholly-owned subsidiary of the listed company Sanlior Safety Technology Co., Ltd. (601360.SH, hereinafter referred to as "360").
It is reported that Qihoo Technology participated in Panda Live's A round of financing, and then made a strategic investment in it alone. During the A round of financing, Panda Live's valuation was RMB 2.407 billion, and the investor acquired 27% of Panda Live's shares at RMB 650 million. In the subsequent strategic financing, 360 did not disclose the investment amount and the proportion of shares obtained.
In June 2018, news of Panda Live's tight capital chain and Wang Sicong's withdrawal of capital frequently spread, but according to Interface News, people familiar with Panda Live revealed that at the end of 2018, Panda Live had begun to think of a restructuring plan, but so far, Wang Sicong still holds shares of Panda Live, and has not sold or transferred them to other investors.
The second half of the live broadcast industry quietly came?
Red Star News reporter found that in 2016, the live broadcast industry had an explosive rise, and there were as many as thousands of platforms on PC and mobile. Among the game content live broadcast platforms, Panda Live once divided into three parts with Douyu Live and YY Live . Huya Live, which is independent from YY, is also the leading product of the live broadcast platform.
iMedia Consulting report shows that in the fourth quarter of 2018, on the PC side, YY Live, Douyu Live, and Panda Live ranked in the top three on the average daily active users; on the mobile side, Douyu Live, Huya Live, and Panda Live were ranked in the top three.
But at the same time, in 2018, the growth rate of user scale in the entire live broadcast industry further slowed down, with a growth rate of 14.57%. With the rise of the short video industry, many industry insiders believe that in 2018, the second half of the live broadcast industry came quietly.
According to the data from iMedia Consulting above, the growth rate of live broadcast users further slowed down in 2018, but in fact, there is still a growth rate of 14.57%. Compared to "the trend has passed", industry insiders use "entering the mature stage" to describe the live broadcast industry more.
In addition to the competition of old live broadcast platforms, there are still new platforms entering the field of game live broadcasts. ByteDance, the old rival of the "Tencent" will naturally not be absent. Not only does its Xigua Video have a live broadcast area, but its top short video product, , Douyin , has also enabled the live broadcast function.
"Most live broadcast platforms are still not profitable. Whether they can solve the capital problem well is still a problem that platforms are always concerned about." The above-mentioned industry insiders analyzed to the Red Star News reporter.
