Photo provided by the interviewee
Xinmin Evening News (Reporter Jin Minyi) The highly anticipated fifth CIIE is about to open, and the first batch of exhibits have entered the venue smoothly yesterday. The reporter learned from the comfort technology company SKECHERS Skecher that as an old friend of the CIIE, Skecher will take the theme of "Exploring Comfort Footprints" this year with the theme of "Exploring Comfort Footprints" and will go to the CIIE's appointment with ace comfort technology and its first-time products, presenting various achievements in the Chinese market for 15 years.
This year, Skecher Exhibition Hall is located in the 5.1 Consumer Products Exhibition Hall, with a booth area of 504 square meters, the highest in history. The booth design is mainly based on a smooth curved design, connecting the past, present and future of the Skecher brand, and showing the shoes and clothing products that meet the needs of consumers of all ages in different stages and scenarios.
This year, the sports goods exhibition area is themed "Sports Technology Empowers Healthy and Sustainable Life". To this end, Skecher made his debut with "Comfort Technology" to interpret the changes brought to life by technology. The "flash-through technology" that releases both hands, bubble technology with a sense of flicking and comfortable feeling, double thick sole double cushioning technology, fast moisture absorption technology, warm and warm technology, memory insoles, and foot arch support technology that easily fits the foot shape, will all appear on the CIIE stage. In addition, many children's product technologies such as soft zero-pressure children's memory insoles, shock-absorbing and rebounding Glide-Step, anti-slip grip Gotrail, flexible bendable Goflex, Skech-Air air cushion cushioning technology, and "S-remix sound-sensing flash light technology" will also meet with exhibitors.
It is worth mentioning that at this CIIE, Skech will also launch the "Shoes Rent and Change Shoes" service, allowing visitors to visit the exhibition comfortably with the support of technology. In terms of new products, Skecher will debut the D'Lites Hyper Burst bubble panda shoes worldwide at the CIIE this time, and will debut the Speed Beast running shoes in Asia.
In the 15 years since entering the Chinese market, Skecher has witnessed China's economic development, benefited from the national fitness policy, walked with the development of China's sports industry, and continued to innovate in the field of comfort technology. Skecher's strong investment in the CIIE also demonstrates his trust in the CIIE platform and his determination to deepen his cultivation in the Chinese market.
