Since the beginning of 1999, Guotai has been rooted in Guizhou and based on Renhuai . It has been persistent for a long time. It has been friends with time and seriously made a bottle of good wine.
For more than 20 years, Guotai has always adhered to long-termism, adhered to strategic determination, and unswervingly followed the path of high-quality development led by quality-based brands. In 2021, Guotai achieved sales of over 10 billion yuan and brand value of over 10 billion yuan, and entered the camp of China's wine industry's 10 billion yuan wine company.
Looking back on the past, analyzing the growth code of China Taiwan, and finding that keywords such as developing enterprises and enriching the people, inheritance and innovation, development and ecology are the "golden keys" to promote their development.
is based on the new era and plans new developments. This year, Guotai has embarked on a new journey of creating a new famous Chinese wine.
adheres to excellent quality and writes a new chapter in promoting enterprises and enriching the people
On October 4th this year, an event with the theme of "quality" was held in Guotai Distillery, Maotai Town.
hours to Double Ninth Festival, the red water is pure, the sky is clear, and the red grains are harvested, just meet the requirements of brewing good wine for water quality, raw materials and climate. Double Ninth Festival Xiasha is the starting point of life of sauce wine , and it also determines the yield and quality of base wine throughout the year. Every year on the Double Ninth Festival, Guotai will grandly hold a meeting on Xiasha production and production quality oath-taking, start the hard work and expectations of the new production year, and strengthen the people of Guotai's pursuit of "quality is the nature, and quality survives" of "quality is the realm" career. So far, the National Taiwan Taiwan has held a quality oath-taking meeting for five consecutive years.
It is understood that this year, the production of sand in the lower level of China has achieved a further leap in the total volume, with an annual output of 7,000 tons. Currently, it has four production bases: Guotai Liquor Industry , Guotai Winery, Guotai Huai Liquor and Guotai Maoyuan, and plans to produce 56,000 tons of authentic Daqu sauce-flavored liquor annually.
(Four production bases of Guotai)
This year, Guotai proposed and practiced "creating a new famous wine in China". According to Guotai's plan, starting this year, Guotai will take two steps in the next 30 years, spend 10 years to build a new famous Chinese wine, and then spend 20 years of continuous struggle to strive to become a famous Chinese wine. Taiwan is well aware that in this new journey, the foundation is a solid support for quality and production capacity.
20 years, Guotai has taken "creating modern healthy liquor and innovating modern drinking culture" as its original intention, and strives to contribute a bottle of good wine to consumers and provide dealers with a bottle of good wine to sell, strive to create jobs, strive to build a company and benefit the people.
The development of Guotai can be divided into four stages:
1999 to 2007, Guotai focused on brewing and storing wine, but did not sell wine, and invested without asking for returns. It was called the "Guizhou Guotai phenomenon" by the industry at that time;
2008 to 2012, Guotai established the brand positioning of "Guizhou Guotai Liquor·Sauce Flavor New Lead Show", and the sales scale and brand value ushered in the first round of rapid development;
From 2013 to 2015, during the period of in-depth adjustment of the industry, Guotai has not reduced grain investment, employees have not been laid off, salary has not been reduced, and production has been expanded. With the spirit of secondary entrepreneurship, Guotai Winery has increased investment in Guotai Winery, systematically promotes intelligent brewing innovation, and continues to put into production and expand capacity;
Since 2016, Guotai has continued to improve quality, expand production capacity, expand market, fine network, strengthen brand, and lay a foundation, and has entered a track of continuous rapid and healthy development.
While pursuing its own development, China and Taiwan actively coordinate the common development of industries in the region, link up the upstream and downstream, connecting upstream agricultural planting, midstream liquor brewing, downstream liquor distribution, and end liquor consumption to jointly improve the quality of industry development.
Grain planting base can be said to be the "first workshop" of brewing companies. The Maotai Town authentic Daqu sauce-flavored wine brewed by Guotai. The important raw material is the authentic local red tassel glutinous sorghum in Guizhou. In recent years, Guotai has built 200,000 mu of high-standard red grain bases in 8 cities and counties including Zunyi , Southwest Guizhou , Anshun and other places. By deepening the strategic cooperation with the planting base, China and Taiwan actively integrate into the overall pattern of rural revitalization, feed back and link up local industrial chains, creating development opportunities for upstream farmers and various supporting industries, and contributing to help urban and rural revitalization and industrial upgrading.
In addition, in terms of product packaging, the State-owned Taiwan responded to the call of the Guizhou Provincial Party Committee and the Provincial Government, focusing on improving the layout of packaging material suppliers in Guizhou Province, reducing corporate transportation costs, and reducing atmospheric pollution caused by transportation. As early as 2020, the packaging matching rate in Guizhou Province of Guotai had reached more than 80%.
Building a company and benefiting the people is the responsibility and belief engraved in the bones of the State Taiwan. Guotai has won the titles of National Advanced Private Enterprise in Employment and Social Security, Advanced Enterprise in Rewarding Society, Top Ten Excellent Enterprises in Poverty Alleviation and Poverty Alleviation and Education, and Guizhou Province's Five-star Enterprise in fulfilling social responsibilities.
stick to the wisdom of nature and take the path of new industrialization
During the 14th Five-Year Plan period, Guizhou regards accelerating the promotion of new industrialization as the top priority of high-quality economic development. As one of Guizhou's top ten industrial industries, liquor is particularly important to take the path of new industrialization.
As the second largest brewing enterprise in Maotai Town, Guotai has strengthened the transformation and upgrading of the traditional brewing industry on the basis of adhering to the intelligent brewing of nature and inheriting traditional craftsmanship, and has made certain progress. It is fully promoting the advancement of traditional brewing to intelligent brewing. Through intelligent brewing, we strive to make the batch quality of Guotai Liquor more stable and constant.
In the process of promoting intelligent brewing, Taiwan has always insisted that the core technology of traditional brewing remains unchanged, and with the help of modern scientific and technological achievements, it continues to strengthen the digital analysis of traditional experience and cracks the technical essence of traditional brewing technology. In the words of Guotai, it means adhering to tradition and not sticking to the past, and scientific innovation remains unrestricted, that is, the core technology remains unchanged, and external scientific innovation is innovated.
From 1999 to 2010, Guotai strictly adhered to the authentic Daqu sauce-flavored brewing process in Maotai Town, and continued to accumulate technical parameters of each major process link. The "precipitation" of time and the accumulation of experience have laid a solid foundation for the scientific exploration of intelligent brewing in Taiwan.
Since 2011, after more than 10 years of exploration and 5 iterations and upgrades, China Taiwan has promoted manual choreography to mechanical choreography, artificial brewing to mechanization and automation, and is fully implementing intelligent brewing, and promoting traditional storage methods to digital intelligent wine storage.
(Central Control Room of the First Workshop of Guotai Winery)
At present, Guotai has 4 production bases: Guotai Wine Industry, Guotai Winery, Guotai Huai Liquor and Guotai Maoyuan. In the first workshop of Guotai Winery winemaking, there is no sight of workers sweating profusely with shovels in their hands. The production links such as entering and exiting the cellar, putting steamers, drying, and receiving wine are all given intelligent "gene".
or above steamer as an example, the Guotai steamer robot simulates the standard of the traditional artificial steamer loading process. Through infrared temperature measurement technology, based on the principles of "see steam pressure mash" and "light, loose, thin, accurate, dispersed, uniform and flat", the temperature steamer loading is realized. At the moment when the surface of the lees is steaming, sprinkle out the lees to achieve the data-based simulation of "see the steam pressure mash".
After long-term tracking and comparison of the two production methods of traditional brewing and intelligent brewing, Guotai found that intelligent brewing can produce wine more efficiently and good wine, and the product quality is more stable and controllable. Moreover, the intensity of heavy physical labor among workers has dropped significantly, resources are more conserved, and environmental protection effects are more optimized.
data is the best evidence: compared with traditional brewing, the application of the Guotai intelligent brewing system can save 60% of land resources, 77% of water, and 224% of natural gas, greatly improving land use rate and reducing energy consumption.
With the spirit of "adhering to tradition and scientific innovation" and the courage to "dare to be the first", Guotai took the lead in actively exploring intelligent brewing in liquor, achieving fruitful breakthroughs in phased results, and setting an example for the improvement of intelligent reform of the liquor industry. Industry managers and experts believe that it is relatively early to promote digital empowerment, green intensive and intelligent brewing in the field of sauce-flavored liquor, and it is also relatively fast.
In the future, the goal of China-Taiwan's efforts is to accelerate the formation of a new model of high-quality development led by intelligent brewing, promote the traditional food brewing industry to a modern biological industry, and move from a traditional industry with heavy physical strength, high energy consumption, and a certain degree of resource waste to a new industry with people-oriented, resource-intensive and environmentally friendly high-quality development.
adheres to the ecological bottom line and protects green waters and green mountains
ecological priority and green development.
Since the beginning of 1999, Guotai has been rooted in Guizhou and based on Renhuai . It has been persistent for a long time. It has been friends with time and seriously made a bottle of good wine.
For more than 20 years, Guotai has always adhered to long-termism, adhered to strategic determination, and unswervingly followed the path of high-quality development led by quality-based brands. In 2021, Guotai achieved sales of over 10 billion yuan and brand value of over 10 billion yuan, and entered the camp of China's wine industry's 10 billion yuan wine company.
Looking back on the past, analyzing the growth code of China Taiwan, and finding that keywords such as developing enterprises and enriching the people, inheritance and innovation, development and ecology are the "golden keys" to promote their development.
is based on the new era and plans new developments. This year, Guotai has embarked on a new journey of creating a new famous Chinese wine.
adheres to excellent quality and writes a new chapter in promoting enterprises and enriching the people
On October 4th this year, an event with the theme of "quality" was held in Guotai Distillery, Maotai Town.
hours to Double Ninth Festival, the red water is pure, the sky is clear, and the red grains are harvested, just meet the requirements of brewing good wine for water quality, raw materials and climate. Double Ninth Festival Xiasha is the starting point of life of sauce wine , and it also determines the yield and quality of base wine throughout the year. Every year on the Double Ninth Festival, Guotai will grandly hold a meeting on Xiasha production and production quality oath-taking, start the hard work and expectations of the new production year, and strengthen the people of Guotai's pursuit of "quality is the nature, and quality survives" of "quality is the realm" career. So far, the National Taiwan Taiwan has held a quality oath-taking meeting for five consecutive years.
It is understood that this year, the production of sand in the lower level of China has achieved a further leap in the total volume, with an annual output of 7,000 tons. Currently, it has four production bases: Guotai Liquor Industry , Guotai Winery, Guotai Huai Liquor and Guotai Maoyuan, and plans to produce 56,000 tons of authentic Daqu sauce-flavored liquor annually.
(Four production bases of Guotai)
This year, Guotai proposed and practiced "creating a new famous wine in China". According to Guotai's plan, starting this year, Guotai will take two steps in the next 30 years, spend 10 years to build a new famous Chinese wine, and then spend 20 years of continuous struggle to strive to become a famous Chinese wine. Taiwan is well aware that in this new journey, the foundation is a solid support for quality and production capacity.
20 years, Guotai has taken "creating modern healthy liquor and innovating modern drinking culture" as its original intention, and strives to contribute a bottle of good wine to consumers and provide dealers with a bottle of good wine to sell, strive to create jobs, strive to build a company and benefit the people.
The development of Guotai can be divided into four stages:
1999 to 2007, Guotai focused on brewing and storing wine, but did not sell wine, and invested without asking for returns. It was called the "Guizhou Guotai phenomenon" by the industry at that time;
2008 to 2012, Guotai established the brand positioning of "Guizhou Guotai Liquor·Sauce Flavor New Lead Show", and the sales scale and brand value ushered in the first round of rapid development;
From 2013 to 2015, during the period of in-depth adjustment of the industry, Guotai has not reduced grain investment, employees have not been laid off, salary has not been reduced, and production has been expanded. With the spirit of secondary entrepreneurship, Guotai Winery has increased investment in Guotai Winery, systematically promotes intelligent brewing innovation, and continues to put into production and expand capacity;
Since 2016, Guotai has continued to improve quality, expand production capacity, expand market, fine network, strengthen brand, and lay a foundation, and has entered a track of continuous rapid and healthy development.
While pursuing its own development, China and Taiwan actively coordinate the common development of industries in the region, link up the upstream and downstream, connecting upstream agricultural planting, midstream liquor brewing, downstream liquor distribution, and end liquor consumption to jointly improve the quality of industry development.
Grain planting base can be said to be the "first workshop" of brewing companies. The Maotai Town authentic Daqu sauce-flavored wine brewed by Guotai. The important raw material is the authentic local red tassel glutinous sorghum in Guizhou. In recent years, Guotai has built 200,000 mu of high-standard red grain bases in 8 cities and counties including Zunyi , Southwest Guizhou , Anshun and other places. By deepening the strategic cooperation with the planting base, China and Taiwan actively integrate into the overall pattern of rural revitalization, feed back and link up local industrial chains, creating development opportunities for upstream farmers and various supporting industries, and contributing to help urban and rural revitalization and industrial upgrading.
In addition, in terms of product packaging, the State-owned Taiwan responded to the call of the Guizhou Provincial Party Committee and the Provincial Government, focusing on improving the layout of packaging material suppliers in Guizhou Province, reducing corporate transportation costs, and reducing atmospheric pollution caused by transportation. As early as 2020, the packaging matching rate in Guizhou Province of Guotai had reached more than 80%.
Building a company and benefiting the people is the responsibility and belief engraved in the bones of the State Taiwan. Guotai has won the titles of National Advanced Private Enterprise in Employment and Social Security, Advanced Enterprise in Rewarding Society, Top Ten Excellent Enterprises in Poverty Alleviation and Poverty Alleviation and Education, and Guizhou Province's Five-star Enterprise in fulfilling social responsibilities.
stick to the wisdom of nature and take the path of new industrialization
During the 14th Five-Year Plan period, Guizhou regards accelerating the promotion of new industrialization as the top priority of high-quality economic development. As one of Guizhou's top ten industrial industries, liquor is particularly important to take the path of new industrialization.
As the second largest brewing enterprise in Maotai Town, Guotai has strengthened the transformation and upgrading of the traditional brewing industry on the basis of adhering to the intelligent brewing of nature and inheriting traditional craftsmanship, and has made certain progress. It is fully promoting the advancement of traditional brewing to intelligent brewing. Through intelligent brewing, we strive to make the batch quality of Guotai Liquor more stable and constant.
In the process of promoting intelligent brewing, Taiwan has always insisted that the core technology of traditional brewing remains unchanged, and with the help of modern scientific and technological achievements, it continues to strengthen the digital analysis of traditional experience and cracks the technical essence of traditional brewing technology. In the words of Guotai, it means adhering to tradition and not sticking to the past, and scientific innovation remains unrestricted, that is, the core technology remains unchanged, and external scientific innovation is innovated.
From 1999 to 2010, Guotai strictly adhered to the authentic Daqu sauce-flavored brewing process in Maotai Town, and continued to accumulate technical parameters of each major process link. The "precipitation" of time and the accumulation of experience have laid a solid foundation for the scientific exploration of intelligent brewing in Taiwan.
Since 2011, after more than 10 years of exploration and 5 iterations and upgrades, China Taiwan has promoted manual choreography to mechanical choreography, artificial brewing to mechanization and automation, and is fully implementing intelligent brewing, and promoting traditional storage methods to digital intelligent wine storage.
(Central Control Room of the First Workshop of Guotai Winery)
At present, Guotai has 4 production bases: Guotai Wine Industry, Guotai Winery, Guotai Huai Liquor and Guotai Maoyuan. In the first workshop of Guotai Winery winemaking, there is no sight of workers sweating profusely with shovels in their hands. The production links such as entering and exiting the cellar, putting steamers, drying, and receiving wine are all given intelligent "gene".
or above steamer as an example, the Guotai steamer robot simulates the standard of the traditional artificial steamer loading process. Through infrared temperature measurement technology, based on the principles of "see steam pressure mash" and "light, loose, thin, accurate, dispersed, uniform and flat", the temperature steamer loading is realized. At the moment when the surface of the lees is steaming, sprinkle out the lees to achieve the data-based simulation of "see the steam pressure mash".
After long-term tracking and comparison of the two production methods of traditional brewing and intelligent brewing, Guotai found that intelligent brewing can produce wine more efficiently and good wine, and the product quality is more stable and controllable. Moreover, the intensity of heavy physical labor among workers has dropped significantly, resources are more conserved, and environmental protection effects are more optimized.
data is the best evidence: compared with traditional brewing, the application of the Guotai intelligent brewing system can save 60% of land resources, 77% of water, and 224% of natural gas, greatly improving land use rate and reducing energy consumption.
With the spirit of "adhering to tradition and scientific innovation" and the courage to "dare to be the first", Guotai took the lead in actively exploring intelligent brewing in liquor, achieving fruitful breakthroughs in phased results, and setting an example for the improvement of intelligent reform of the liquor industry. Industry managers and experts believe that it is relatively early to promote digital empowerment, green intensive and intelligent brewing in the field of sauce-flavored liquor, and it is also relatively fast.
In the future, the goal of China-Taiwan's efforts is to accelerate the formation of a new model of high-quality development led by intelligent brewing, promote the traditional food brewing industry to a modern biological industry, and move from a traditional industry with heavy physical strength, high energy consumption, and a certain degree of resource waste to a new industry with people-oriented, resource-intensive and environmentally friendly high-quality development.
adheres to the ecological bottom line and protects green waters and green mountains
ecological priority and green development.
As we all know, Maotai Town is so big, with so many resources, and the environment carrying capacity is also limited. How to use limited land to create more and higher value while protecting the ecological environment?
Guotai is clearly aware that in the past, the old path of achieving development relying on a large amount of investment in land, water, human resources and other resource factors was increasingly unsustainable, and it is necessary to take the path of intensive and green development.
Traditional sauce wine brewing cellar, stall drying, wine reception and other links are all completed on the same floor, and the factory layout is tiled. Guotai’s workshop design concept is to “request space from the air and area from the underground”, and to build a three-dimensional workshop through innovative design. Taking Guotai Winery’s first winemaking workshop as an example, the overall structure is five floors, the first floor on the ground is the upper steamer area, the cellar area and the wine receiving area. The ingredients, accumulation and fermentation, and drying are distributed in the second to fourth floors in turn.
(Guotai 200,000 mu of red tassel glutinous sorghum has a bumper harvest)
In Guotai Winery winemaking area, there are a total of ten workshops, and the production capacity of each workshop is 21,000 tons; in the wine storage and packaging area, there are 6 wine warehouses, each of which can store 10,000 tons of wine; there are also three-layer fully intelligent packaging workshops with a capacity of 50,000 tons of wine, three-dimensional dense packaging material warehouses and finished products temporary storage warehouses. In other words, the supporting capacity of 10,000 tons and 60,000 tons of wine storage capacity have been achieved on the 350 acres of land of Guotai Winery. To achieve the same production capacity, traditional soy sauce wine brewing requires supporting land of 800 to 1,000 mu.
If intensive design is the innovation of Guotai, then the protection of the ecological environment reflects Guotai's responsibility and responsibility. In the sauce-flavored liquor industry, the main factors affecting environmental protection are water, solid, liquid and gas. For a long time, Taiwan has been striving to carry out scientific and technological innovations in water circulation system , saving electrical energy, etc., and strengthen the protection of the ecological environment with an attitude of "respect nature and respecting the ecology".
According to a relevant person in charge of Guotai, taking sewage treatment as an example, the sewage in the factory mainly includes flushing water, cellar bottom water, pot bottom water, cellar mud water, cooling water, boiler water and domestic sewage after recycling. Guotai has achieved "seven water continuous treatment and six hydration integration" through changing pools, energy, pipes, and cellars.
On June 21, 2021, Guotai won the "AAAAA Ecological Brewing Enterprise Title" in Guizhou; in January 2022, Ministry of Industry and Information Technology announced the 2021 green manufacturing list, which was on the list of Guotai. Taiwan’s years of efforts in ecological and environmental protection are gradually gaining high recognition from all walks of life.
Guotai Liquor Group Chairman Yan Xijun once said: "Guotai Liquor is a natural and intelligent brew, thanks to the unique ecological environment of Maotai Town. Only by protecting the ecological environment like protecting the eyes and continuously improving the industrial ecological level of Maotai Town can we have a better future."
"The factory is in the scenery, the scenery is in the factory, the wine is in the green, and the beauty is in the heart. Let consumers have a journey to Guotai and become a lifelong intoxicating enjoyment." This is Guotai's pursuit. Industry insiders believe that "only the construction of a full ecological system from various aspects such as environment, environmental protection to raw material technology is the future of Chinese liquor."
30 two steps in 30 to create a new famous liquor in China
In January this year, the Xinguofa Document No. 2 was issued, which clearly proposed to give full play to the advantages of the origin and main production area of the Chishui River basin sauce-flavored liquor , and build an important liquor production base in the country, which put forward higher requirements for the company's product quality, brand building, social responsibility, and corporate governance.
In the past ten years, Guotai has entered the development stage of "Guizhou Guotai Wine·Sauce Flavor New Leading Show" to the "Great Country Shope Flavor·Sauce Flavor" period. With the realization of the brand value of 10 billion yuan in sales and 100 billion yuan in 2021, based on the new stage and planning new development, Guotai has proposed the new goal of "creating a new famous Chinese wine" and embarking on a new journey.
(Guotai Winery)
Starting this year, Guotai plans to take two steps in the next 30 years: the first step is to learn from the role models of famous wines in 10 years, establish the connotation system of China's new famous wines from the aspects of industrial ecology, intelligent brewing, health orientation, cultural leadership, model innovation, etc., and build Guotai into China's new famous wines; the second step is to enter the Forest of Chinese famous wines after 20 years of continuous struggle.
The new era, calling for new famous wines, a better life, and new famous wines are needed.Guotai has initially built the connotation system of "China's new famous wine" from five dimensions.
——Adhere to concept innovation and create a good industrial ecology. Implementing the new development concept of , Guotai creates modern healthy liquor, innovates modern drinking culture, pursues the same origin of heaven and earth, adheres to the connotation system of brewing Guotai fine wine in intelligence, advocates the values of people-oriented and honesty, and achieves ecological friendship, green environmental protection, and harmonious development between man and nature.
——Adhere to technological innovation and strive to build an intelligent brewing system. Guotai uses digital analysis of traditional skills, intelligently reproduces artificial craftsmen, and standardizes continuously improves quality.
——Adhere to scientific research and innovation, and strive to convey the orientation of healthy drinking. Guided by consumer demand and improving quality and helping a better life as the primary goal, National Taiwan Affairs Bureau has vigorously carried out scientific research and development, constantly solving basic and major scientific problems that affect health and flavor, and advocate and practice healthy drinking and civilized drinking.
——Adhere to cultural innovation and strive to spread the wine culture in the new era. Based on long-term thinking on wine culture, Guotai proposed that the core cultural connotation of wine is "connection" and wine has "four connections". Guotai established the idea of "connection", and used the three talents of heaven, earth and man to take the form, to connect the way of heaven, the way of earth, and the way of human beings, to understand life, and to connect with the way.
——Adhere to model innovation and strive to build a good business ecosystem. China-Taiwan deepens the three-level nine-level market network system for strategic cooperative partners, partner platform merchants, and specialty store merchants, and promotes the replication and promotion of China-Taiwan digital and intelligent sharing experience platform. Building a community of shared future, community of interests and values for China's new famous wines is an inherent requirement for China to drive the industrial chain and drive the development of industrial cluster , and it is also the industry responsibility of China to be a key enterprise in the region.
The new era calls for new famous wines, and the new era creates new famous wines. By creating famous wines in the new era and forging new era brands, Guotai is gradually becoming a contributor to production area construction, a practitioner of ecological brewing, a promoter of quality upgrades, a demonstration of healthy drinking, and an empowerer of cultural heritage, and becoming the culmination of the economic, cultural and spiritual values of the liquor industry in the new era.
This article comes from the financial world information
Guotai has initially built the connotation system of "China's new famous wine" from five dimensions.——Adhere to concept innovation and create a good industrial ecology. Implementing the new development concept of , Guotai creates modern healthy liquor, innovates modern drinking culture, pursues the same origin of heaven and earth, adheres to the connotation system of brewing Guotai fine wine in intelligence, advocates the values of people-oriented and honesty, and achieves ecological friendship, green environmental protection, and harmonious development between man and nature.
——Adhere to technological innovation and strive to build an intelligent brewing system. Guotai uses digital analysis of traditional skills, intelligently reproduces artificial craftsmen, and standardizes continuously improves quality.
——Adhere to scientific research and innovation, and strive to convey the orientation of healthy drinking. Guided by consumer demand and improving quality and helping a better life as the primary goal, National Taiwan Affairs Bureau has vigorously carried out scientific research and development, constantly solving basic and major scientific problems that affect health and flavor, and advocate and practice healthy drinking and civilized drinking.
——Adhere to cultural innovation and strive to spread the wine culture in the new era. Based on long-term thinking on wine culture, Guotai proposed that the core cultural connotation of wine is "connection" and wine has "four connections". Guotai established the idea of "connection", and used the three talents of heaven, earth and man to take the form, to connect the way of heaven, the way of earth, and the way of human beings, to understand life, and to connect with the way.
——Adhere to model innovation and strive to build a good business ecosystem. China-Taiwan deepens the three-level nine-level market network system for strategic cooperative partners, partner platform merchants, and specialty store merchants, and promotes the replication and promotion of China-Taiwan digital and intelligent sharing experience platform. Building a community of shared future, community of interests and values for China's new famous wines is an inherent requirement for China to drive the industrial chain and drive the development of industrial cluster , and it is also the industry responsibility of China to be a key enterprise in the region.
The new era calls for new famous wines, and the new era creates new famous wines. By creating famous wines in the new era and forging new era brands, Guotai is gradually becoming a contributor to production area construction, a practitioner of ecological brewing, a promoter of quality upgrades, a demonstration of healthy drinking, and an empowerer of cultural heritage, and becoming the culmination of the economic, cultural and spiritual values of the liquor industry in the new era.
This article comes from the financial world information
