In the mobile processor market, the high-end market includes Qualcomm, the low-end market includes Spanishun and other domestic companies, and MeTek is under pressure. In 2015, everyone had an image of MediaTek - counting money in tears, because the Helio X10 chip they focused on was originally aimed at the high-end market of 2000+, but it was made into a cheap 1,000 yuan phone by companies such as , Xiaomi, and . MediaTek's fate in 2016 has not changed much, and the market competition is more fierce. MediaTek's Q3 revenue in Q3 NT$78.4 billion, a year-on-year increase of 37.6%, but its net profit fell by 1.6%.
Medtech announced its revenue in Q3 2016 yesterday. As of September 30, their revenue in the quarter was NT$78.403 billion (approximately RMB 16.56 billion), an increase of 8.1% month-on-month and a year-on-year increase of 37.6%, setting a record high. It should be very happy that the revenue has increased so much, but MediaTek's gross profit margin has been unable to recover since it fell 40%. The gross profit margin in Q3 was 35.2%, which is equivalent to the Q2 quarter, and is down 7.5 percentage points from the same period last year.
Q3 gross profit was NT$27.617 billion, a month-on-month increase of 8.1% and a year-on-year increase of 13.6%, but a net profit was only NT$7.83 billion, a month-on-month increase of 18.8%, but a year-on-year decrease of 1.6%. What is more serious is that MediaTek predicts a decline in Q4 quarter-4 - the primary reason is that mobile phone chip production capacity is tight in Q4 quarter, and the shortage will not be alleviated until the Q2 quarter of 2017. Secondly, because it is about to enter the traditional off-season (PS: Q4 should be the peak season), the demand for other product lines is gradually decreasing, resulting in a slowdown in revenue growth momentum.
MediaTek General Manager Xie Qingjiang predicts that Q4 revenue will be between NT$66.6-72.9 billion, a decrease of 7-15% month-on-month.
According to MediaTek's forecast, mobile phone chip shipments will decrease from 145-155 million to 135-145 million in Q4, while the proportion of 4G chips will decrease from 75% to 70%, and the proportion of Helio's product line will also decline to 10-15%. For MediaTek, it is still very stressful to maintain gross profit margin, and it is expected that gross profit margin will be between 33.5-36.5% in the Q4 quarter.
PS: MediaTek is not optimistic about the performance of Q4 quarter, saying that it is due to shortage of stock due to insufficient production capacity, but you should also notice that the Snapdragon 625 chip with Qualcomm's 14nm process has performed very strongly recently. The main phones of 1000-2000 and even some manufacturers are using this chip. Many mobile phones that originally used Helio P10 have also switched to Qualcomm chips. Regardless of whether MediaTek is out of stock, the competitive pressure from Qualcomm is getting stronger and stronger. They have not let go of the high-end market, and the mid- and low-end markets will not be left to MediaTek in vain.
Nowadays, Meizu is probably the only one who only uses MediaTek chips among mobile phone manufacturers.
Follow the WeChat account expkf01 to get the best news and original technological information as soon as possible.
