Reporter of the Economic Business: Bi Yuanyuan Editor of the Economic Business: Chen Junjie
" Life Events ", which was originally scheduled to be released during the Qingming Festival, and even the theme entered the "fury", rose against the market in the summer season, becoming a dark horse, and the box office went straight to the 1 billion mark. After the Spring Festival, the film market fell into a cold state. "The Big Events of Life" not only ranked first in the summer box office list, but also the highest-grossing film after the Spring Festival.
The box office trend of "The Big Event in Life" is similar to the 2020 " Eight Hundred " and both bear the morale of " Rescue ". "Now, the final box office of "The Great Events in Life" can be more than one billion. More than 10,000 cinemas have been opened, waiting for the rice to be put into the pot." Gao Jun told reporters on the phone.
Image source: Taopiaopiao
"The Big Events in Life" became a dark horse, driving Hengdian Film and Television's stock price to hit the daily limit
After a twists and turns, "The Big Events in Life" became a dark horse in this summer. As of 11:00 on July 7, "The Big Events in Life" had a box office of 960 million, temporarily ranking first in the summer box office list.
This is a movie with "depressedness". It tells the story of the funeralist Mo Sanmei (played by Zhu Yilong) in a funeral shortly after his release from prison, and meets the orphan Wu Xiaowen (played by Yang Eng). The appearance of Xiaowen unexpectedly changes his attitude towards career and life. It is such a movie that laughs with tears and laughs with tears conveys the call for true love in the world.
htmlOn July 6, Chen Jin, an analyst of Lighthouse Professional Edition, said in an interview with a reporter from Meike's WeChat that the high box office of "The Big Events in Life" is mainly driven by word of mouth. The stories of realistic themes touched the audience, and the praises were everywhere, which quickly broke the influence of the film."The Big Events in Life" fell several times on the first weekend and the next week after its release, and the trend was firm. Chen Jin said that judging from the lighthouse professional version of ticket purchase rating portraits, young women in second-tier cities are the main audience of the film.
"Funeral theme videos, many industry insiders were not optimistic at the beginning, but their release time nodes were particularly good, and they did not do much publicity. They basically made a fortune in silence." Gao Jun said in an interview with reporters.
Lighthouse Professional Edition shows that there are 19 producers of "Life Events", including Lianrui Film, Hengdian Film and Television, Chinese Film , Shanghai Film Lianhe, Wanda Film and other companies.
As one of the main producers, Hengdian Film and Television (SH603103, stock price 14.22 yuan, market value of 9.082 billion yuan) hit the daily limit on July 4.
On the investor interaction platform, Hengdian Film and Television stated that the company's wholly-owned subsidiary Hengdian Film has participated in the production of the film "Life Events". If it sells well at the box office, it will be beneficial to the company's performance growth.
From "Dear", " I'm Not a Medicine God " to "Hello, Li Huanying " and " My Sister ", realistic films have repeatedly won high box offices, and the tear-jerking dramas are very likely to resonate with the audience. Unlike the warmth of "The Devourer", "The Great Events of Life" has the heaviness and roughness of separation from life and death. "I think the plot is a bit bloody, but when the little girl comes out, I still can't help but shed tears of sympathy." Gao Jun admitted frankly.
Image source: Taopiaopiao
"The Big Events in Life" is similar to "The Eight Hundred", igniting the popularity of the summer season
"The Big Events in Life" indicates that the popularity of this summer season has come?
According to the data from Lighthouse Professional Edition, as of 23:00 on July 5, there are still three days before Shanghai Cinemas officially resume work. The pre-sale box office on the first day of resumption of work was 831,000, and 143 cinemas resumed work, with a resumption rate of 42%. Chen Jin said: "Shanghai cinemas are about to resume work. The most important thing for the film and television industry is to increase confidence. As the summer season is about to enter July, students are on holiday, and the market is recovering rapidly. Shanghai's resumption of work is a good catalyst, not only making up for the 5% box office share, but also making domestic films more confident to set the schedule as soon as possible, so that the audience has the confidence to enter the cinema."
In Gao Jun's view, the trend of "The Big Events in Life" has certain similarities with "The Eight Hundred" after the theater resumes work in 2020. “It’s not as strong as last time, but there’s a feeling of ‘retaliation’ consumption after the epidemic."
The box office of "The Big Event in Life" is not easy this year. This is the highest box office film in the past six months. The
video was originally scheduled to be released in the Qingming Festival. Gao Jun bluntly stated that if the original schedule is based on the original schedule, the box office of 200 million is the limit. If it is postponed to the National Day or Christmas season, the box office performance will not be so good. "Now, its final box office can be more than one billion, and "The Big Event in Life" is scheduled for more than 45% every day. In addition, the opening rate of cinemas is increasing, and more than 10,000 cinemas have been opened, waiting for the rice to be put into the pot. "
Lighthouse Professional Edition data shows that driven by the two films " Jurassic World 3" and "Life Events", the box office exceeded 1.9 billion in June 2022, which is very close to 2.1 billion in June 2021. The market is gradually returning to normal levels. Next, with the resumption of work in Shanghai, the national cinema operating rate is expected to recover to more than 90%.
Picture source: Taopiaopiao
Chen Jin believes that the summer vacation has just entered July, and there is still plenty of market space, and it has been scheduled. Among the films, the most popular movies is "HTM2 Mozart in Outer Space", which has a comedy + fantasy type, as well as comedy lineups such as Huang Bo , Fan Wei , Jia Bing , etc., which have a good audience popularity in the summer season.
However, Gao Jun analyzed that the performance of this summer season this year will not be too high due to the number of films. Data shows that the box office of the summer season in 2021 was 7.381 billion yuan. "This year, we can't say the worst summer season, but we can't reach the results of last year, and there are too few strong films. ”
According to the Lighthouse Professional Edition, as of August 31, there are 25 films on the market. Whether the production of " lonely moon " and the animated film " deep sea " can raid the summer season is also one of the variables in the box office of this year's summer season.
Daily Economic News
Daily Economic News
