BOGNER Bogner
officially announced Yang Yang as the brand spokesperson
The sports brand BOGNER Bogner officially announced that young actor Yang Yang is the brand spokesperson, jointly exploring the unique charm of sports and giving contemporary sports a new attitude.
As an actor with high popularity, Yang Yang vividly interprets the brand concept that BOGNER Bogner wants to convey with his vivid and powerful inner strength, focused and firm self-resilience, and youthful and energetic youthful temperament - breaking the conventions, constantly exploring, and seeing more possibilities. In life, Yang Yang also loves sports very much and enjoys the challenges brought by sports. In the future, he will work with BOGNER Bogner to lead the lifestyle of fashion sports.
Yang Yang is the BOGNER 2021 Autumn and Winter "Professional Skiing" series this time. The series continues the brand's characteristics of both functional and fashionable. It adopts advanced production technology, which not only helps you indulge in the alpine ski resort, but also the brand's adherence to quality. As the pioneer of the new definition of fashion sports since its inception in 1932, BOGNER Bogner broke the old rules with distinctive and bold innovative techniques, injected the brand's unique sports aesthetics from lifestyle and fashion perspectives, forming a unique new attitude towards outdoor sports.
BOGNER Bogner China's first boutique opening
brings luxury ice and snow sports new fashion
With the world's well-known luxury sportswear brand BOGNER Bogner officially entered the Chinese market, the first boutique located in the Central Store of Wangfu, Beijing held a grand opening celebration on December 23, 2021. Supermodel Ju Xiaowen , actor Wang Zixuan , Bosideng Chairman and President Gaodekang , BOGNER Bogner Greater China General Manager, Mr. Yang Weihu, Assistant General Manager of Commercial Property Asset Management of Hong Kong Land China, Ms. Yang Jian, Assistant General Manager of Commercial Property Marketing of Hong Kong Land China, and Mr. Wu Zhen, Manager of BOGNER Bogner Wangfu Central Store, visited the scene to cut the ribbon for the opening of the new store.
As the first direct-operated store in China, BOGNER Bogna Wangfu Central Store extracts the life attitude and design elements of ice and snow sports and its own breakthrough from the brand's 89-year history. space design and product display all demonstrate the brand's unique sports luxury Athluxury style. The store adopts three core materials that inherit the image of BOGNER's Bogner brand: black steel, concrete and oak , and combines marble rock slabs representing outdoor sports. The rhythmic and dynamic material texture echoes the linear contours in the space design.
From the window design of the snow monster theme to the product display with ski lifts as the main elements, and in conjunction with the latest 2021 autumn and winter product series inspired by snow mountains, all the details of the store are integrated into the brand's DNA from ice and snow sports, thus awakening consumers' passion for outdoor sports. Consumers can purchase their favorite products at the BOGNER Bogner Tmall flagship store to explore the mystery of Athluxury trends in the ice and snow world.
021 Style Awards Annual List released
witnessed the "Huan" new fashion power
The "2021 Style Awards" award ceremony hosted by Sina Fashion ended perfectly in the Ballroom of Zhengda Center in Beijing. On the night of the event, many celebrities gathered, including celebrities and experts from fashion, beauty, jewelry and watches, lifestyle and other fields, top self-media, and opinion leaders gathered to witness the "revitalization" power of the four major themes of fashion sustainability, Chinese design power, women's growth, and future trends in 2021, and awarded major awards such as style figures of the year and style brands of the year.Chen Duling , Chen Shu , Cheng Xiao , Fu Yaning , Guo Caijie , Guo Junchen , Hou Minghao , INTO1-Liu Yu, INTO1-Zanduo, INTO1- Mika , INTO1- Gao Qingchen , INTO1- Lin Mo , INTO1-Boyuan, INTO1- Zhang Jiayuan , INTO1-Yin Haoyu, INTO1- Zhou Keyu, INTO1-Liu Zhang, Jiang Qinqin , Jing Long, Lai Meiyun , Li Wenhan, Lin Yun , Liu Jia , Qi Sijun, Wang Xi, Prince Qi , Prince Yi , Xu Kaicheng, Yao Anna, Zhao Rang , Zhu Zhengting , Zhu Xudan , all the heavy artists and fashion idols stepped on the red carpet and devoted themselves to present diverse styles on the winter night of 2021.
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As an authoritative comprehensive fashion portal, Sina Fashion is based on the entire network data of the Micro Hotspot Big Data Research Institute, and has joined hands with 100 industry big Vs including original designers, celebrity makeup artists, artists, photographers, fashion bloggers to form a "Hundred V Jury" and used professional review status to seriously select brands, products and figures with outstanding performance in the Chinese market in 2021, from the four tracks of fashion sustainability, Chinese design strength, female growth and future trends, and a total of more than 30 major awards were awarded.
Wu Jinyan Ribbon cutting Bosideng Limited Time Pop-up Store
China's leading down jacket industry brand Bosideng landed in Vientiane Plaza, Chengdu Vientiane City. The carefully crafted limited time pop-up store image shows the brand's global leading down charm and 45 years of craftsmanship. On the day of the opening, the well-known actor Wu Jinyan came to the scene and jointly cut the ribbon for the opening of the limited-time pop-up store with Mr. Lu Guodong, Director of Bosideng West District and General Manager of Retail Sales of Chengdu Company, Mr. Wu Rui, Director of Bosideng Channel, Ms. Pang Minxiu, Assistant General Manager of China Resources Vientiane Life Commercial West Region, General Manager of Chengdu Vientiane City, and Ms. Li Zhujun, Director of Chengdu Vientiane City Operations.
Limited time pop-up store sets the snow-mounted design device in the center of the store, creating an ice and snow atmosphere like the extremely cold area of snow under the combined effect of light and architecture. The transparent and bright installation landscape and interesting interactive device cleverly show the audience the warm world of Bosideng and the world's leading style and vision. On the day of the
event, Wu Jinyan appeared in a Bosideng high-end outdoor down jacket. The windproof, water-resistant and breathable high-tech fabric "Century Cloth" GORE-TEX is neat and crisp. The classic slim fit style and inner drawstring design highlight her fashionable and unique temperament, and the life search and rescue logo of laser pressed glue design blesses the fashionable and technological sense. Bosideng's 45-year down jacket layout technology, the design of the detachable down jacket and the equipment of the Recco life detector, creates a variety of styling styles, while making outdoor activities more secure and secure. Bosideng Chengdu limited-time pop-up store is in Vientiane Plaza in Vientiane City until January 31, 2022. Go and experience it.
Li Qin became De Beers7 Forevermark
De Beers7 Eternal Mark New Brand Spokesperson
021 At the end of the year, De Beers Forevermark De Beers Eternal Mark welcomed a heavyweight partner of the brand: she has always been firm and confident, meticulously crafted every role, immersive and in-depth for every drama, and ten years of acting career, her original intention has not changed and her promise remains unchanged. She is the new spokesperson of the De Beers Eternal Mark brand - Li Qin! De Beers Eternal Impression always adheres to the highest moral standards in the industry. With beautiful, rare, reliable natural diamonds and extraordinary and outstanding designs, we have become the leader in the industry and allow our consumers to have a shining life.
ROSEONLY Beijing Guomao Boutique Store opened!
He Chaolian conveys true love
As a high-end love token brand, ROSEONLY is always committed to creating a space for her partner to love. This month, ROSEONLY Beijing Guomao Boutique Store was grandly opened. In the high-end shopping hall where international luxury brands gather, the brand stands out among many brands with ingenious designs and a love-shaping atmosphere, attracting more consumers who believe in love to come.At the opening event of
, He Chaolian debuted with a black dress with ROSEONLY "LOVE ROSE" series of jewelry, which was simple and elegant without losing its modern fashion. She also unveiled the brand's new product - Gift Cat at the event. In order to continue the brand philosophy, He Chaolian, as a representative, presented ROSEONLY classic rose box to true love couples to convey blessings and good luck.
International Trade boutiques use the current popular structural layout to create a three-dimensional visual effect. Whether it is a first love couple or a passionate lover, the moment they enter the store, they are surrounded by a whole rose, coupled with the faint fragrance of rose essential oil , intoxicated by the tenderness brought by the flowers, evoking the tenacity of bravery for love. Customers can choose a full range of products such as flower roses, immortal roses, rose fragrances, rose jewelry, rose home furnishings, high-end customization, etc. In order to facilitate customers to purchase and try on jewelry, the store has specially added a customer experience area. The jewelry shines more against the backdrop of glass display cabinet and soft lighting. It is equipped with a white soft stool made of suede material, allowing customers to enjoy a comfortable and quiet shopping time.
Dimensional Reconstruction
X·The True Self Infinite Element Universe Show was staged
Audio China Group's street leisure brand bossini.X with SS22 Spring and Summer New Products awakens the trend of new dimensions, and joins hands with X number one player CasperCasper to stage the X·The True Self Infinite Element Universe Show in virtual and real space.
This bossini.X takes "X·Infinite Self" as the theme and launches a new series of new products for 22 years in spring and summer. Break the established dimensional space, stage a cloud tide show, and invite X players with advanced creative gameplay, so that players from all circles can find their true self between the real and the virtual world. The show combines XR technology to depict the future city, and models walk through the four major cosmic dimensions.
also has X number one player, Casper, appeared to open the wonderful experience of traveling through the dimension. To reach the magnetic field from the different dimensions, there is no need to stick to any established labels, switch from the identity of the singer-songwriter of the trendy music to the number one player in the X dimension, interpreting the new spring and summer products of bossini.X in the metaverse, unlocking the X true self attributes, and leading a group of trendy players to explore signals from future time and space.
A Night to Remember
Metamorphosis
DVF 2022 Spring and Summer Series officially released
DVF 2022 Spring and Summer Series New Product Preview grandly unveiled. This event echoes the theme of DVF 2022 Early Spring Vacation Series - "A Night to Remember", making the scene a passionate party scene. The 2022 Early Spring Vacation Series and Spring Series brand new items displayed on site have become the protagonists of this party, and are presented in this space about indulgence and vitality.
This season's early spring vacation series is inspired by Le Moulin Rouge in Paris. The entire series is like a year-end party carefully organized by DVF. Entering the party scene, the girl swayed in a psychedelic and colorful mask dress. The light and flying feathers and delicate bows on her dress floated in the air following the dance. The classic "Wrap Dress" that shines for half a century has been reinterpreted with new materials and diverse tailoring, and has become a new wrap dress "New Wrap".
DVF 2022 Early Spring Vacation Series also inspired the beginning of the New Year. The design language is accompanied by the early morning sunrise, and this protracted carnival is coming to an end. The world is regaining its brilliance, and everything is rekindling its vitality. A new year is coming. The gentle and warm colored knitted set injects early spring vitality into the cold season through warm and rich colors and exquisite and clever tailoring. The DVF 2022 Early Spring Vacation Series has been officially launched in physical stores and official online malls around the world in November 2021.
BE YOUR OWN BOSS
BOSS Release of the 2022 Spring and Summer High-end Clothing Series
BOSS once again proves that the iconic brand never stops. BOSS rewrites the brand code for the upcoming 2022 and sets a new and bold design direction for avant-garde and bold design. The 2022 Spring and Summer High-end Clothing Series has issued a fashion statement, innovating the brand's fashion rules and creating a 24/7 personalized outfit for dreamers.
loose and casual sporty style presents simple black, soft white and camel colors, with three colors intertwined, deriveing the brand's brand new iconic stripes. Striped avatars are spread out, decorate coats and dresses, or are found in the collars and cuffs of jackets and lightweight sweaters, while defining design details of many styling, such as zipper pullers and seam straps. The stripes and the Latin letter B form a striking monogram print, indicating that the custom-rule BOSS opens a new direction of clear and confident.
Highlights of the collection include a summery loose fit and lightweight fabrics—paper-sensing cotton suits, flowing silk skirts and worsted tech-fabric bomber jackets. As an iconic brand of suits, the extraordinary inheritance of BOSS runs through the impeccable tailoring of each item, revealing the brand's forward-looking new direction with a brand new BOSS attitude. As the bold new BOSS logo is released globally, the 2022 Spring and Summer Series reaffirms the BOSS’ pioneer brand identity, and it decisively opens up a new way forward with a firm attitude.
CARVEN card 2022 spring and summer series
innocent and fun, naturally growing
CARVEN card 2022 spring and summer series revolves around joy, fantasy and beautiful childhood memories. It is inspired by exploring Mrs. Kafen collection, integrating bright colors and eclectic Paris fashion style into relaxed daily dress. Expressing a life attitude of youthful vitality, loyalty to oneself, and casual interest, and showing the Parisian spirit that keeps pace with the times and the French aesthetic of joy.
Naturally, it has always been the inexhaustible source of inspiration for Mrs. Kafen. The rich color palette of this season has a fresh and soft attitude, and uses natural tones such as heather purple, fresh green, olive green, raspberry powder, lemon yellow, sky blue, etc. to outline the lively connection between innocent childhood memories and forests, mountains, rivers, oceans, flowers and plants, and extends into the decorative design elements of the spring and summer product series.
card collection design inspires creative inspiration, and classic paisley prints are embellished on the dress, as exquisite and vivid as the blue antique porcelain collected by Madame Carven. Lilac purple and pure denim blue are silk skirt cages with a dreamy hazy feeling, finding a balance between details in the neat lines and comfortable dress experience. The 2022 Spring and Summer Series interprets the optimistic, open-minded and brave adventurous spirit in Kafen with a new attitude, rejuvenating new strength in nature, infinite tolerance, and growing freely.
Extreme·Year of
Alexandre De Paris
022 Spring and Summer New Product Release
World-renowned jewellery brand Alexandre De Paris (Alexander, Paris), held its 2022 Spring and Summer Series Beijing New Product Preview in Beijing Fashion Landmark Beijing SKP brand boutique store. There are also professional makeup and hairdressers teaching styling and hair accessories matching skills on site, bringing an immersive and wonderful experience to the guests present.
022 Spring and Summer Series is like a wish list, reviewing all the things that excite us, reexamine the deepest desires in our hearts, and creating an exclusive secret garden. This preview fully presents the new spring and summer products of 2022, with 6 products with different themes: Heart yearning, crazy night parties, poetic pastoral exploration, lazy afternoons, tropical islands; 3 dedicated seasonal limited series: Valentine's Day series, wedding series, beach series; and the brand's enduring classic models. Alexandre De Paris' new spring and summer products will be launched in January 2022, and it will be included in the gift list for the end of the year party season.
021 Global Fashion IP List
"Fashion IP 100"
"2021 Global Fashion IP White Paper" released
The 2021 Global Fashion IP List "Fashion IP 100" and "2021 Global Fashion IP White Paper" produced by Fashion Exchange and the First Financial Business Data Center (CBNData) were officially released. The sharing session was held at Xihua Pavilion, Changning District, Shanghai on December 21. This is the third consecutive year since the two sides jointly released a professional list and report focusing on the comprehensive performance ranking and annual development trends of global fashion IP in the Chinese market since the first time they joined hands in 2019.
Post-epidemic era, thanks to active and strict prevention and control measures, with the overall economy recovering, fashion design has never continued to penetrate into all aspects of the new generation of life like today's era; but both local and international brands and enterprises are still facing unprecedented challenges in the business environment. In 2017, Shangshang Exchange proposed the concept of "fashion IP" and created a "fashion design +" cooperation system with the core concept of "fashion IP empowering new business". How to help new consumer brands create value for the new generation of consumers through fashion design, and at the same time help traditional "old" brands achieve brand rejuvenation, brand reshaping and transformation is a long-term focus of Shangshen Exchange.
"2021 Fashion IP 100" list is based on the data evaluation system of the Shangxun Index (FX INDEX) and the consumption data of 960 million active users of the Alibaba platform. Combined with the three dimensions of "CBNData consumption influence", " Weibo , Xiaohongshu, Douyin , and " Baidu search engine popularity", nearly 400 fashion IPs around the world were quantitatively evaluated, and finally selected 100 fashion IPs with outstanding comprehensive performance in the Chinese market.
cleverly uses the power of "far circle"
to achieve steady forward post-00s
Haohodo Life Comprehensive Research (Shanghai) and School of Advertising of Communication University of China held an online press conference, jointly released the ninth research result of the "movement" series of research on lifeers - "Far": cleverly uses the power of "far circle" to achieve steady forward post-00s steadily. By investigating and analyzing the values and behavioral characteristics of young people from different generations, we deeply explore the desires of the post-00s generation, and provide a unique interpretation of new marketing ideas for young people in the future, helping brands accurately grasp the pulse of young people from the post-00s generation.
Haohodo Life Comprehensive Research (Shanghai) starts from the three perspectives of "information collection, self-shaping, and social communication" of young people born in the 2000s, and uses the three words "comb", "calling" and "tuning" to explain the specific behavioral characteristics of the "post-00s". From the behavioral characteristics of the post-00s, it was found that they began to pay attention to seeking strangers who were far away from them to assist them, so as to obtain information, communicate and discuss, and achieve self-growth.
precision hair care brand effortless
launches a new Sunday hair mask
precision hair care brand effortless has been working for nearly a year of careful preparation and research and development, and has launched a new Sunday hair mask tailored for busy people in life. There are two flexible ways of using without steaming and micro steaming. You can adjust the usage time at will, adapt to the rhythm of life of modern people, helping modern people to easily balance busyness and freedom, and keep their hair healthy, strong, smooth and shiny at all times.
effortless continues its concept of precise hair care and customized care. It has developed two Sunday hair masks with different formulas and textures for different hair types; and simultaneously launched an inspirational hair cap that can be used with Sunday hair masks to achieve the effect of micro-steaming hair care.
is customized for busy people and has two ways to use it: "5 minutes without steaming" and "15 minutes micro-steaming". Essential oil + water vapor dual circulation micro-steaming brings double intensive care to the hair. " polyol heats up when exposed to water" black technology makes the micro-steaming process warm and comfortable. The weekend afternoon nap is exchanged for Monday's glitter.
Jacky Cheung All Asian media online press conference was held!
"God of Songs" Jacky Cheung "A CLASSIC TOUR Jacky Cheung's Classic" audio and video record pre-orders swept across Asia! " Song Shen " once again wrote the sales record. On December 3, the product items were out of stock on the day of pre-order opening, and an emergency addition was made. Not only did they win the double first and second place in the real-time CD and real-time DVD sales on the Taiwan blog; the first batch of Hong Kong bookings quickly exceeded the platinum sales, but also included the first and second place in the double sales of YESASIA music CD and concert products in Hong Kong; the first batch of Malaysia bookings were sold out, Jacky Cheung held an online press conference with the media to express his gratitude to the fans for their warm support, and also said, "I will sing for more than ten years!" Jacky Cheung held an online press conference at the Peninsula Hotel in Hong Kong on the 21st and was interviewed by Asian media. He celebrated his 60th birthday in July this year, and looked radiant. He played the exciting clip of the concert "ACLASSIC TOUR Classic" at the press conference.
Only the God of Songs can surpass the God of Songs. Jacky Cheung's "A CLASSIC TOUR" audio and video record lasted for 2 years and 3 months. It held 233 classic tours in Taipei and Hong Kong stations around the world, with more than 4.5 million viewers. The pre-order news was bought by fans as soon as it was released. It is also known as "the best Christmas gift in 2021." He said that the launch period coincides with Christmas, so he chose gold and silver packaging to bring a sense of joy. He also hopes that through the rich behind-the-scenes footage, everyone can understand the different hardships behind the performance stage. He revealed that the cover photo of the Blu-ray version made him feel like he was returning to the concert: "I thought the concert was a combination of sweat and tears, so I chose this cover photo."
Song God revealed that the film and all aspects of work are arranged, and a new drama may be filmed next year. As for the tour concert, it is still being planned, but when it can be realized depends on the epidemic situation. I hope that fans will wait patiently and say, "I will sing for more than ten years!" I hope that my music will always be with everyone in the future. The two audio and video products of "A CLASSIC TOUR" World Tour Concert are Yinpan Taipei Station and Jinpan Hong Kong Station. The audio and videos are both attentive and suppressed with world-class specifications, which are very worthy of collection. "A CLASSIC TOUR Jacky Cheung's Classic" has been launched on digital platforms on December 23. A classic and a god-level masterpiece, only Jacky Cheung in the Chinese music scene is .
Kohler x Daniel Arsham brought 3D printed basin Rock.01 and co-branded art installation
at the 2021 Miami design exhibition
Global pioneer of kitchen and bathroom innovation Kohler KOHLER at the 2021 Miami Design Exhibition, and joined hands with New York contemporary artist Daniel Arsham to bring limited 3D printed BAS Rock.01 and co-branded art installation Stone Flow, demonstrating Kohler's brand spirit of always committed to technological innovation and industry-leading design craftsmanship. The art installation Stone Flow is composed of 3D printed boulders, reflecting the innovative design concept of Rock.01 and is a further experimental exploration of Kohler's cooperation with Daniel Arsham.
Daniel Arsham reveals his in-depth exploration of design through a series of objects that imitate stone appearance, cleverly combines the discovery of organic forms in nature. As part of the art installation Stone Flow, the 3D printed washbasin Rock.01 product has also been unveiled in front of everyone for the first time. This unique limited edition washbasin, in collaboration with Kohler and Daniel Arsham, embodies the perfect combination of functionality and elegant art, showing Kohler's highest level of design and professional craftsmanship. The product is limited to 99 pieces worldwide and will be officially launched this month.
To celebrate the 2021 Miami Design Show, Kohler made a donation to DigDeep, a nonprofit dedicated to providing clean water to families of the Navajo Nation. Access to safe water is the core task of Kohler protecting the earth and bringing happiness and well-being to people and communities around the world. Reliable channels for obtaining water are not only crucial to life, but also important to improving and enriching the quality of life. The pursuit of education and art is also important.
